happy new year 2014
A New Year Brings With It New Opportunities.
It Is the Time to make build-up business
As You Open a New Chapter of Your future.
Have a successful Year ahead to spend.
Digital Marketing
Digital marketing can be one of the more challenging sectors of the marketing world. It seems that as soon as one initiative is implemented, something new comes along, and you’re always trying to keep up with the herd. That’s why it’s important to stay ahead of the trends, and here are just a few of the innovations in digital marketing that you should keep an eye out for.
Personalization
Whether you’re a big blue chip company, or a small local firm, every client wants to be made to feel special. That’s why it’s important to ensure their experience is personalised, and digital marketers have been striving to do just that. This means that when customers login, they are shown the content that will interest them, that their favourite things are given priority on the page, increasing the time they spend on your site and therefore giving you a higher chance of a sale.
Social media campaigns
Although companies using social media is nothing new, they are certainly becoming more creative with their campaigns, and many have achieved substantial buzz by using nothing more than a clever hashtag. Whether it’s the launch of a new show, product, or idea, giving people things to vote on and tweet about is an easy way to get people curious, and perhaps even get your name trending. The best social media campaigns mix traditional with new media, allowing people to discuss what they’ve seen on their televisions, sharing the experience with others which can generate excitement. Check out sites such as Google Sandbox for information about successful campaigns and inspiration for launching your own.
Cross-channel experiences
Having all your platforms work in harmony is not only key for a user-friendly experience, but makes it easier to control and analyse how people are using them. The internet is no longer for laptops and PCs, and you need to ensure your user experience is compatible with:
Ensuring that there is synchronisation between all these platforms, and that they work with a single login, means it’s more likely that clients will enjoy your site from multiple devices. With many clients checking products online before they go to a physical store, this is essential for capturing clients who are on the move.
Stronger content
Companies are now realising the value of good, tailored content for their site, not only to drive traffic, but to keep clients on the page and hopefully inspire them to share it. The more interesting and creative the content, the higher the chance of social engagement, a great way to generate interest in your site.
Web design that works
In simpler times, web designers only needed to create sites that would be navigated by mouse. However, the past couple of years has seen a massive rise in the number of tablet computers being sold, and this means a lot more users with touchscreens. Therefore, when it comes to designing a site, it’s important to consider how it’ll be navigated by these new users, and how well the various features are going to work. For example, Flash isn’t available with certain tablets, and it can be difficult to scroll through pages on others. You may wish to choose a simpler design to accommodate these users, or re-direct them to a touch friendly version of your site. This ensures you don’t lose clients just because of frustrating website features.
Digital marketing is a fast-paced industry, and that’s why it’s important to always stay ahead. No matter what industry you work in, there are always unique and exciting ways to stay ahead of the crowd and make your business stand out in a difficult economy.
Ref: http://www.creativeguerrillamarketing.com/advertising/latest-trends-in-digital-marketing/
Personalization
Whether you’re a big blue chip company, or a small local firm, every client wants to be made to feel special. That’s why it’s important to ensure their experience is personalised, and digital marketers have been striving to do just that. This means that when customers login, they are shown the content that will interest them, that their favourite things are given priority on the page, increasing the time they spend on your site and therefore giving you a higher chance of a sale.
Social media campaigns
Although companies using social media is nothing new, they are certainly becoming more creative with their campaigns, and many have achieved substantial buzz by using nothing more than a clever hashtag. Whether it’s the launch of a new show, product, or idea, giving people things to vote on and tweet about is an easy way to get people curious, and perhaps even get your name trending. The best social media campaigns mix traditional with new media, allowing people to discuss what they’ve seen on their televisions, sharing the experience with others which can generate excitement. Check out sites such as Google Sandbox for information about successful campaigns and inspiration for launching your own.
Cross-channel experiences
Having all your platforms work in harmony is not only key for a user-friendly experience, but makes it easier to control and analyse how people are using them. The internet is no longer for laptops and PCs, and you need to ensure your user experience is compatible with:
- Mobile phones
- Tablets
- Game console browsers
- Handheld devices
Ensuring that there is synchronisation between all these platforms, and that they work with a single login, means it’s more likely that clients will enjoy your site from multiple devices. With many clients checking products online before they go to a physical store, this is essential for capturing clients who are on the move.
Stronger content
Companies are now realising the value of good, tailored content for their site, not only to drive traffic, but to keep clients on the page and hopefully inspire them to share it. The more interesting and creative the content, the higher the chance of social engagement, a great way to generate interest in your site.
Web design that works
In simpler times, web designers only needed to create sites that would be navigated by mouse. However, the past couple of years has seen a massive rise in the number of tablet computers being sold, and this means a lot more users with touchscreens. Therefore, when it comes to designing a site, it’s important to consider how it’ll be navigated by these new users, and how well the various features are going to work. For example, Flash isn’t available with certain tablets, and it can be difficult to scroll through pages on others. You may wish to choose a simpler design to accommodate these users, or re-direct them to a touch friendly version of your site. This ensures you don’t lose clients just because of frustrating website features.
Digital marketing is a fast-paced industry, and that’s why it’s important to always stay ahead. No matter what industry you work in, there are always unique and exciting ways to stay ahead of the crowd and make your business stand out in a difficult economy.
Ref: http://www.creativeguerrillamarketing.com/advertising/latest-trends-in-digital-marketing/
Top 4 Digital Marketing Trends for 2013
With the rise of social media and the proliferation of devices, applications and platforms, online marketing has undergone a significant transformation. Marketers need to reflect on how best to extend their brands and cultivate consistent relationships with customers via various channels. As cross-channel marketing has become the norm, continuous monitoring, evaluation and real-time optimization of campaigns are required to ensure their (the campaigns’) effectiveness.
The infographic also provides an overview of how customers access and interact with content through various channels. It presents a growing assortment of opportunities for marketers in the digital space, which can be leveraged to track consumers’ pulse and improve engagement. Marketers and businesses can utilize the statistics and research-based information to decide on the technology that can be used to enhance their cross-channel programs.
“Top 4 Digital Marketing Trends for 2013” lists the top priorities for marketers in 2013 and chalks out a road map for lead generation. Its visual representations shed light on market trends and projections for the next few years. Figures on mobile advertising revenue indicate that from $9.6 billion in 2012 the revenue is set to reach $24.5 billion by 2016.
The infographic also provides an overview of how customers access and interact with content through various channels. It presents a growing assortment of opportunities for marketers in the digital space, which can be leveraged to track consumers’ pulse and improve engagement. Marketers and businesses can utilize the statistics and research-based information to decide on the technology that can be used to enhance their cross-channel programs.
“Top 4 Digital Marketing Trends for 2013” lists the top priorities for marketers in 2013 and chalks out a road map for lead generation. Its visual representations shed light on market trends and projections for the next few years. Figures on mobile advertising revenue indicate that from $9.6 billion in 2012 the revenue is set to reach $24.5 billion by 2016.
Ref: http://www.dotcominfoway.com/blog/infographic-top-digital-marketing-trends-for-2013
The Present, Past & Future Of Online Shopping In Pakistan
When online shopping started picking up around the world, people got up and took notice. At that time online shopping was in no way or form feasible for Pakistan; with a very minute population having access and knowledge of the internet, it just wasn’t ready. Yet the millions of Pakistan’s who had settled outside Pakistan and were aware of online shopping formed the perfect market. A number of online shopping websites selling Pakistani goods popped up; with goods targeted towards the diasporas abroad.
As popularity for online shopping grew, Pakistan started experimenting with other models which provided the convenience of online shopping. The credit card model could not work in Pakistan as most people did not have credit cards; online payment through bank account transfers was taken as the logical solution, as were call-order shopping forums.
A number of home shopping, call to order forums and websites popped up. By providing a catalog and phone number, people could experience the comfort of online shopping without credit cards. Catering largely to the electronics, mobiles, cameras and gadgets market, these home shopping ventures have been quite successful and paved the way for online shopping websites.
At present there are a number of online shopping websites such as Azmalo.pk & Symbios that cater to the Pakistani market; ranging from electronics, to fashion, to book, movies and much more, there seems to be a website catering to every consumer demand. While the amount of credit card holders has grown within Pakistan, people are inherently wary of giving their information online and fraud. Furthermore, the younger generation, which forms the majority of the target market do not have access to credit cards.
The younger generation has been the early adopters of online shopping in Pakistan; most websites today target the younger generation with their interface designs and marketing campaigns. The success of online websites and these campaigns can be measured by the volume of such e-ventures that seem to be popping up in Pakistan.
While there have been constraints such as payment systems, logistics of delivery, efficient service, and largely overcoming the wariness of buying online and trusting online vendors, Pakistan seems to be heading towards the right direction.
The future of online shopping seems bright; with more than 23 million people online in Pakistan and people choosing convenience above all other factors, it seems to be only a matter of time before all trusted brand names will have online store fronts supplementing their in-store activities.
Contributed by: Basit Rahman
About the writer: Basit Rehman is an SEO Expert at Rocket Internet GmbH and has been associated with different companies within the same domain.
As popularity for online shopping grew, Pakistan started experimenting with other models which provided the convenience of online shopping. The credit card model could not work in Pakistan as most people did not have credit cards; online payment through bank account transfers was taken as the logical solution, as were call-order shopping forums.
A number of home shopping, call to order forums and websites popped up. By providing a catalog and phone number, people could experience the comfort of online shopping without credit cards. Catering largely to the electronics, mobiles, cameras and gadgets market, these home shopping ventures have been quite successful and paved the way for online shopping websites.
At present there are a number of online shopping websites such as Azmalo.pk & Symbios that cater to the Pakistani market; ranging from electronics, to fashion, to book, movies and much more, there seems to be a website catering to every consumer demand. While the amount of credit card holders has grown within Pakistan, people are inherently wary of giving their information online and fraud. Furthermore, the younger generation, which forms the majority of the target market do not have access to credit cards.
The younger generation has been the early adopters of online shopping in Pakistan; most websites today target the younger generation with their interface designs and marketing campaigns. The success of online websites and these campaigns can be measured by the volume of such e-ventures that seem to be popping up in Pakistan.
While there have been constraints such as payment systems, logistics of delivery, efficient service, and largely overcoming the wariness of buying online and trusting online vendors, Pakistan seems to be heading towards the right direction.
The future of online shopping seems bright; with more than 23 million people online in Pakistan and people choosing convenience above all other factors, it seems to be only a matter of time before all trusted brand names will have online store fronts supplementing their in-store activities.
Contributed by: Basit Rahman
About the writer: Basit Rehman is an SEO Expert at Rocket Internet GmbH and has been associated with different companies within the same domain.
Google Surveys The Life Of The Connected Pakistani Consumer
Pakistani users are shifting their Internet into a new gear in 2014, which will be the year mobile Internet overtakes desktop Internet, according to a new survey sponsored by Google.
While desktop is dominant with 91 percent owning a PC at home, 45 percent also own a smartphone or tablet. 18 percent cite the latter as their primary device. Mobile devices are gaining momentum: 86 percent use PCs to access the Internet daily, 77 percent use smartphones, 73 percent use feature phones and 59 percent use tablets daily.
While desktop is dominant with 91 percent owning a PC at home, 45 percent also own a smartphone or tablet. 18 percent cite the latter as their primary device. Mobile devices are gaining momentum: 86 percent use PCs to access the Internet daily, 77 percent use smartphones, 73 percent use feature phones and 59 percent use tablets daily.
This trend follows a decline in the prices of smartphones and tablets, and anticipated launch of 3G services. Internet-capable feature phones are expected to continue to play an important role, too. An additional factor is the unreliability of the electricity supply which is also helping to promote the usage of tablets and smartphones in Pakistan.
“We think 2014 is the year mobile Internet overtakes desktop Internet in Pakistan. Consumers are really starting to embrace smartphones and tablets,” said Tania Aidrus, Manager for Asian Growth Markets, Google Asia Pacific.
These findings come from a survey of over 1,000 Pakistanis by research firm IDC on behalf of Google. The “Pakistan Digital Consumer Study” conducted earlier this quarter took a look at the life of the connected Pakistani consumer.
Pakistani digital consumers are engaging more with the Internet than ever before: of those surveyed, 70 percent spend time daily on the Internet while 60 percent say it is also where they liked to spend most of their personal time. Watching TV (41 percent) and reading the newspaper (24 percent) combined ranked lower than the Internet.
The study revealed that home is the preferred location for Internet access — even for mobile-only users, who prefer to use their home wi-fi connection. The average hours spent on the Internet are 2.25 hours a day on weekdays and 3 hours a day on weekends.
The top three activities in Pakistan both on desktop and mobile Internet are: social media, email and general search. Interestingly, digital Pakistanis like to learn on their smartphones with educational content coming in fourth. Also popular on smartphones are online banking, researching financial services and investment, and bill payments — pointing to a near future where digitally literate Pakistanis make the Web work for them.
The main challenge of Internet proliferation in Pakistan are the quality and reliability of connectivity — including poor speed or bandwidth availability, perceived value-for-money, customer service quality, limited choice of plans and frequency of service interruptions. The unreliability of the power supply is also a factor.
With digital Pakistanis living more of their lives online, the main opportunities are related to the economic contribution of the Internet, especially for small-medium businesses, as well as nutritious and local Internet content: education, research, financial services.
There are over 2 billion Internet users today. Throughout the 2000s, the Internet has been defined by developed countries, but it is now being defined by massive, developing countries like Pakistan.
“Emerging markets are starting from mobile, so if we lower Internet access barriers to consumers, businesses and communities, then we can expect growth far more rapid than what we’re already seeing,” said Aidrus.
As other markets have demonstrated, growth on the Internet encourages growth across the economy. More businesses online means more information for people and incentives to create better networks and content that better reflect local culture and needs. That will make the Internet more valuable and the economy stronger for Pakistan.
The Pakistan Digital Consumer Study identifies several significant trends among Pakistani Internet users toward capturing the full potential of the Internet in Pakistan.
1- Pakistani users are putting their Internet into a new gear. 2014 is the year mobile Internet overtakes desktop Internet. Everyone needs to relearn what they think they know about the Internet.
- Falling prices of smartphones and the launch of 3G. Internet-capable feature phones continue to play an important role too.
- Android has an important role to play.
- Unreliability of the country’s electricity supply pushing the usage of tablets and smartphones.
2- Pakistani users are using the Internet for education, financial services and research. This points to a future trend of Pakistan making the web work for them.
- The top three activities on the desktop Internet are social media, email, search.
- Education content use is higher on smartphones than on desktop.
- Online banking, bill payments and investing also figure highly on mobile Internet.
3- Pakistani digital consumers are consuming more Internet content than broadcast and print.
- Average hours spent on the Internet: weekday – 2.25; weekend – 3.
- Home is the preferred location for Internet access — even for mobile-only users.
The report highlights the following challenges in the way of realising the full potential of the Internet in Pakistan.
- The main challenge is quality and reliability of Internet connectivity both in terms of Internet Service Provider coverage and utility reliability.
- The secondary challenge is more equal gender involvement in Internet usage.
The report points to the following opportunities for Pakistan to make the Internet work better for Pakistanis:
Economic impact of the Internet, esp. for SMBs.
If Internet access barriers are lowered to consumers, businesses and communities, then we can expect growth to be far more rapid than what we are already seeing. Growth on the Internet encourages more growth. More businesses online means more information for people. More people online means incentives to create better networks.
Nutritious use of Internet content: education, research, financial services.
If Pakistan gets this right, the growth of the Internet will be more sustainable and more balanced, but even faster. It will be based on the growth of lots of small businesses, rather than a few conglomerates. It will be built by and for the people in emerging markets, and therefore be more useful to them. It will better reflect local culture. It will better reflect local needs. That will make the Internet more valuable and the economy stronger. The demand is there, the only problem is with schools, universities and banks who don’t believe it’s there.
Ref: http://www.mediapoondi.com/2013/12/03/study-google-surveys-the-life-of-the-connected-pakistani-consumer/
Ready to start your project? Get in touch with us via our Contact us!
Ready to start your project? Get in touch with us via our Contact us!
2014 Pro
Every brand has an Insight Future story to show the world. Here; we the ArtX Pro’s “2014 Pro” is a Bridge between brands and consumers. Through an impressive research and strategy on your product, we connecting the line between product and service, functional and emotional, physical and digital, for heightening the new look of your future. So what are you waiting for, just believe on yourself and get us On-board.
Why 2014 Pro
- Target your market audience in mean time.
- Would Glow your product image on high-level.
- Build a reliable relationship to the target market.
- Step-up your market image with your competitors.
- 2014 Pro, advertise you from Digital, Media & Creatively.
Ready to start your project? Get in touch with us via our Contact us!
Commerical Pro
Product Demonstration
To show the people that how your product works in a less time and leave a strong purchasing impression on their minds. Usually anyone views product videos are 85% chances of likely to purchase it, and our creative demonstration videos help you to grab their mind.
Instructional Video
Not just a show-and-tell, this ‘how to’ video is critical to communicating with diverse audiences. If language is a barrier, video breaks it down by showing processes and products in a more memorable way. People always remember what they ‘see’, instead of what they ‘hear’ this strategy can help efficiency, production and customer service.
Custom Production
Custom video production creates a unique story allowing you more involvement in the
creative process. ArtX Pro features unlimited opportunities for shooting locations, set designs, custom soundtracks, voiceovers, interviews, custom photography and multiple background options, also we will take you through every step. We have the endless video production possibilities.
Presenter Video
You can “Make” or “Break” your product audience in just as three seconds. Lasting impressions are made when a smile, attitude and message all connect thanks to a professional presenter. At ArtX Pro, we use an “updated” technology to incorporate graphics, images, logos and animation that will engage the audience. Choose us to make your brand best.
Broadcast Media
ArtX Pro distribute your product message with a broadcast production. From creative concept to completion, our staff and crew is experienced in all areas of broadcast media including pre-production, scriptwriting, storyboarding, and project management. Our studio is equipped with updated capabilities to record, edit, and create special effects for any large or small-scale production. Let us deliver your next broadcast message. ArtX Pro!
Ready to start your project? Get in touch with us via our Contact us!
Corporate video will boost your value
There are generally three reasons to use video: consistency, cost-effectiveness and increased productivity.
1. Consistency
No two people will deliver the same message the same way. You can work off the same notes or the same presentation, but the detail or time you devote to a subject varies.
A video allows the company to have complete control of the message. It is always delivered with the same enthusiasm, the same information every time. Employees in turn get more value out of the information delivered.
2. Cost-effective
A well-written and well-produced video can be cost-effective and provide immeasurable benefits to a company. It can eliminate the need for company trainers to pay for travel. And with digital technology, corporate videos can be created for a fraction of the price with more creative effects -- compared to even five years ago.
3. Increased Productivity
A video that conveys corporate messaging, healthcare benefits or emergency procedures can increase productivity in the long run. A video can cut down the time employees devote to preparing for and delivering a presentation. And a video can reduce employees' errors in their new benefits paperwork, thanks to the film's thoroughness.
If your company doesn’t have a online corporate video, contact ArtX Pro today!
1. Consistency
No two people will deliver the same message the same way. You can work off the same notes or the same presentation, but the detail or time you devote to a subject varies.
A video allows the company to have complete control of the message. It is always delivered with the same enthusiasm, the same information every time. Employees in turn get more value out of the information delivered.
2. Cost-effective
A well-written and well-produced video can be cost-effective and provide immeasurable benefits to a company. It can eliminate the need for company trainers to pay for travel. And with digital technology, corporate videos can be created for a fraction of the price with more creative effects -- compared to even five years ago.
3. Increased Productivity
A video that conveys corporate messaging, healthcare benefits or emergency procedures can increase productivity in the long run. A video can cut down the time employees devote to preparing for and delivering a presentation. And a video can reduce employees' errors in their new benefits paperwork, thanks to the film's thoroughness.
If your company doesn’t have a online corporate video, contact ArtX Pro today!
Corporate video impact
Videos take on many different faces that mesh with the needs of the organization. A company with multiple locations or a large, traveling sales force could use video to reach every employee. A large bank's corporate headquarters, for example, can send a video to a bank manager to share with the staff at their branch; or headquarters can post it online where an employee can log in to hear it or it can enhance online training.
Videos are applicable for a wide range of needs, including the following:
Videos are applicable for a wide range of needs, including the following:
- Communication in multiple languages
- Repeat performances
- Introduction or review of company policies
- Safety rules and regulations
- On-going training
- Annual report
- Motivational presentations
Why needs Corporate Video
Watching online video has become a mainstream activity. It’s become the marketing tool for many businesses. If your business does not have an online corporate video yet, you are already losing business due to your lack of presence on the web, which is one of the most powerful and influential places today.
Here are the latest stats about online corporate video:
- Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
- 92 percent of mobile video viewers share videos with others. (Invodo)
- Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)
Stats from COMSCORE:
- 96% of online shoppers watch online video.
- 187 million people in the US alone watched 48 billion online content videos in July 2013.
- Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
- In June this year, the total number of videos viewed reached a staggering 44 billion, which is a 7 % increase from one month prior.
Stats from Diode Digital:
- Video promotion is 6 times more effective than print and direct mail.
- Before reading any text on a website, 60% of visitors watched a video.
- 60% of people share their experience through “share this video”.
Stats from EMARKETER:
Online video is the fastest growing ad format, up from last year with nearly 55% in growth.
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
- Visitors who view product videos are 85% more likely to buy than visitors who do not.
- Shoppers who view video are nearly 2x more likely to purchase.
If your company doesn’t have a online corporate video, contact ArtX Pro today!
The Corporate Video Production Process
We understand that corporate video production may be an intimidating proposition for many of our prospective clients. Our goal here is to give you a general introduction to how it all works and also to some of the terminology you might be encountering for the first time.
Every creative production – video or otherwise – tracks through three distinct phases. In the first phase, called PRE-PRODUCTION, we develop the framework and timeline for the entire project. In the second phase, called PRODUCTION, we actually shoot and record all of the content that was mapped out during pre-production. In the final phase, called POST-PRODUCTION, we synthesize the raw production footage into a final, polished video.
I. Pre-Production Stage
A. Initial Kick-off Meeting with All Team Members
1. Discuss Production Process
2. Determine video goals and review Creative Brief
3. Set production milestones
B. Production Concept Development and Research
1. SolidLine research of current client materials
2. Develop Style sheet (overall look and feel) and submit to team for approval
3. Create “game plan” for corporate video production
C. Scriptwriting
1. Work closely with designated client team members to develop script based on goals
2. Submit script for review and approval by team
D. Talent Acquisition
1. Audition on-screen talent and professional voice-over based on client preferences
E. Production Planning and Shot List
1. Create shot list (specific shots for video) based on approved script
2. Plan on-location filming with team
II. Production Stage
A. On-Location High-Definition Filming
B. Professional Narration Recording
C. Initial Graphic Design Started
III. Post-Production Stage
A. AVID High Definition Editing
B. Motion Graphic and/or 3D Animation Development
1. Style board approval by client
2. Motion Graphic approval by client
C. Rough-Cut (RC), Final-Cut (FC), and Picture-Lock (PL) Versions
1. Corporate video production will be presented to client team in these three versions, with changes made after Rough-Cut and Final-Cut stages
2. Picture-Lock approval of production (completion)
3. All final media delivered to client.
Ready to start your project? Get in touch with us via our Contact us!
The Value of Corporate Videos
There are many areas which can directly
benefit from corporate videos; from explaining the
company’s processes, creating training material, celebrating a company win,
documenting a staff activity, production of sales presentations and of course
telling the overall company story. Creating such videos protect the
company’s investment. The message a corporate video contains continues to
be displayed in a consistent manner regardless of the number of times the
video is shown! Video is quite prevalent. Due to current technologies,
they are no are longer restricted for display on television screens, in
fact, research confirms that the majority of videos are now watched online and
on mobile platforms like smartphones, iPods/iPads/iPhones, projection systems, giant
LED screens, uploaded to the various video sharing websites like Facebook and
Youtube, produced as Podcasts and webisodes made available for downloading and viewing
offline or streamed online on a company’s website.
Consider the following areas which can
directly benefit from telling the story through a corporate video:
Corporate
communications: video augments
and enhances printed press releases, allowing you to not only integrate
such media releases into your own website, but also distribute them to
television channels for broadcast.
Corporate
briefings: video allows you to
communicate with your stake-holders in a rich, compelling and an engaging
way which retains their attention and loyalty.
Corporate
events: company events like
AGMs, presentations, conferences, seminars, product demonstrations, analysts’
reports all lend themselves excellently to video.
Trade shows: the whole intention of participating in
a trade show is to exhibit the company and its products and gain market
mind-share. Short, looping, high-impact exhibition reels can be produced
to re-enforce the company’s messages and invite visitors to step into your
booth, thus presenting you and your staff the opportunity to convert those
leads into real prospects.
Public relations: a video allows for direct engagement
with the audience. Due to the production techniques, visual aids can be
integrated within the video to re-enforce your message.
Guided tours: are not restricted to showing off facilities
or countries, video guided tours can also be adapted to offer a comprehensive
view of products, processes or procedures.
Human resources: can benefit enormously from corporate
videos where HR policies and procedures are explained in a unified and
consistent manner. Just imagine how much a company can save in time and effort due
to this alone.
Training: is one of the major costs for most companies
of all sizes. Creating well thought out training videos can impact the
company’s bottom line positively as these videos can reduce the time it takes
to train personnel and help them become more productive. These videos can be
produced in multiple languages too, if necessary, for different types of
subjects and audiences. Think safety videos for example.
Induction
videos: getting the right
employees and partners in business is probably one of the most critical aspect of
sustaining business success. Creating induction videos to take prospective
employees on a guided tour of the work environment, the company’s policies, the
country, the available schools and the entertainment and shopping options
available are very strong inducements for prospective employees to positively
consider working for the company.
Testimonials: one of the best marketing methods is to get
your customers to sing your praises; however, ensure that what’s being said is
believable, record it, package it properly and use it in your corporate or even
use it as-is on your website.
These are just a few of the areas where video
would be necessary and welcome, but we have many more! Please contact us to
start the discussion. I’m sure we can create an appropriate video for your
enterprise at the right price too.
Build-Up Your Business With Corporate Video
ArtX Pro have an outstanding offer for you. A Unique, Creative with animated introduction, Corporate video will give you a unique identity to your rival as well as professional business growth. Attached herewith is our proposal for you. We hope you will definitely consider us for making your identity.
The wide range in corporate videos helps you to choose the best way to build-up your business.
- Promotional Videos
- Product Launch
- Videos Company
- Presentations
- Event Videos
- Internal Communications
- Training Videos
- Recruitment Videos
- Testimonial Videos
- TV Advertisements
- and others..
ArtX Pro to assist you in build-up your business with corporate video. Our corporate video production team will craft a High-quality, professional corporate video that will convert your viewer into paid buyers over and over again. we have created successful campaigns that work and a loyal clientele. In this same manner, we hope to earn your confidence and continued business. just believe on yourself and get us On-board.
Types of Marketing
So you’ve set aside a marketing budget for your business, but have no idea where to spend it. Below is a primer on the most common types of marketing initiatives, and a look at the growing world of online marketing – and the impact it is having on more traditional aspects of the business.
Print Advertising
Print campaigns include newspaper and magazine advertising. This type of marketing can carry a variety of messages (either brand oriented or direct response) and can be focused on a particular audience based on who reads the publication in question. So for example, if you want to reach people who live in San Diego, put your marketing efforts into the San Diego daily newspapers. If you are selling a new line of cat collars, look into Cat Fancy or other feline-related periodicals. Print advertising must be prepared well in advance to meet the deadlines of the publications – especially with monthly magazines, since they are printed months before their release date.
Direct Mail
Although many believe Direct Mail marketing has seen its best days already passed, there is still some life in this powerful, traditional form of advertising. Direct Mail refers to postcards, brochures and flyers that are sent through the mail and generally contain a direct response call-to-action. Using direct mail means having to purchase some necessities for the campaign, including printing materials, postage and the address lists of the demographic you wish to target.
TV and Radio
Among the most high profile campaigns in the industry, television and radio advertising offer the opportunity to reach the largest number of people in the shortest time frame. Among the disadvantages of these marketing efforts are the potentially high cost and the inability to truly target your demographic with precise accuracy. However, the prestige associated with television advertising can elevate a business in a way no other marketing format can.
Online Marketing
The rising star in the world of marketing is online. The web continues to explode and along with it so do the advertising opportunities. Billions and billions more advertising dollars are spent every year online, as business try to find ways to tap into the Internet user. The most common types of Online Marketing include:
Pay Per Click – bidding on search terms and having the business’ ads appear when the relevant keywords are searched for in Google and Yahoo!
Banner Advertising – creating a graphic advertisement and placing it on relevant websites. The ad then takes customers directly to the advertiser’s website.
Email Marketing – Using lists of email addresses to deliver content and promotional offers to potential customers.
Organic Search – Using search engine optimization (SEO) to rank high on Google and Yahoo! in your given area of business. This is achieved by manipulating the copy on a website and in the HTML code that forms the backbone of the web pages.
It is worth nothing that many businesses are abandoning the more traditional, print forms of marketing in favor of reaching out to the online world. As print and direct mail see their numbers decline, more and more businesses are choosing the cost effective, highly targeted marketing options found online.
Written By: Editorial Staff
source: http://www.resourcenation.com/article/guide-different-types-marketing/
New Tune-Up Services
ArtX Pro pleased to introduce our new Tune-Up Services. There are four main categories of Promotional Service, 360 Pro, PrintPro, Digital Pro and 2014 Pro. We've had a great response to our Service from clients, but many of you mentioned that you would be interested in getting additional help to achieve your future goals.
Subscribe to:
Posts
(
Atom
)
No comments :
Post a Comment