The Present, Past & Future Of Online Shopping In Pakistan
When online shopping started picking up around the world, people got up and took notice. At that time online shopping was in no way or form feasible for Pakistan; with a very minute population having access and knowledge of the internet, it just wasn’t ready. Yet the millions of Pakistan’s who had settled outside Pakistan and were aware of online shopping formed the perfect market. A number of online shopping websites selling Pakistani goods popped up; with goods targeted towards the diasporas abroad.
As popularity for online shopping grew, Pakistan started experimenting with other models which provided the convenience of online shopping. The credit card model could not work in Pakistan as most people did not have credit cards; online payment through bank account transfers was taken as the logical solution, as were call-order shopping forums.
A number of home shopping, call to order forums and websites popped up. By providing a catalog and phone number, people could experience the comfort of online shopping without credit cards. Catering largely to the electronics, mobiles, cameras and gadgets market, these home shopping ventures have been quite successful and paved the way for online shopping websites.
At present there are a number of online shopping websites such as Azmalo.pk & Symbios that cater to the Pakistani market; ranging from electronics, to fashion, to book, movies and much more, there seems to be a website catering to every consumer demand. While the amount of credit card holders has grown within Pakistan, people are inherently wary of giving their information online and fraud. Furthermore, the younger generation, which forms the majority of the target market do not have access to credit cards.
The younger generation has been the early adopters of online shopping in Pakistan; most websites today target the younger generation with their interface designs and marketing campaigns. The success of online websites and these campaigns can be measured by the volume of such e-ventures that seem to be popping up in Pakistan.
While there have been constraints such as payment systems, logistics of delivery, efficient service, and largely overcoming the wariness of buying online and trusting online vendors, Pakistan seems to be heading towards the right direction.
The future of online shopping seems bright; with more than 23 million people online in Pakistan and people choosing convenience above all other factors, it seems to be only a matter of time before all trusted brand names will have online store fronts supplementing their in-store activities.
Contributed by: Basit Rahman
About the writer: Basit Rehman is an SEO Expert at Rocket Internet GmbH and has been associated with different companies within the same domain.
As popularity for online shopping grew, Pakistan started experimenting with other models which provided the convenience of online shopping. The credit card model could not work in Pakistan as most people did not have credit cards; online payment through bank account transfers was taken as the logical solution, as were call-order shopping forums.
A number of home shopping, call to order forums and websites popped up. By providing a catalog and phone number, people could experience the comfort of online shopping without credit cards. Catering largely to the electronics, mobiles, cameras and gadgets market, these home shopping ventures have been quite successful and paved the way for online shopping websites.
At present there are a number of online shopping websites such as Azmalo.pk & Symbios that cater to the Pakistani market; ranging from electronics, to fashion, to book, movies and much more, there seems to be a website catering to every consumer demand. While the amount of credit card holders has grown within Pakistan, people are inherently wary of giving their information online and fraud. Furthermore, the younger generation, which forms the majority of the target market do not have access to credit cards.
The younger generation has been the early adopters of online shopping in Pakistan; most websites today target the younger generation with their interface designs and marketing campaigns. The success of online websites and these campaigns can be measured by the volume of such e-ventures that seem to be popping up in Pakistan.
While there have been constraints such as payment systems, logistics of delivery, efficient service, and largely overcoming the wariness of buying online and trusting online vendors, Pakistan seems to be heading towards the right direction.
The future of online shopping seems bright; with more than 23 million people online in Pakistan and people choosing convenience above all other factors, it seems to be only a matter of time before all trusted brand names will have online store fronts supplementing their in-store activities.
Contributed by: Basit Rahman
About the writer: Basit Rehman is an SEO Expert at Rocket Internet GmbH and has been associated with different companies within the same domain.
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