Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
2015 offer | Free Social media marketing
2015 offer | Free a month | Social media marketing
Social media marketing primarily
covers activities involving social sharing of content, videos, and images for marketing purposes. Social Media is a platform for you to interact with your consumers and discuss & share. Social media marketing, in addition to low
cost outcome, it also has several benefits, including:
•Increase products and brand awareness
•Increase web traffic
•Improve SEO (Search Engine Optimization)
•Increase customer loyalty
Blog
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Promotion
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Social Media and Search Engine Optimization
Consumers are researching products and services online, relying on recommendations from their friends on social networks, and checking reviews of products and services before making a purchase.
-78% of consumers search online before buying a product and 66% of these people purchase on the internet (Hubspot)
Build Relationships through Online Marketing
People do business with people they like, know and trust. Through content and Online Marketing, you can improve relationships, build trust and increase sales with lifelong customers. True relationship marketing is when you focus on helping people, providing the information they are looking for, providing answers to their questions, and providing awesome customer service. When you do all of this, sales and business occur naturally.
We will help you provide the relevant and imperative information on your website and blog that current and potential customers are looking for. By providing answers to their questions, solving their problems and fulfilling their needs through content and Online Marketing, customers will look to you for the information, products, and services they need.
Social Media
By sharing your content and information from your website and blog to your social networks and email subscribers, you will continually expand your reach. Your customers and followers will start to recommend your products and services to others in their networks too. You can use your content to connect and engage with your followers on social media networks.
Search Engine Optimization
People use search engines and social media to find content. Search Engines now rank websites based on new, relevant and fresh content that is published, consumed and shared. With the use of keywords and phrases in your content, on and off page SEO, and other Search Engine Optimization best practices, your content will begin to rank higher and higher based on the goals set in your marketing plan.
-Content Creation is cited to be the most effective SEO tactic – MarketingSherpa’s 2011 SEM Benchmark Report
Measurable Results through Online Marketing
We understand that the overall goal of online marketing is to build relationships with customers, enhance brand awareness, grow followers and subscribers, drive traffic, generate qualified leads, complete sales and increase your return on INVESTMENT. We also understand that most small businesses do not have the time, resources, expertise or staff to implement and maintain an excellent Online Marketing plan. You can achieve all of these goals through an Online Marketing Plan put in place through your website and social networks with the help of Redwood Valley Technical Solution’s Online Marketing Consultants.
Strategic Online Marketing Plan
Together we will create an Online Marketing Plan just for your business to:
- set measurable goals that include clear objectives and strategies
- use keyword research and analysis to create relevant and imperative content
- share your information via social networks and email blasts
- track and measure results
- monitor your brand and reputation
- provide reports with emphasis on goals set forth in the marketing plan
Online Marketing Packages are available to fit your business needs and are fully customizable as well!
We will become a part of your team and provide the time, resources and expertise in Online Marketing to make your business succeed.
We know every business has a different marketing budget, we would love to discuss a plan that fits your needs!
Contact Us for pricing information and to implement Your Online Marketing Plan Today. Complete the form below and we will get in touch with you!
Contact Us for pricing information and to implement Your Online Marketing Plan Today. Complete the form below and we will get in touch with you!
We also offer Social Media Marketing Plans to help you connect and grow your social networks and engagement, Click here for details!
Why Social Media Marketing?
What is social media marketing?
Social media marketing is the process of gaining traffic or attention through social media sites. To some entrepreneurs social media is the next big thing! It is powerful if used correctly and must be taken advantage of for marketing social media platforms, which are new channels for your brand’s voice and content.How does social media marketing work?
You can use social media to help reach several business objectives, but the best social media strategies are those that focus on a more narrow rationale for social. What do you want to use social media for? Awareness? Sales? Loyalty?For social media to be successful, one needs to take into consideration key measures. Are you going to measure ROI? Who will you be interacting with? Who is the target market? What are their demographics? What are you about? Prove that you are more than just a product or a service; you deliver an experience when people engage with your brand. Lastly a content or a channel plan needs to come into action and be distinct.
How will social media marketing benefit a brand?
Your brand will be easier to access for new clients, it will also become more familiar and recognizable to existing clients, thus, brand loyalty will improve. A study published by Convince and Convert found that 53% of Americans who follow brands on social media are more loyal to that brand.Social media is cost effective. Even the paid advertising through twitter and Facebook are relatively cheap depending whether you set budgets or not.
Every social media platform you exist on is another path leading back to your site. The quality of your content will determine the interest generated. More traffic creates more leads, resulting in more opportunities.
Every post made on a social media platform is an opportunity for clients to convert. Each post creates a chance for someone to react, every reaction may lead to a site visit, which could eventually lead to a conversation. This means conversation rates will become higher. Interacting in social media channels humanizes brands and this is important because people like doing work with other people not companies.
Interacting with your clients on a regular basis shows good faith. When people want to brag or compliment a company they turn to social media. Though this also applies for when they want to complain about a company, so it works both ways this depends on you. The more people that are talking about you on social media, the more valuable and credible your brand will seem to prospective clients. Every customer interaction online is a chance to demonstrate the level of customer service you provide. If a customer complains, you can apologize publicly, if a customer compliments your company you can thank and recommend more products. Personal experiences let them know you care.
With social media, you are able to gain valuable information regarding your target market and what they’re interested in. You will be able to monitor user comments to see what they think of your business, this will help to improve you marketing to them and will result in an increase of sales and new clients.
In all I am able to say that social media has become a platform that has increased communication for companies and creates strong brand awareness, which improves customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns and I would highly recommend becoming part of this movement.
Ready to start promote your business by Social Media? Get in touch with us via our Contact us!
About Author: Veronique is a young strategy driven Account Manager with a Graphic Design degree as well as an Honours in Brand Leadership.
Small Businesses NEED to be using Social Media | 3 Reasons
Social media platforms allow us to
connect quickly with people and brands. We are forming relationships faster
than ever before, with people and brands alike. Additionally, many studies are
emerging to show that social media interactions have a direct impact on
consumer-buying choices, which is transforming the retail market, advertising
and global business overall.
As a small business owner, breaking
into social media can be a scary and daunting task. Resources are often
limited, but in this day and age…
Can your small business really afford not to be using social media?
Here are 3 reasons YOUR small business NEEDS to be using social media
1. Consumers are all about instant gratification.
People are used to instant results.
Ever heard of Google? You need to be on it. Your business needs to be able to
be googled in order to be taken seriously. Consumers want to know who you are.
No one drives around or opens a phone book looking for businesses anymore, they
enter their request into a search engine and if you don't show up, you've lost that sale.
2. You
Can Offer Better Customer Service.
If you are looking for a way to field customer comments, concerns, and questions, then you are going to find social media to be extremely beneficial. Customers using one of the common platforms like Facebook or Twitter can easily communicate directly with you, and you can quickly answer them in a public format that lets other customers see your responsiveness.
3. It Gives You a Professional Appearance.
If used correctly, social media can boost your search rankings, allow you to provide better customer service, build an effective online personality, connect with new business partners, build connections, and validate your professional standing all while providing your consumers with the value they want
In final thoughts, "While many
businesses big and small are trying to justify the costs and time investment of
social media marketing, an important benefit often gets overlooked: Big Wins.
For example if someone from Linkedin connects you with a significant government
contract, then that would certainly qualify as a big win. If a major media
outlet finds you on Twitter and interviews you for a national article, then
that is also a big win - one that you can't measure based on revenues directly
generated."
Ready to start promote your business by website? Get in touch with us via our Contact us!
Author: Forbes
Ready to start promote your business by website? Get in touch with us via our Contact us!
Author: Forbes
3 Reasons Why Your Business Must Be Social
Social media engagement is not just for the tech savvy consumer. Social media engagement has been adopted by the world’s most powerful politicians; it has been integrated into the lives of teenagers, revolutionary leaders and grandmas.
Below are reasons why social media engagement is defining element of
the 21st century – and why it is critical for your success in business:1. If you’re not online, you don’t exist.
Whether or not we care to participate, today’s methods of sharing and communicating rely on social networks (and increasingly, mobile devices). These networks have increase the frequency and volume in which we are able to formulate new relationships, discover information and speak to a widespread community. It has impacted the way individuals interact on social, emotional and psychological levels; it has impacted global politics and toppled regimes. In the midst of a major sociological and cultural shift, these modes of communication have changed the way we do business.
Business no longer exists without a social element. If you are not communicating online – informing existing customers and connections, educating, entertaining and converting new clients and partners, your business will be as memorable and reachable as that party you went to 15 years ago, made no new friends and took zero pictures. Your business connections today require constant visual, auditory and literary impressions of you who are, what you do, and the influence you are going to have on their lives. Otherwise, you are (at best) a cloudy memory from the past.
2. Content is king.
This statement comes with a caveat. In order for content to have superior social business influence, it must be targeted, exist within the framework of a courageous and organized social strategy, be unique, educational and enjoyable. The (catchy) phrase is thus vague and simplistic, but what it means to convey is the idea that in today’s social media landscape, what you say, how you say it, and the way you choose to display it – all have an impact on your professional brand.
You get to decide how you want to present yourself, your ideas and your solutions; you have the freedom to be as inventive with your company ethos as your budget allows. It also means you have a responsibility to do so. Without producing informative and entertaining content, without explaining the evolving story of your company and its reasons for foundation – you target group of clients, partners and consumers will be influenced by those businesses that take the time and energy to communicate on a personal level. The onslaught of competing content flittering throughout the web requires your content make an impression.
“But social media is better for companies that have a large consumer base. It’s not for B2B.”Not only is this argument outdated, it is false. Social media exists for many purposes, but the main one is to establish and build communication. As a business owner, manager and employee in B2B, this communication is not only an advantage – it is pivotal to establish trust with your target audience. B2B associates may not exhibit the same behavior within social media as the leisurely consumer, but business clients, partners and advisers are consumers, too. They seek innovation, knowledge, solutions and services on the web, like anyone else.
Talk to them with your stellar content.
3. Expertise is everything.
In order for people to choose you over your competitors, they must be convinced that you are the best at what you do. At the very least, they must believe that you offer something in a way that no one else does. This “something” can exist in the form of products, services, consultancy or ideas. (I digress, as this business development concept is elementary.)
Yet, what many companies fail to see (or believe) is that they depend on social media to convey this expertise. Thought leaders stake their claim by producing content - regualrly and with intention. They then spread this content throughout communities where they have earned the community members' trust. Sure, they acquire media attention with traditional PR outlets, but they are also the creators of their own reputation with their reign in social media.
As mentioned in Point 1, without an online presence, you fail to exist to your current and potential business market. Point 3 takes us deeper: without an online reputation, you will fail to earn the trust of your business consumer base.
Producing content that can be distributed online allows you the opportunity to share your past experience, your opinions on developing industry issues, to interact, discuss and debate with relevant communities. When you continually share your expertise, your target group (which, with the development of online networks, has become your audience) will begin to trust you; they will look to you for information and will turn to your business when in need of a solution.
All together now…
An online presence, the importance of content and the active effort to share and communicate expertise come together to explain not only why you should engage in social business, but why your company’s influence and profitability depend on this engagement.
Ready to start promote your business by social media? Get in touch with us via our Contact us!
Author : Erin Nelson (exploreB2B GmbH) Communication & Marketing Manager
Small business tips to promote your site by Web Design
Business
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Promotion
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SEO
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social media
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Social network
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Website
Have you ever thought of hiring pros to take care of your website?
Lots of Small business owners are aware that creating website will give them poor results for SEO and customer impression. Therefore outsourcing website designing has been the main option for your creating a website.
Before you create a website, you will need basic information such as:
· Homepage
· About us page
· Contact page
· Products and Service page and descriptions
· Images
· Logo and banners
· Domain name
· Color and theme
Your website design should also focus on your target audience, the layout and scheme preferences, it will give you a better idea on where to start. If you already have a website but need a touch up, you come up new ideas based on your established graphics and logo. Other times, if you are a newly start up small business, you need a whole new concept, brand, identity and Logo. Then you can start building your website.
See through the eyes of your target audience, One of the reasons why small business website owners do not achieve the level of success they aim for is that they forget to implement the right strategy for their website design. Lots of small to large businesses have large budget for their market research, spending hundreds of dollars understanding their potentials client’s buying behavior, without getting into a deep understanding on their own brand and design.
When you are looking at your potential clients points of view, if you should visit your own website as a client, would you be attracted to your own web design, is it easy for you to navigate and browse for your desired item or service? Could your website be easily shared to Social media or can you contact the owner easily from the website with call to action button or map direction to your local store? Too many texts less visual
Remember image impress more than words, like you meet a person for the first time your first impression is how they look, how they dress and how they carry themselves in public. Creating a website design that is rich both in text and image, will definitely create more attention in the eyes of your visitors. If you have noticed most websites let the first sentence appear with an image to illustrate the text and at the end of the unfinished sentence there is a “read more” button.
Ready to start promote your business by website? Get in touch with us via our Contact us!
Lots of Small business owners are aware that creating website will give them poor results for SEO and customer impression. Therefore outsourcing website designing has been the main option for your creating a website.
What is the first step in creating a website?
With lots free Blog sites and pre-made website template almost anyone can create a website for free, however what does your poor designed website say about your business?Before you create a website, you will need basic information such as:
· Homepage
· About us page
· Contact page
· Products and Service page and descriptions
· Images
· Logo and banners
· Domain name
· Color and theme
Your website design should also focus on your target audience, the layout and scheme preferences, it will give you a better idea on where to start. If you already have a website but need a touch up, you come up new ideas based on your established graphics and logo. Other times, if you are a newly start up small business, you need a whole new concept, brand, identity and Logo. Then you can start building your website.
See through the eyes of your target audience, One of the reasons why small business website owners do not achieve the level of success they aim for is that they forget to implement the right strategy for their website design. Lots of small to large businesses have large budget for their market research, spending hundreds of dollars understanding their potentials client’s buying behavior, without getting into a deep understanding on their own brand and design.
When you are looking at your potential clients points of view, if you should visit your own website as a client, would you be attracted to your own web design, is it easy for you to navigate and browse for your desired item or service? Could your website be easily shared to Social media or can you contact the owner easily from the website with call to action button or map direction to your local store? Too many texts less visual
Remember image impress more than words, like you meet a person for the first time your first impression is how they look, how they dress and how they carry themselves in public. Creating a website design that is rich both in text and image, will definitely create more attention in the eyes of your visitors. If you have noticed most websites let the first sentence appear with an image to illustrate the text and at the end of the unfinished sentence there is a “read more” button.
Ready to start promote your business by website? Get in touch with us via our Contact us!
Author: Business Owner Roderick Hunnicutt Socratic SBC | Small Business Consulting
SEO for Beginners: How to Rank Higher with Keywords and Backlinks
Search engine optimization (SEO) has never been more important. Almost 90% of people use search engines for product research; and with 33% of all search engine traffic going to the #1 spot in Google, ranking well can make or break your business. In order to get your business from SEO Zero to SEO Hero, we’re comprehensively covered two of the most important aspects of SEO strategy: keywords and backlinks.
Keywords
Keywords are the phrases used when searching for information and products through a search engine. The keywords that appear in your content will influence which search terms your website is visible for – so an intelligent keyword strategy is essential for SEO success.Short Tail
Short-tail keywords are the basic words and phrases that make up the majority of search queries. In a niche like footwear, your short-tail keywords would be words like shoes, boots, socks and Ugg boots. These simple search terms drive a lot of traffic, and as a result, they’re likely to be hotly contended by dozens of businesses.
Long Tail
Long tail keywords are the longer, more obscure phrases that make up a much lower percentage of overall search terms – think Size 10 boots, Nike Air Max and Converse for sale in Toronto. These search terms are typically modified by additional qualifying terms, like price, location and description. Whilst long-tail keywords drive much less traffic than their short-tail counterparts, they’re also much less competitive – and often easier to rank highly for.
Keyword Density
There was a time when Google determined a page’s relevance to a particular search term almost entirely from its keyword density. Pages that contained more mentions of a keyword were deemed to be more relevant than those with a lower density – and Google would rank the page higher as a result.
Unfortunately, it wasn’t long before this practice was abused. Site owners realized that increasing their keyword density to ridiculous levels gave them a serious advantage in the search engine results – and in pursuit of a hallowed #1 spot, website content began to resemble this:
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at custom.cigar.humidors@example.com – Google
In direct response, Google overhauled their search engine algorithm. Instead of shooting up the rankings, websites with super-high keyword densities were instead penalized, classed as spam and removed from search engine results. Nowadays, keyword density is less important in determining a page’s rank – and as long as your content has a clear title, topic and direction, you shouldn’t worry about your density.
Traffic vs Competition
In a perfect world, your business would rank for all the major short-tail keywords in your niche – as they drive the most traffic. Unfortunately, unless you’re the biggest firm in your industry, this isn’t going to be easy. Bigger businesses have bigger budgets, and can afford to buy traffic, create content on a daily basis, and generally dominate the search engines.
Thankfully, long-tail keywords can actually be more lucrative to pursue. With less competition for these keywords, your business could rank for dozens of long-tail terms for the same cost as a single short-tail. Long-tail keywords are also more conducive to making a sale – as somebody searching for Converse for sale in Toronto is more ready to buy than somebody searching for shoes.
When choosing your keywords, focus on the traffic of your keyword relative to its competition. The most lucrative phrases occupy a sweet spot of low competition, and high traffic. They aren’t always easy to find, but they do exist – and with a bit of perseverance, your business could rank for dozens of high-selling terms.
Backlinks
Backlinks refer to the hyperlinks that lead from external websites to your own site. These links play a crucial role in SEO, giving Google, Yahoo!, Bing and co. an insight into your website’s popularity and legitimacy.PageRank
Backlinks are based loosely on a principle known as PageRank. Created by Google’s co-founder, Larry Page, the PageRank (PR) system allocates websites a score, reflective of its popularity and authenticity. PR is determined by Google, and dependent on a huge number of factors – but generally speaking, trusted, established websites with tons of backlinks, unique content and visitor activity will score the highest PR.
Backlinks can pass PR from website to website, and a link from a high-PR site will actually boost your own PageRank score. Take advantage of this fact in your linkbuilding, and seek out links from the highest-scoring sites. Unfortunately, this works both ways – so it’s crucial to avoid links from obviously spammy websites!
Contextual Links
Once upon a time, all links were created equal – regardless of where they came from. This meant that websites could seek out backlinks en masse, approaching websites from any industry and attempting to solicit a link. Obviously, this wasn’t great for user experience, so Google made a concerted effort to reduce non-contextual links.
Nowadays, a link’s importance is determined by its relevance to your own site. Returning to our footwear example, obtaining a backlink from a dog training website will have virtually no impact on SEO – but obtaining a legitimate link from Nike.com would hugely affect our efforts.
Anchor Text
Anchor text refers to the words and phrases that contain a hyperlink. Prior to Google’s Panda update, it was good practice to keyword-optimize your anchor text wherever possible – but in an attempt to eliminate backlink manipulation and spamming, Google now favors a diverse anchor text profile. Alongside your optimized anchor text, make sure to include branded anchors, non-descriptive anchors and even naked URLs.
- Keyword anchor: Converse for sale in Toronto
- Branded anchor: TorontoConverse.com
- Non-descriptive: Click here!
- Naked URL: http://torontoconverse.com/
DoFollow/NoFollow
Hyperlinks can be divided into two categories – dofollow, and nofollow. Dofollow links pass PageRank between sites, and Google incorporates them into their analysis of a site’s importance and relevance. In contrast, nofollow links share no PR, and Google intentionally ignores them when crawling a website.Nofollow links are designed as a protective measure, allowing websites to prevent any negative implications from linking to potentially suspicious content. They also act as a great way of deterring comment spammers – by discrediting their links, and removing the incentive of blog commenting. Whilst it may seem like a good idea to obtain as many dofollow links as possible, Google disagrees. It argues that any legitimate website would have a mixture of do and nofollow links – so to avoid penalization, don’t shy away from nofollow links!
Ready to start your project? Get in touch with us via our Contact us!
About Paul Letourneau
I'm a Digital Creative Strategist with with years of experience working for entrepreneurs, startups and international brands.
Source :http://turny.co/seo-beginners-rank-higher-keywords-backlinks/
Digital Marketing
Digital marketing can be one of the more challenging sectors of the marketing world. It seems that as soon as one initiative is implemented, something new comes along, and you’re always trying to keep up with the herd. That’s why it’s important to stay ahead of the trends, and here are just a few of the innovations in digital marketing that you should keep an eye out for.
Personalization
Whether you’re a big blue chip company, or a small local firm, every client wants to be made to feel special. That’s why it’s important to ensure their experience is personalised, and digital marketers have been striving to do just that. This means that when customers login, they are shown the content that will interest them, that their favourite things are given priority on the page, increasing the time they spend on your site and therefore giving you a higher chance of a sale.
Social media campaigns
Although companies using social media is nothing new, they are certainly becoming more creative with their campaigns, and many have achieved substantial buzz by using nothing more than a clever hashtag. Whether it’s the launch of a new show, product, or idea, giving people things to vote on and tweet about is an easy way to get people curious, and perhaps even get your name trending. The best social media campaigns mix traditional with new media, allowing people to discuss what they’ve seen on their televisions, sharing the experience with others which can generate excitement. Check out sites such as Google Sandbox for information about successful campaigns and inspiration for launching your own.
Cross-channel experiences
Having all your platforms work in harmony is not only key for a user-friendly experience, but makes it easier to control and analyse how people are using them. The internet is no longer for laptops and PCs, and you need to ensure your user experience is compatible with:
Ensuring that there is synchronisation between all these platforms, and that they work with a single login, means it’s more likely that clients will enjoy your site from multiple devices. With many clients checking products online before they go to a physical store, this is essential for capturing clients who are on the move.
Stronger content
Companies are now realising the value of good, tailored content for their site, not only to drive traffic, but to keep clients on the page and hopefully inspire them to share it. The more interesting and creative the content, the higher the chance of social engagement, a great way to generate interest in your site.
Web design that works
In simpler times, web designers only needed to create sites that would be navigated by mouse. However, the past couple of years has seen a massive rise in the number of tablet computers being sold, and this means a lot more users with touchscreens. Therefore, when it comes to designing a site, it’s important to consider how it’ll be navigated by these new users, and how well the various features are going to work. For example, Flash isn’t available with certain tablets, and it can be difficult to scroll through pages on others. You may wish to choose a simpler design to accommodate these users, or re-direct them to a touch friendly version of your site. This ensures you don’t lose clients just because of frustrating website features.
Digital marketing is a fast-paced industry, and that’s why it’s important to always stay ahead. No matter what industry you work in, there are always unique and exciting ways to stay ahead of the crowd and make your business stand out in a difficult economy.
Ref: http://www.creativeguerrillamarketing.com/advertising/latest-trends-in-digital-marketing/
Personalization
Whether you’re a big blue chip company, or a small local firm, every client wants to be made to feel special. That’s why it’s important to ensure their experience is personalised, and digital marketers have been striving to do just that. This means that when customers login, they are shown the content that will interest them, that their favourite things are given priority on the page, increasing the time they spend on your site and therefore giving you a higher chance of a sale.
Social media campaigns
Although companies using social media is nothing new, they are certainly becoming more creative with their campaigns, and many have achieved substantial buzz by using nothing more than a clever hashtag. Whether it’s the launch of a new show, product, or idea, giving people things to vote on and tweet about is an easy way to get people curious, and perhaps even get your name trending. The best social media campaigns mix traditional with new media, allowing people to discuss what they’ve seen on their televisions, sharing the experience with others which can generate excitement. Check out sites such as Google Sandbox for information about successful campaigns and inspiration for launching your own.
Cross-channel experiences
Having all your platforms work in harmony is not only key for a user-friendly experience, but makes it easier to control and analyse how people are using them. The internet is no longer for laptops and PCs, and you need to ensure your user experience is compatible with:
- Mobile phones
- Tablets
- Game console browsers
- Handheld devices
Ensuring that there is synchronisation between all these platforms, and that they work with a single login, means it’s more likely that clients will enjoy your site from multiple devices. With many clients checking products online before they go to a physical store, this is essential for capturing clients who are on the move.
Stronger content
Companies are now realising the value of good, tailored content for their site, not only to drive traffic, but to keep clients on the page and hopefully inspire them to share it. The more interesting and creative the content, the higher the chance of social engagement, a great way to generate interest in your site.
Web design that works
In simpler times, web designers only needed to create sites that would be navigated by mouse. However, the past couple of years has seen a massive rise in the number of tablet computers being sold, and this means a lot more users with touchscreens. Therefore, when it comes to designing a site, it’s important to consider how it’ll be navigated by these new users, and how well the various features are going to work. For example, Flash isn’t available with certain tablets, and it can be difficult to scroll through pages on others. You may wish to choose a simpler design to accommodate these users, or re-direct them to a touch friendly version of your site. This ensures you don’t lose clients just because of frustrating website features.
Digital marketing is a fast-paced industry, and that’s why it’s important to always stay ahead. No matter what industry you work in, there are always unique and exciting ways to stay ahead of the crowd and make your business stand out in a difficult economy.
Ref: http://www.creativeguerrillamarketing.com/advertising/latest-trends-in-digital-marketing/
Top 4 Digital Marketing Trends for 2013
With the rise of social media and the proliferation of devices, applications and platforms, online marketing has undergone a significant transformation. Marketers need to reflect on how best to extend their brands and cultivate consistent relationships with customers via various channels. As cross-channel marketing has become the norm, continuous monitoring, evaluation and real-time optimization of campaigns are required to ensure their (the campaigns’) effectiveness.
The infographic also provides an overview of how customers access and interact with content through various channels. It presents a growing assortment of opportunities for marketers in the digital space, which can be leveraged to track consumers’ pulse and improve engagement. Marketers and businesses can utilize the statistics and research-based information to decide on the technology that can be used to enhance their cross-channel programs.
“Top 4 Digital Marketing Trends for 2013” lists the top priorities for marketers in 2013 and chalks out a road map for lead generation. Its visual representations shed light on market trends and projections for the next few years. Figures on mobile advertising revenue indicate that from $9.6 billion in 2012 the revenue is set to reach $24.5 billion by 2016.
The infographic also provides an overview of how customers access and interact with content through various channels. It presents a growing assortment of opportunities for marketers in the digital space, which can be leveraged to track consumers’ pulse and improve engagement. Marketers and businesses can utilize the statistics and research-based information to decide on the technology that can be used to enhance their cross-channel programs.
“Top 4 Digital Marketing Trends for 2013” lists the top priorities for marketers in 2013 and chalks out a road map for lead generation. Its visual representations shed light on market trends and projections for the next few years. Figures on mobile advertising revenue indicate that from $9.6 billion in 2012 the revenue is set to reach $24.5 billion by 2016.
Ref: http://www.dotcominfoway.com/blog/infographic-top-digital-marketing-trends-for-2013
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