Showing posts with label email marketing. Show all posts
Showing posts with label email marketing. Show all posts
Email Marketing
How to Push Send and Grow Your Business
Email Marketing strikes many as old-fashioned. More
fashionable venues like social media and mobile marketing get all the
attention, and some people will even try to tell you that email
marketing is dead.
Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media.
Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media.
Why?
Because it moves the conversation about your business to a more personal environment — the in-box.
Email provides you the most direct line of communication for
conversion to sales … which is why the most savvy online marketers have
no intention of giving it up any time soon.
It’s also amazingly cost-effective. With an ROI of around 4,300%
(according to the Direct Marketing Association), email practically pays
for itself … and saves a tree or two. It’s what you use when you want to
move from “conversation to commerce.”
What makes email content work?
All of us are far too familiar with email newsletters that waste our
time, pitches that annoy us, and downright spam. Those don’t work.
What works is a value exchange — your valuable information for your
prospect’s valued time. Your subscribers need to know they can trust you
… that you’re not a soulless self-promoting spam-bot.
Good email content deepens your relationship with your audience
through effective subject line writing (getting your messages opened),
your distinctive voice (getting those messages read), and delivering
quality, niche specific content your prospect needs and shares with
others (inspiring referrals and word-of-mouth).
Are you Ready to start for Email marketing? Get in touch with us via our Contacts.
About the Author: Brian Clark is founder of Copyblogger.
9 Email Marketing Ideas For Your Business
Emails are one of the most effective marketing tactics out there. If opened, an email potentially places a pebble in your reader’s shoe: you give them something to think about and to think about later. The trouble, then, is figuring out which emails work and which don’t. Luckily, we have some good advice to share. Here are nine types of effective email marketing ideas.
Ready to start your project? Get in touch with us via our Contact us!
SOURCE: http://bit.ly/1uNryaDhttp://www.kelseyads.com/9-emails-business-sending-infographic/
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