Showing posts with label Blog. Show all posts
Showing posts with label Blog. Show all posts

Unknown 14:18 , , , , ,

Social Media and Search Engine Optimization

Social Media ContentConsumers are researching products and services online, relying on recommendations from their friends on social networks, and checking reviews of products and services before making a purchase.
-78% of consumers search online before buying a product and 66% of these people purchase on the internet (Hubspot)
Build Relationships through Online Marketing
People do business with people they like, know and trust.  Through content and Online Marketing, you can improve relationships, build trust and increase sales with lifelong customers.  True relationship marketing is when you focus on helping people, providing the information they are looking for, providing answers to their questions, and providing awesome customer service.  When you do all of this, sales and business occur naturally.
We will help you provide the relevant and imperative information on your website and blog that current and potential customers are looking for.   By providing answers to their questions, solving their problems and fulfilling their needs through content and Online Marketing, customers will look to you for the information, products, and services they need.
Social Media
By sharing your content and information from your website and blog to your social networks and email subscribers, you will continually expand your reach.  Your customers and followers will start to recommend your products and services to others in their networks too.  You can use your content to connect and engage with your followers on social media networks.
Search Engine Optimization
People use search engines and social media to find content.  Search Engines now rank websites based on new, relevant and fresh content that is published, consumed and shared.   With the use of keywords and phrases in your content, on and off page SEO, and other Search Engine Optimization best practices, your content will begin to rank higher and higher based on the goals set in your marketing plan.
-Content Creation is cited to be the most effective SEO tactic – MarketingSherpa’s 2011 SEM Benchmark Report
Online Marketing ConversationMeasurable Results through Online Marketing
We understand that the overall goal of online marketing is to build relationships with customers, enhance brand awareness, grow followers and subscribers, drive traffic, generate qualified leads, complete sales and increase your return on INVESTMENT.  We also understand that most small businesses do not have the time, resources, expertise or staff to implement and maintain an excellent Online Marketing plan.  You can achieve all of these goals through an Online Marketing Plan put in place through your website and social networks with the help of Redwood Valley Technical Solution’s Online Marketing Consultants.
Strategic Online Marketing Plan
Together we will create an Online Marketing Plan just for your business to:
  • set measurable goals that include clear objectives and strategies
  • use keyword research and analysis to create relevant and imperative content
  • share your information via social networks and email blasts
  • track and measure results
  • monitor your brand and reputation
  • provide reports with emphasis on goals set forth in the marketing plan
Online Marketing Packages are available to fit your business needs and are fully customizable as well!
We will become a part of your team and provide the time, resources and expertise in Online Marketing to make your business succeed.
We know every business has a different marketing budget, we would love to discuss a plan that fits your needs! 
Contact Us  for pricing information and to implement Your Online Marketing Plan Today.  Complete the form below and we will get in touch with you!
We also offer Social Media Marketing Plans to help you connect and grow your social networks and engagement, Click here for details!
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Content Marketing to Create an Irresistible Brand

Unknown 15:40 , , , ,


Content is the cornerstone of modern marketing. Instead of forcing your message onto a reluctant audience, your business can use content to attract visitors, leads and sales. Better still, with its low costs and high rewards, content marketing offers an incredible ROI. So how can your business get started with content marketing?

What is Content Marketing?

For a succinct definition, we need look no further than Joe Pulizzi, founder of the Content Marketing Institute:
‘Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.’

In other words, businesses attract customers, instead of forcing their products and service onto a reluctant public. There’s less of a need for expensive ad campaigns; no need for invasive phone, email and web marketing; and lower costs and greater marketing efficacy as a result.


How does it work?

Content marketing relies on 3 core tenets: value, relevance and consistency.

 

1) Value

  For content marketing to attract people to your business, your content has to be valuable. It has to offer something – be it advice, guidance, interest, intrigue or controversy – that your target audience genuinely care about. Thankfully, value isn’t hard to create – and with a bit of effort, and a bit more strategy, you can create truly irresistible content.

  • Problem solving content: Whether your website visitor is looking for advice, opinions or products, they’re trying to problem-solve. If your content manages to answer your visitor’s questions, and solve these problems, you’ve created genuine value.
  • Market-beating content: Your content can improve upon existing content, adding greater depth and detail than anything that’s gone before.
  • Emotive content: If your content can elicit an emotion, from delight to disbelief, you’ve created material that people care about.
  • Convenient content: Most of the web’s useful information is spread across dozens, even hundreds, of websites. By compiling resources and information together, you create value through convenience.

 

2) Relevance

Value is completely subjective, and one man’s trash may literally be another man’s treasure. In order to attract the right type of people to your business, your content needs to be relevant to your target demographic. A ‘Complete Guide to Local SEO’ is a perfect piece of content for attracting small business owners – but it’s no help if your website sells bespoke leather shoes.

 

3) Consistency

Selling requires trust – and most of the time, wowing a new visitor with a stunning piece of content isn’t enough to ensure a sale. Your business needs to regularly impress, and offer its visitors valuable content time and time again. This consistency builds trust between brand and visitor. It implies an understanding of a visitor’s problems, and a desire to put their needs first. In other words, the more value your business offers to a visitor, the more value you can expect in return.



Types of Content 

 ‘Content’ can be a bit of an ethereal concept, with dozens of conflicting definitions floating around the internet. As Google’s Avinash Kaushik explains, the reality is much simpler:

‘Content is anything that adds value to the reader’s life.’
Virtually any medium can be used for content marketing – as long as your target audience will engage with it. There’s no sense in creating a technical whitepaper for a teenage audience, in the same way that blog posts may be too casual for the technical director of a digital security firm.

 

Blog Posts


Blog posts are the heart and soul of thousands of successful content marketing strategies – and the stats explain why. HubSpot surveyed over 7,000 businesses, and reached the conclusion that blogging businesses generate 55% more visitors, 97% more inbound links, and 434% more indexed pages than their non-blogging counterparts. That means more traffic, more leads, and more sales.

 

Guides


There’s a lot of crossover between blog posts, articles and guides. Whilst a typical blog post probably clocks-in at 500 words, a guide might be more comprehensive and in-depth. Some subjects (like content marketing!) can’t be adequately covered in a short post, and may require multiple blog posts, or a longer guide. There are benefits to both approaches – and the ‘right’ choice will depend upon your target audience, and how they prefer to engage with content.

 

eBooks


eBooks allow businesses to show-off their expertise in the most in-depth and insightful way possible. Typically several thousand words long, an eBook acts as an authoritative resource on your chosen topic – often containing analysis, commentary, quotes, references, images, illustrations and statistics. Creating such valuable resources requires an investment of time and energy – but these efforts are quickly rewarded. By placing eBooks behind a CTA or contact form, you can trade your content in exchange for select details about your visitor – perfect for long-term lead-nurturing.

 

Whitepapers 

Whitepapers tend to be super-technical, and require a relatively high level of specialized knowledge and expertise. Whilst whitepapers will offer low appeal to the everyday website visitor, they’re a powerful a tool to use with more sales-qualified leads, and audiences from specialized fields.

 

Videos


Sites like YouTube allow you to quickly create, share and embed videos. These videos are perfect for visually illustrating your content, and help to add variety to your content plan.

 

Infographics


Another visual medium, infographics make use of eye-catching design elements to create engaging and easy-to-digest content. Whilst infographics can’t contain as much information as a post or guide, they’re extremely easy to share and engage with.



Content Strategy


In order to attract the right people to your website, and engage with them in a productive and profitable way, your business needs to define its content strategy.  This strategy will vary from business to business – but you should always address the following 4 elements:

 

1) Buyer Persona

Who are you targeting with your content? What are their ‘pain points’? How can your content solve these problems?

 

2) Sales Funnel

Which part of the sales funnel are they in? Are they new leads, looking for basic information? Are they sales-qualified, and looking for technical information and case studies? Tailor your content according to their progression through the sales funnel.

 

3) CTAs/Landing Pages

How can you tie your content into your own sales funnel? Which offers, promotions and CTAs will you use to nurture your leads?

 

4) Distribution Channel

Which distribution channels will lead to the most productive engagement? Do your leads prefer social media, email or blogging? Choose a channel that resonates with your audience.

Ready to start your project? Get in touch with us via our Contact us!


About Paul Letourneau
I'm a Digital Creative Strategist with with years of experience working for entrepreneurs, startups and international brands.

Source : http://turny.co/use-content-marketing-create-irresistible-brand/


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