The Corporate Video Production Process

Unknown 06:28 Advertising , corporate video , Digital Pro , Promotion , Video Production 2 comments

We understand that corporate video production may be an intimidating proposition for many of our prospective clients. Our goal here is to give you a general introduction to how it all works and also to some of the terminology you might be encountering for the first time.

Every creative production – video or otherwise – tracks through three distinct phases. In the first phase, called PRE-PRODUCTION, we develop the framework and timeline for the entire project. In the second phase, called PRODUCTION, we actually shoot and record all of the content that was mapped out during pre-production. In the final phase, called POST-PRODUCTION, we synthesize the raw production footage into a final, polished video.

I. Pre-Production Stage
A. Initial Kick-off Meeting with All Team Members
1. Discuss Production Process
2. Determine video goals and review Creative Brief
3. Set production milestones

B. Production Concept Development and Research
1. SolidLine research of current client materials
2. Develop Style sheet (overall look and feel) and submit to team for approval
3. Create “game plan” for corporate video production

C. Scriptwriting
1. Work closely with designated client team members to develop script based on goals
2. Submit script for review and approval by team

D. Talent Acquisition
1. Audition on-screen talent and professional voice-over based on client preferences

E. Production Planning and Shot List
1. Create shot list (specific shots for video) based on approved script
2. Plan on-location filming with team

II. Production Stage
A. On-Location High-Definition Filming
B. Professional Narration Recording
C. Initial Graphic Design Started

III. Post-Production Stage
A. AVID High Definition Editing
B. Motion Graphic and/or 3D Animation Development
1. Style board approval by client
2. Motion Graphic approval by client

C. Rough-Cut (RC), Final-Cut (FC), and Picture-Lock (PL) Versions
1. Corporate video production will be presented to client team in these three versions, with changes made after Rough-Cut and Final-Cut stages
2. Picture-Lock approval of production (completion)
3. All final media delivered to client.

Ready to start your project? Get in touch with us via our Contact us!