Social Media and Search Engine Optimization

• set measurable goals that include clear objectives and strategies
• use keyword research and analysis to create relevant and imperative content
• share your information via social networks and email blasts
• track and measure results
• monitor your brand and reputation
• provide reports with emphasis on goals set forth in the marketing plan

Your company’s penetrate and you want to increase sales and reach a broader audience. Great! But as you start looking at your identity and marketing strategy, you realize the market plan is outdated, doesn’t clearly communicate who you are anymore, and doesn’t drive users to take action like contacting you or making a purchase. You need help. If you don’t have a full team of design, development, advertiser and digital marketing experts on staff, you need to outsource your marketing efforts. Finding the right agency is critical, but with all the companies out there offering advertising services, where do you begin? Since your time is valuable, taking a few moments to do some prep work before your search will help get you started on the right foot. First, ask yourself these questions:

What are my goals?

Understand that this goes beyond just what services you think you need. You may want a new design, but you’ll need to consider how this affects your messaging, the functionality of the site, and what actions you want users to take. A quality firm can help find solutions to your problems and give suggestions you may not have thought of. They will want to know what goals you have in mind for the brand/ company and what’s motivating you for this change?

Is my messaging in place?

Chances are, if your marketing strategy is outdated, your messaging is as well. You can probably pull a lot of information from creative, but you may also need to align it with your company’s new goals or positioning. You’ll want to have a good idea where you are with your messaging and content before engaging a firm. Getting content is typically the biggest cause for project delays.

What’s my budget?

Like buying a car, knowing your budget will save you a lot of time figuring out whom to work with on your new project. If you only have a budget for a used Honda, you wouldn’t want to waste your time going to the BMW dealership. The same principle applies to advertising and promotion. If you know your budget and can talk about it early in the process, you’ll both quickly determine if it’s a good fit or not.

What’s the timeframe?

If you’re like most companies, once you realize you need a new advertising, you probably needed it 6 months ago. You may be in a hurry, but patience will help you get the best results. if produce more unique results that can set you apart from the competition. No matter what vendor you choose to work with, keep in mind that if you delay in delivering your content or making decisions, your final delivery date will most likely be impacted.

Am I flexible on my budget or timeframe?

Sometimes you need to stick to your guns and get the site up ASAP. But if you’re not in a hurry and willing to have some wiggle room in your budget for additional items to enhance your advertising, you may get a better product and ROI. Flexibility in your budget and timeframe will enable the firm you work with to be more thoughtful and strategic in working on your project.

What type of firm? Simple service provider or strategic partner?

• You’re going to work with a company you’ve never done business with, looking to them to help update your company’s new presence. Trust is a huge factor before you make a decision, but you need to know what type of firm you want to work with.
• There are a lot of companies that will be a simple service provider; you need work done, they offer that service and do it, then move on. Simple solution providers may be less expensive, but they may not give you the advice and strategy your business needs. Working with this type of vendor may be a bit quicker and save you money, but you might not get the best results for your business.
• But there are also those firms that prefer a strong partnership and want a collaborative relationship, taking a more strategic approach while looking at your business goals at a high level to find the best solutions. This type of firm may take longer, but they will view their success by the growth of your business and the satisfaction of your users.

Once you’re able to answer these questions, you’re prepared to start your search. After you’ve found some vendors you might want to work with, look at their portfolios and be ready to ask some questions of them:

Can they tell you about their process?

A good firm will have a clear process they take their customers through. This may be different from firm to firm, but there should be a clear, organized system. Keep in mind that processes can also vary from customer to customer, because all projects are a bit different, but there should be a clear foundation that they start with.

How do they approach the creative and promotion?

There should be some baseline strategy to understand your business, your goals, and your audience before work begins. Some of the best advertising out there are rooted in a “content first” approach, where creative strategy dictates the design and placement of the advertising. Some firms do great design, but be sure to find out if they put any thought behind it besides making it look pretty.

How much does it cost?

You’ll find costs all over the board, so this goes back to understanding your budget and what you’re looking for from your vendor. Some firms have set costs for all their services and may be ideal for modest budgets while others offer custom website solutions that integrate design, digital marketing, and development to really enhance your online business efforts. These tend to be more expensive with varying prices depending on scope, but working with this type of firm will give you a unique advertising that will set you apart from your competition. Vendors that have creative adverting solutions may also give you a range rather than a fixed cost, since your needs may change as they do their strategy and analysis. Some may also recommend an approach to do a research/strategy/planning phase first in order to get a better idea of what the full project scope will look like when production begins and allow them to find better solutions for you.


Are you ready to start advertise your business? Get in touch with us via our Contact us!

Participate in Forums and Online Discussions

By participating in forums and online discussions you’ll meet potential clients, business partners, and network with like minded people. Your involvement can be a very effective strategy to drastically increase website traffic. All you will need to do is post relevant and meaningful content with a back link to your website. This will enable people who come across your posts to click on the link and be directed to your website.

Use Social Media to Reach Your Audience 

Social media is the ideal tool to create a proactive and professional presence while positioning your business for success. Social networks such as Facebook, Twitter, Google+, Tumbler, and LinkedIn are networks where your potential audience is frequenting. You can connect with them and gradually establish yourself as an expert by providing relevant resources, tips, and articles with links back to your website.

Market Articles in Relevant Directories and Sub Directories

This is one of the SEO methods that have been proven to work like a charm when it comes to increasing website traffic… that is, as long as it is done properly. When writing an article, you should select keywords that you want associated with your website and then write effective and high quality articles using the primary and secondary keywords. Make sure that you use keywords naturally and the article should be interesting to your readers.

Use SEO Responsibly

You shouldn’t try to outsmart Google by playing games with its system to gain more for it. Though that might work temporarily, you may not benefit from it in the long run. Just produce top-notch content that will attract your audience in order to increase search traffic for your website. Here are 5 quick tips for becoming SEO savvy:

• Write great content
• Moderate comments
• Add images or video
• Use social sharing
• Limit your links to 1 per 200-400 word

Share Slide Decks and Other Presentations

Posting informative articles to sites such as Scribd and Slideshare will help you to increase website traffic as well as brand awareness. By doing so, you will gain exposure to new markets and potential customers.
Now that you have 5 ways to increase your website traffic, which one will you implement today?

Ready to start promote your business by website? Get in touch with us via our Contact us!

Author: Sylvia Browder

 

 

 

Social media engagement is not just for the tech savvy consumer. Social media engagement has been adopted by the world’s most powerful politicians; it has been integrated into the lives of teenagers, revolutionary leaders and grandmas.
 
Below are reasons why social media engagement is defining element of the 21st century – and why it is critical for your success in business:


1. If you’re not online, you don’t exist.
Whether or not we care to participate, today’s methods of sharing and communicating rely on social networks (and increasingly, mobile devices). These networks have increase the frequency and volume in which we are able to formulate new relationships, discover information and speak to a widespread community. It has impacted the way individuals interact on social, emotional and psychological levels; it has impacted global politics and toppled regimes. In the midst of a major sociological and cultural shift, these modes of communication have changed the way we do business.

Business no longer exists without a social element. If you are not communicating online – informing existing customers and connections, educating, entertaining and converting new clients and partners, your business will be as memorable and reachable as that party you went to 15 years ago, made no new friends and took zero pictures. Your business connections today require constant visual, auditory and literary impressions of you who are, what you do, and the influence you are going to have on their lives. Otherwise, you are (at best) a cloudy memory from the past. 
 
 
2. Content is king.
This statement comes with a caveat. In order for content to have superior social business influence, it must be targeted, exist within the framework of a courageous and organized social strategy, be unique, educational and enjoyable. The (catchy) phrase is thus vague and simplistic, but what it means to convey is the idea that in today’s social media landscape, what you say, how you say it, and the way you choose to display it – all have an impact on your professional brand.

You get to decide how you want to present yourself, your ideas and your solutions; you have the freedom to be as inventive with your company ethos as your budget allows. It also means you have a responsibility to do so. Without producing informative and entertaining content, without explaining the evolving story of your company and its reasons for foundation – you target group of clients, partners and consumers will be influenced by those businesses that take the time and energy to communicate on a personal level. The onslaught of competing content flittering throughout the web requires your content make an impression.

“But social media is better for companies that have a large consumer base. It’s not for B2B.”

Not only is this argument outdated, it is false. Social media exists for many purposes, but the main one is to establish and build communication. As a business owner, manager and employee in B2B, this communication is not only an advantage – it is pivotal to establish trust with your target audience. B2B associates may not exhibit the same behavior within social media as the leisurely consumer, but business clients, partners and advisers are consumers, too. They seek innovation, knowledge, solutions and services on the web, like anyone else.
Talk to them with your stellar content.

3. Expertise is everything.
In order for people to choose you over your competitors, they must be convinced that you are the best at what you do. At the very least, they must believe that you offer something in a way that no one else does. This “something” can exist in the form of products, services, consultancy or ideas. (I digress, as this business development concept is elementary.) 
Yet, what many companies fail to see (or believe) is that they depend on social media to convey this expertise. Thought leaders stake their claim by producing content - regualrly and with intention. They then spread this content throughout communities where they have earned the community members' trust. Sure, they acquire media attention with traditional PR outlets, but they are also the creators of their own reputation with their reign in social media. 

As mentioned in Point 1, without an online presence, you fail to exist to your current and potential business market. Point 3 takes us deeper: without an online reputation, you will fail to earn the trust of your business consumer base.

Producing content that can be distributed online allows you the opportunity to share your past experience, your opinions on developing industry issues, to interact, discuss and debate with relevant communities. When you continually share your expertise, your target group (which, with the development of online networks, has become your audience) will begin to trust you; they will look to you for information and will turn to your business when in need of a solution.

All together now…
An online presence, the importance of content and the active effort to share and communicate expertise come together to explain not only why you should engage in social business, but why your company’s influence and profitability depend on this engagement. 


Ready to start promote your business by social media? Get in touch with us via our Contact us!


 Author : Erin Nelson (exploreB2B GmbH) Communication & Marketing Manager

Have you ever thought of hiring pros to take care of your website?

Lots of Small business owners are aware that creating website will give them poor results for SEO and customer impression. Therefore outsourcing website designing has been the main option for your creating a website.

What is the first step in creating a website?

With lots free Blog sites and pre-made website template almost anyone can create a website for free, however what does your poor designed website say about your business?
Before you create a website, you will need basic information such as:

·         Homepage
·         About us page
·         Contact page
·         Products and Service page and descriptions
·         Images
·         Logo and banners
·         Domain name
·         Color and theme

Your website design should also focus on your target audience, the layout and scheme preferences, it will give you a better idea on where to start. If you already have a website but need a touch up, you come up new ideas based on your established graphics and logo. Other times, if you are a newly start up small business, you need a whole new concept, brand, identity and Logo. Then you can start building your website.

See through the eyes of your target audience, One of the reasons why small business website owners do not achieve the level of success they aim for is that they forget to implement the right strategy for their website design. Lots of small to large businesses have large budget for their market research, spending hundreds of dollars understanding their potentials client’s buying behavior, without getting into a deep understanding on their own brand and design.

When you are looking at your potential clients points of view, if you should visit your own website as a client, would you be attracted to your own web design, is it easy for you to navigate and browse for your desired item or service? Could your website be easily shared to Social media or can you contact the owner easily from the website with call to action button or map direction to your local store? Too many texts less visual 

Remember image impress more than words, like you meet a person for the first time your first impression is how they look, how they dress and how they carry themselves in public. Creating a website design that is rich both in text and image, will definitely create more attention in the eyes of your visitors. If you have noticed most websites let the first sentence appear with an image to illustrate the text and at the end of the unfinished sentence there is a “read more” button.

Ready to start promote your business by website? Get in touch with us via our Contact us!

Facebook Ads vs Promoted Posts: A Side-by-Side Comparison

FB is blowing it ? This is the first step.. The Mavs are considering moving to Tumblr or to new Myspace as primary site twitter.com/mcuban/status/…
— Mark Cuban (@mcuban) October 27, 2012

Promoted Posts

The promoted posts will occupy up to a third of the news feed making them very visible. Take a look at the advantages and disadvantages of Promoted Posts:

You have a Brand and want to Show the world? But in a very short time or at a distance. ArtX Pro’s 360 Degree services with sole objective gives you all advertising services, Visionary organizations understand that a true 360 degree view of the customer gives a relevant knowledge with easily accessible and actionable.

PROMOTIONAL SERVICES:

• Brand Strategies
• Brand Activity
• Brand Identity
• Marketing Strategies
• Media Planning
• Digital Branding
• Commercial Video
• Web Services
• Flash Mob
• Event Management
• Others

A New Year Brings With It New Opportunities.
It Is the Time to make build-up business
As You Open a New Chapter of Your future.
Have a successful Year ahead to spend.

Digital marketing can be one of the more challenging sectors of the marketing world. It seems that as soon as one initiative is implemented, something new comes along, and you’re always trying to keep up with the herd. That’s why it’s important to stay ahead of the trends, and here are just a few of the innovations in digital marketing that you should keep an eye out for.












Personalization
Whether you’re a big blue chip company, or a small local firm, every client wants to be made to feel special. That’s why it’s important to ensure their experience is personalised, and digital marketers have been striving to do just that. This means that when customers login, they are shown the content that will interest them, that their favourite things are given priority on the page, increasing the time they spend on your site and therefore giving you a higher chance of a sale.

Social media campaigns
Although companies using social media is nothing new, they are certainly becoming more creative with their campaigns, and many have achieved substantial buzz by using nothing more than a clever hashtag. Whether it’s the launch of a new show, product, or idea, giving people things to vote on and tweet about is an easy way to get people curious, and perhaps even get your name trending. The best social media campaigns mix traditional with new media, allowing people to discuss what they’ve seen on their televisions, sharing the experience with others which can generate excitement. Check out sites such as Google Sandbox for information about successful campaigns and inspiration for launching your own.

Cross-channel experiences
Having all your platforms work in harmony is not only key for a user-friendly experience, but makes it easier to control and analyse how people are using them. The internet is no longer for laptops and PCs, and you need to ensure your user experience is compatible with:

• Mobile phones
• Tablets
• Game console browsers
• Handheld devices

Ensuring that there is synchronisation between all these platforms, and that they work with a single login, means it’s more likely that clients will enjoy your site from multiple devices. With many clients checking products online before they go to a physical store, this is essential for capturing clients who are on the move.

Stronger content
Companies are now realising the value of good, tailored content for their site, not only to drive traffic, but to keep clients on the page and hopefully inspire them to share it. The more interesting and creative the content, the higher the chance of social engagement, a great way to generate interest in your site.

Web design that works
In simpler times, web designers only needed to create sites that would be navigated by mouse. However, the past couple of years has seen a massive rise in the number of tablet computers being sold, and this means a lot more users with touchscreens. Therefore, when it comes to designing a site, it’s important to consider how it’ll be navigated by these new users, and how well the various features are going to work. For example, Flash isn’t available with certain tablets, and it can be difficult to scroll through pages on others. You may wish to choose a simpler design to accommodate these users, or re-direct them to a touch friendly version of your site. This ensures you don’t lose clients just because of frustrating website features.

Digital marketing is a fast-paced industry, and that’s why it’s important to always stay ahead. No matter what industry you work in, there are always unique and exciting ways to stay ahead of the crowd and make your business stand out in a difficult economy.

Ref: http://www.creativeguerrillamarketing.com/advertising/latest-trends-in-digital-marketing/

Every brand has an Insight Future story to show the world. Here; we the ArtX Pro’s “2014 Pro” is a Bridge between brands and consumers. Through an impressive research and strategy on your product, we connecting the line between product and service, functional and emotional, physical and digital, for heightening the new look of your future. So what are you waiting for, just believe on yourself and get us On-board.


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• 2014 Pro, advertise you from Digital, Media & Creatively.

There are generally three reasons to use video: consistency, cost-effectiveness and increased productivity.

1. Consistency

No two people will deliver the same message the same way. You can work off the same notes or the same presentation, but the detail or time you devote to a subject varies.

A video allows the company to have complete control of the message. It is always delivered with the same enthusiasm, the same information every time. Employees in turn get more value out of the information delivered.

 2. Cost-effective

A well-written and well-produced video can be cost-effective and provide immeasurable benefits to a company. It can eliminate the need for company trainers to pay for travel. And with digital technology, corporate videos can be created for a fraction of the price with more creative effects -- compared to even five years ago.

3. Increased Productivity

A video that conveys corporate messaging, healthcare benefits or emergency procedures can increase productivity in the long run. A video can cut down the time employees devote to preparing for and delivering a presentation. And a video can reduce employees' errors in their new benefits paperwork, thanks to the film's thoroughness.

If your company doesn’t have a online corporate video, contact ArtX Pro today!

Videos take on many different faces that mesh with the needs of the organization. A company with multiple locations or a large, traveling sales force could use video to reach every employee. A large bank's corporate headquarters, for example, can send a video to a bank manager to share with the staff at their branch; or headquarters can post it online where an employee can log in to hear it or it can enhance online training.

Videos are applicable for a wide range of needs, including the following:

• Communication in multiple languages
• Repeat performances
• Introduction or review of company policies
• Safety rules and regulations
• On-going training
• Annual report
• Motivational presentations

Watching online video has become a mainstream activity. It’s become the marketing tool for many businesses. If your business does not have an online corporate video yet, you are already losing business due to your lack of presence on the web, which is one of the most powerful and influential places today.

Here are the latest stats about online corporate video:

• Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
• 92 percent of mobile video viewers share videos with others. (Invodo)
• Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)

Stats from COMSCORE:                                                                                

• 96% of online shoppers watch online video.
• 187 million people in the US alone watched 48 billion online content videos in July 2013.
• Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
• In June this year, the total number of videos viewed reached a staggering 44 billion, which is a 7 % increase from one month prior.

Stats from Diode Digital:

• Video promotion is 6 times more effective than print and direct mail.
• Before reading any text on a website, 60% of visitors watched a video.
• 60% of people share their experience through “share this video”.

Stats from EMARKETER: 
Online video is the fastest growing ad format, up from last year with nearly 55% in growth.


Stats from Internet Retailer:

• 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
• Visitors who view product videos are 85% more likely to buy than visitors who do not.
• Shoppers who view video are nearly 2x more likely to purchase.

If your company doesn’t have a online corporate video, contact ArtX Pro today!