Showing posts with label Social network. Show all posts
Showing posts with label Social network. Show all posts

2015 offer | Free Social media marketing

2015 offer | Free a month | Social media marketing


Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes. Social Media is a platform for you to interact with your consumers and discuss & share. Social media marketing, in addition to low cost outcome, it also has several benefits, including:

Increase products and brand awareness
Increase web traffic
Improve SEO (Search Engine Optimization)
Increase customer loyalty
Increase success of new product launches.
Get in touch with us via our Contact us!

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Social Media and Search Engine Optimization

Social Media ContentConsumers are researching products and services online, relying on recommendations from their friends on social networks, and checking reviews of products and services before making a purchase.
-78% of consumers search online before buying a product and 66% of these people purchase on the internet (Hubspot)
Build Relationships through Online Marketing
People do business with people they like, know and trust.  Through content and Online Marketing, you can improve relationships, build trust and increase sales with lifelong customers.  True relationship marketing is when you focus on helping people, providing the information they are looking for, providing answers to their questions, and providing awesome customer service.  When you do all of this, sales and business occur naturally.
We will help you provide the relevant and imperative information on your website and blog that current and potential customers are looking for.   By providing answers to their questions, solving their problems and fulfilling their needs through content and Online Marketing, customers will look to you for the information, products, and services they need.
Social Media
By sharing your content and information from your website and blog to your social networks and email subscribers, you will continually expand your reach.  Your customers and followers will start to recommend your products and services to others in their networks too.  You can use your content to connect and engage with your followers on social media networks.
Search Engine Optimization
People use search engines and social media to find content.  Search Engines now rank websites based on new, relevant and fresh content that is published, consumed and shared.   With the use of keywords and phrases in your content, on and off page SEO, and other Search Engine Optimization best practices, your content will begin to rank higher and higher based on the goals set in your marketing plan.
-Content Creation is cited to be the most effective SEO tactic – MarketingSherpa’s 2011 SEM Benchmark Report
Online Marketing ConversationMeasurable Results through Online Marketing
We understand that the overall goal of online marketing is to build relationships with customers, enhance brand awareness, grow followers and subscribers, drive traffic, generate qualified leads, complete sales and increase your return on INVESTMENT.  We also understand that most small businesses do not have the time, resources, expertise or staff to implement and maintain an excellent Online Marketing plan.  You can achieve all of these goals through an Online Marketing Plan put in place through your website and social networks with the help of Redwood Valley Technical Solution’s Online Marketing Consultants.
Strategic Online Marketing Plan
Together we will create an Online Marketing Plan just for your business to:
  • set measurable goals that include clear objectives and strategies
  • use keyword research and analysis to create relevant and imperative content
  • share your information via social networks and email blasts
  • track and measure results
  • monitor your brand and reputation
  • provide reports with emphasis on goals set forth in the marketing plan
Online Marketing Packages are available to fit your business needs and are fully customizable as well!
We will become a part of your team and provide the time, resources and expertise in Online Marketing to make your business succeed.
We know every business has a different marketing budget, we would love to discuss a plan that fits your needs! 
Contact Us  for pricing information and to implement Your Online Marketing Plan Today.  Complete the form below and we will get in touch with you!
We also offer Social Media Marketing Plans to help you connect and grow your social networks and engagement, Click here for details!
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Why Social Media Marketing?

 

 

What is social media marketing?

Social media marketing is the process of gaining traffic or attention through social media sites. To some entrepreneurs social media is the next big thing! It is powerful if used correctly and must be taken advantage of for marketing social media platforms, which are new channels for your brand’s voice and content.

How does social media marketing work?

You can use social media to help reach several business objectives, but the best social media strategies are those that focus on a more narrow rationale for social. What do you want to use social media for? Awareness? Sales? Loyalty?

For social media to be successful, one needs to take into consideration key measures. Are you going to measure ROI? Who will you be interacting with? Who is the target market? What are their demographics? What are you about? Prove that you are more than just a product or a service; you deliver an experience when people engage with your brand. Lastly a content or a channel plan needs to come into action and be distinct.

How will social media marketing benefit a brand?

Your brand will be easier to access for new clients, it will also become more familiar and recognizable to existing clients, thus, brand loyalty will improve. A study published by Convince and Convert found that 53% of Americans who follow brands on social media are more loyal to that brand.

Social media is cost effective. Even the paid advertising through twitter and Facebook are relatively cheap depending whether you set budgets or not.
Every social media platform you exist on is another path leading back to your site. The quality of your content will determine the interest generated. More traffic creates more leads, resulting in more opportunities.

Every post made on a social media platform is an opportunity for clients to convert. Each post creates a chance for someone to react, every reaction may lead to a site visit, which could eventually lead to a conversation. This means conversation rates will become higher. Interacting in social media channels humanizes brands and this is important because people like doing work with other people not companies.

Interacting with your clients on a regular basis shows good faith. When people want to brag or compliment a company they turn to social media. Though this also applies for when they want to complain about a company, so it works both ways this depends on you. The more people that are talking about you on social media, the more valuable and credible your brand will seem to prospective clients. Every customer interaction online is a chance to demonstrate the level of customer service you provide. If a customer complains, you can apologize publicly, if a customer compliments your company you can thank and recommend more products. Personal experiences let them know you care.

With social media, you are able to gain valuable information regarding your target market and what they’re interested in. You will be able to monitor user comments to see what they think of your business, this will help to improve you marketing to them and will result in an increase of sales and new clients.

In all I am able to say that social media has become a platform that has increased communication for companies and creates strong brand awareness, which improves customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns and I would highly recommend becoming part of this movement.



Ready to start promote your business by Social Media? Get in touch with us via our Contact us!
 

About Author:
Veronique is a young strategy driven Account Manager with a Graphic Design degree as well as an Honours in Brand Leadership.  
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Small Businesses NEED to be using Social Media | 3 Reasons


Social media platforms allow us to connect quickly with people and brands. We are forming relationships faster than ever before, with people and brands alike. Additionally, many studies are emerging to show that social media interactions have a direct impact on consumer-buying choices, which is transforming the retail market, advertising and global business overall.

As a small business owner, breaking into social media can be a scary and daunting task. Resources are often limited, but in this day and age…

Can your small business really afford not to be using social media?

Here are 3 reasons YOUR small business NEEDS to be using social media 

1. Consumers are all about instant gratification. 

People are used to instant results. Ever heard of Google? You need to be on it. Your business needs to be able to be googled in order to be taken seriously. Consumers want to know who you are. No one drives around or opens a phone book looking for businesses anymore, they enter their request into a search engine and if you don't show up, you've lost that sale. 

2. You Can Offer Better Customer Service. 

If you are looking for a way to field customer comments, concerns, and questions, then you are going to find social media to be extremely beneficial. Customers using one of the common platforms like Facebook or Twitter can easily communicate directly with you, and you can quickly answer them in a public format that lets other customers see your responsiveness. 

3. It Gives You a Professional Appearance.

If used correctly, social media can boost your search rankings, allow you to provide better customer service, build an effective online personality, connect with new business partners, build connections, and validate your professional standing all while providing your consumers with the value they want

In final thoughts, "While many businesses big and small are trying to justify the costs and time investment of social media marketing, an important benefit often gets overlooked: Big Wins. For example if someone from Linkedin connects you with a significant government contract, then that would certainly qualify as a big win. If a major media outlet finds you on Twitter and interviews you for a national article, then that is also a big win - one that you can't measure based on revenues directly generated." 

Ready to start promote your business by website? Get in touch with us via our Contact us!

Author: Forbes
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3 Reasons Why Your Business Must Be Social


Social media engagement is not just for the tech savvy consumer. Social media engagement has been adopted by the world’s most powerful politicians; it has been integrated into the lives of teenagers, revolutionary leaders and grandmas.
 
Below are reasons why social media engagement is defining element of the 21st century – and why it is critical for your success in business:


1. If you’re not online, you don’t exist.
Whether or not we care to participate, today’s methods of sharing and communicating rely on social networks (and increasingly, mobile devices). These networks have increase the frequency and volume in which we are able to formulate new relationships, discover information and speak to a widespread community. It has impacted the way individuals interact on social, emotional and psychological levels; it has impacted global politics and toppled regimes. In the midst of a major sociological and cultural shift, these modes of communication have changed the way we do business.

Business no longer exists without a social element. If you are not communicating online – informing existing customers and connections, educating, entertaining and converting new clients and partners, your business will be as memorable and reachable as that party you went to 15 years ago, made no new friends and took zero pictures. Your business connections today require constant visual, auditory and literary impressions of you who are, what you do, and the influence you are going to have on their lives. Otherwise, you are (at best) a cloudy memory from the past. 
 
 
2. Content is king.
This statement comes with a caveat. In order for content to have superior social business influence, it must be targeted, exist within the framework of a courageous and organized social strategy, be unique, educational and enjoyable. The (catchy) phrase is thus vague and simplistic, but what it means to convey is the idea that in today’s social media landscape, what you say, how you say it, and the way you choose to display it – all have an impact on your professional brand.

You get to decide how you want to present yourself, your ideas and your solutions; you have the freedom to be as inventive with your company ethos as your budget allows. It also means you have a responsibility to do so. Without producing informative and entertaining content, without explaining the evolving story of your company and its reasons for foundation – you target group of clients, partners and consumers will be influenced by those businesses that take the time and energy to communicate on a personal level. The onslaught of competing content flittering throughout the web requires your content make an impression.
“But social media is better for companies that have a large consumer base. It’s not for B2B.”
Not only is this argument outdated, it is false. Social media exists for many purposes, but the main one is to establish and build communication. As a business owner, manager and employee in B2B, this communication is not only an advantage – it is pivotal to establish trust with your target audience. B2B associates may not exhibit the same behavior within social media as the leisurely consumer, but business clients, partners and advisers are consumers, too. They seek innovation, knowledge, solutions and services on the web, like anyone else.
Talk to them with your stellar content.

3. Expertise is everything.
In order for people to choose you over your competitors, they must be convinced that you are the best at what you do. At the very least, they must believe that you offer something in a way that no one else does. This “something” can exist in the form of products, services, consultancy or ideas. (I digress, as this business development concept is elementary.) 
Yet, what many companies fail to see (or believe) is that they depend on social media to convey this expertise. Thought leaders stake their claim by producing content - regualrly and with intention. They then spread this content throughout communities where they have earned the community members' trust. Sure, they acquire media attention with traditional PR outlets, but they are also the creators of their own reputation with their reign in social media. 

As mentioned in Point 1, without an online presence, you fail to exist to your current and potential business market. Point 3 takes us deeper: without an online reputation, you will fail to earn the trust of your business consumer base.

Producing content that can be distributed online allows you the opportunity to share your past experience, your opinions on developing industry issues, to interact, discuss and debate with relevant communities. When you continually share your expertise, your target group (which, with the development of online networks, has become your audience) will begin to trust you; they will look to you for information and will turn to your business when in need of a solution.

All together now…
An online presence, the importance of content and the active effort to share and communicate expertise come together to explain not only why you should engage in social business, but why your company’s influence and profitability depend on this engagement. 


Ready to start promote your business by social media? Get in touch with us via our Contact us!


 Author : Erin Nelson (exploreB2B GmbH) Communication & Marketing Manager



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Small business tips to promote your site by Web Design

Have you ever thought of hiring pros to take care of your website?

Lots of Small business owners are aware that creating website will give them poor results for SEO and customer impression. Therefore outsourcing website designing has been the main option for your creating a website.


What is the first step in creating a website?

With lots free Blog sites and pre-made website template almost anyone can create a website for free, however what does your poor designed website say about your business?
Before you create a website, you will need basic information such as:

·         Homepage
·         About us page
·         Contact page
·         Products and Service page and descriptions
·         Images
·         Logo and banners
·         Domain name
·         Color and theme

Your website design should also focus on your target audience, the layout and scheme preferences, it will give you a better idea on where to start. If you already have a website but need a touch up, you come up new ideas based on your established graphics and logo. Other times, if you are a newly start up small business, you need a whole new concept, brand, identity and Logo. Then you can start building your website.

See through the eyes of your target audience, One of the reasons why small business website owners do not achieve the level of success they aim for is that they forget to implement the right strategy for their website design. Lots of small to large businesses have large budget for their market research, spending hundreds of dollars understanding their potentials client’s buying behavior, without getting into a deep understanding on their own brand and design.

When you are looking at your potential clients points of view, if you should visit your own website as a client, would you be attracted to your own web design, is it easy for you to navigate and browse for your desired item or service? Could your website be easily shared to Social media or can you contact the owner easily from the website with call to action button or map direction to your local store? Too many texts less visual 

Remember image impress more than words, like you meet a person for the first time your first impression is how they look, how they dress and how they carry themselves in public. Creating a website design that is rich both in text and image, will definitely create more attention in the eyes of your visitors. If you have noticed most websites let the first sentence appear with an image to illustrate the text and at the end of the unfinished sentence there is a “read more” button.

Ready to start promote your business by website? Get in touch with us via our Contact us!


Author: Business Owner Roderick Hunnicutt Socratic SBC | Small Business Consulting
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Facebook Ads vs Promoted Posts

Facebook Ads vs Promoted Posts: A Side-by-Side Comparison

Facebook Ads vs Promoted Posts: A Side-by-Side Comparison

Targeting your audience on Facebook is not only painful, but confusing – especially if you want to go down the ‘organic’ path.

Hey, I can’t blame them, as any business with interested parties and dollar driven investors want return on their profits. So whilst I don’t agree, I can understand why Facebook has made it difficult for business owners to connect with their followers unless you show them the money.

Understandably, several individuals are unhappy with this new paid approach, including Dallas Mavericks owner, Mark Cuban, who was extremely vocal when presented with a price tag of $3,500 in order to promote a message from the Dallas Mavericks Facebook Page to their followers.


But with over 1 billion users, Facebook’s juggernaut position (which is essentially a monopoly) allows them to impose these monetary protocols, so for now, we’re stuck with playing by their rules.

So there are two key methods of advertising your business on Facebook: the standard Facebook ads and the more recent introduction of Promoted Posts. So let’s observe the two options and determine which will suit your business.


Facebook Advertising

This is easily the number one method Facebook relies on to generate the bulk of its revenue. They allow you to place paid ads which are then displayed to your targeted audiences.
When you establish an advert, you can narrow down your audience by using demographic factors such as age, sex, location etc. But that’s not all, you can even go down to specific interests such as whether you want them to like ‘cooking’ ‘gardening’ which Facebook then uses to estimate the size of your target audience.  The number of individuals to whom the ad is actually served depends on your budget and there is no guarantee that anyone will click on your ads.

Facebook Ads 
 
Like Google, Facebook allows you to set a budget so you don’t blow a couple of hundred or thousand within the first few days. Your budget can be as low or high as you want and Facebook also commits to helping you achieve your advertising goals by displaying your ads to the most relevant audience.


So let’s summarise the Pros and Cons of advertising:
Facebook Ads pros and cons

As you can tell, the advantages clearly outweigh the disadvantages, however, you should still be mindful of a couple of factors. Given the cost effectiveness of establishing Facebook ads, the platform is infiltrated with a number of ads and as a result – some come across as spam. Secondly, ads are a distraction and some of the savvy web users have discovered a few methods to block these ads.

Despite these minor issues so to speak, Facebook ads are definitely an effective medium for advertising especially since the cost per click is significantly lower than what you would pay with Google Adwords, plus it’s a great way to generate ‘likes for your business.
What if you already have enough likes? Well, let’s turn our attention to Promoted Posts then…

Promoted Posts

Think of Promoted Posts as something which is in between a standard post and an advertisement. The concept is straight forward, you select the post you want to promote, and just click on the ‘promote’ button next to the ‘comment’ and ‘share’ buttons.

The promoted posts will occupy up to a third of the news feed making them very visible. Take a look at the advantages and disadvantages of Promoted Posts:

Facebook Promoted Posts pros and cons 
 
As you can see the advantages overshadow the disadvantages making this a good method for getting your message out there. The lone caveat I will add is that you require a following / likes to see any real benefit from this method.

Comparison between Facebook ads and Promoted Posts

So now that we’ve analysed the two methods of advertising, which one is better for your business? Well, that will depend on the situation. So here is the overall summary between the two:

Comparing Facebook Ads and Promoted Posts 
 
Although both options have their advantages and work equally well, it all comes down to the environment and what you’re trying to do. If you have minimal likes, start off with Facebook ads to develop likes and get targeted followers. Once you’ve got a fan base going, start to use your Promoted Posts to show off your events, promotional offers, news and given you have targeted followers, these readers will be inclined to read the post and even share it across their network.

So, what’s your favourite method of advertising on Facebook – Ads or Promoted Posts? Have you tried either of these methods? I’m keen to hear your success stories or feedback on how one method works better than the other.

 Are you Ready to start for facebook marketing? Get in touch with us via our Contacts.

Source: http://socialmouths.com/blog/2013/05/14/facebook-ads-vs-promoted-posts/

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Digital Marketing

Digital marketing can be one of the more challenging sectors of the marketing world. It seems that as soon as one initiative is implemented, something new comes along, and you’re always trying to keep up with the herd. That’s why it’s important to stay ahead of the trends, and here are just a few of the innovations in digital marketing that you should keep an eye out for.












Personalization
Whether you’re a big blue chip company, or a small local firm, every client wants to be made to feel special. That’s why it’s important to ensure their experience is personalised, and digital marketers have been striving to do just that. This means that when customers login, they are shown the content that will interest them, that their favourite things are given priority on the page, increasing the time they spend on your site and therefore giving you a higher chance of a sale.

Social media campaigns
Although companies using social media is nothing new, they are certainly becoming more creative with their campaigns, and many have achieved substantial buzz by using nothing more than a clever hashtag. Whether it’s the launch of a new show, product, or idea, giving people things to vote on and tweet about is an easy way to get people curious, and perhaps even get your name trending. The best social media campaigns mix traditional with new media, allowing people to discuss what they’ve seen on their televisions, sharing the experience with others which can generate excitement. Check out sites such as Google Sandbox for information about successful campaigns and inspiration for launching your own.

Cross-channel experiences
Having all your platforms work in harmony is not only key for a user-friendly experience, but makes it easier to control and analyse how people are using them. The internet is no longer for laptops and PCs, and you need to ensure your user experience is compatible with:


  • Mobile phones
  • Tablets
  • Game console browsers
  • Handheld devices


Ensuring that there is synchronisation between all these platforms, and that they work with a single login, means it’s more likely that clients will enjoy your site from multiple devices. With many clients checking products online before they go to a physical store, this is essential for capturing clients who are on the move.

Stronger content
Companies are now realising the value of good, tailored content for their site, not only to drive traffic, but to keep clients on the page and hopefully inspire them to share it. The more interesting and creative the content, the higher the chance of social engagement, a great way to generate interest in your site.

Web design that works
In simpler times, web designers only needed to create sites that would be navigated by mouse. However, the past couple of years has seen a massive rise in the number of tablet computers being sold, and this means a lot more users with touchscreens. Therefore, when it comes to designing a site, it’s important to consider how it’ll be navigated by these new users, and how well the various features are going to work. For example, Flash isn’t available with certain tablets, and it can be difficult to scroll through pages on others. You may wish to choose a simpler design to accommodate these users, or re-direct them to a touch friendly version of your site. This ensures you don’t lose clients just because of frustrating website features.

Digital marketing is a fast-paced industry, and that’s why it’s important to always stay ahead. No matter what industry you work in, there are always unique and exciting ways to stay ahead of the crowd and make your business stand out in a difficult economy.

Ref: http://www.creativeguerrillamarketing.com/advertising/latest-trends-in-digital-marketing/
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Google Surveys The Life Of The Connected Pakistani Consumer

Pakistani users are shifting their Internet into a new gear in 2014, which will be the year mobile Internet overtakes desktop Internet, according to a new survey sponsored by Google.

While desktop is dominant with 91 percent owning a PC at home, 45 percent also own a smartphone or tablet. 18 percent cite the latter as their primary device. Mobile devices are gaining momentum: 86 percent use PCs to access the Internet daily, 77 percent use smartphones, 73 percent use feature phones and 59 percent use tablets daily.


This trend follows a decline in the prices of smartphones and tablets, and anticipated launch of 3G services. Internet-capable feature phones are expected to continue to play an important role, too. An additional factor is the unreliability of the electricity supply which is also helping to promote the usage of tablets and smartphones in Pakistan.

“We think 2014 is the year mobile Internet overtakes desktop Internet in Pakistan. Consumers are really starting to embrace smartphones and tablets,” said Tania Aidrus, Manager for Asian Growth Markets, Google Asia Pacific.


These findings come from a survey of over 1,000 Pakistanis by research firm IDC on behalf of Google. The “Pakistan Digital Consumer Study” conducted earlier this quarter took a look at the life of the connected Pakistani consumer.

Pakistani digital consumers are engaging more with the Internet than ever before: of those surveyed, 70 percent spend time daily on the Internet while 60 percent say it is also where they liked to spend most of their personal time. Watching TV (41 percent) and reading the newspaper (24 percent) combined ranked lower than the Internet.

The study revealed that home is the preferred location for Internet access — even for mobile-only users, who prefer to use their home wi-fi connection. The average hours spent on the Internet are 2.25 hours a day on weekdays and 3 hours a day on weekends.

The top three activities in Pakistan both on desktop and mobile Internet are: social media, email and general search. Interestingly, digital Pakistanis like to learn on their smartphones with educational content coming in fourth. Also popular on smartphones are online banking, researching financial services and investment, and bill payments — pointing to a near future where digitally literate Pakistanis make the Web work for them.


The main challenge of Internet proliferation in Pakistan are the quality and reliability of connectivity — including poor speed or bandwidth availability, perceived value-for-money, customer service quality, limited choice of plans and frequency of service interruptions. The unreliability of the power supply is also a factor.

With digital Pakistanis living more of their lives online, the main opportunities are related to the economic contribution of the Internet, especially for small-medium businesses, as well as nutritious and local Internet content: education, research, financial services.

There are over 2 billion Internet users today. Throughout the 2000s, the Internet has been defined by developed countries, but it is now being defined by massive, developing countries like Pakistan.

“Emerging markets are starting from mobile, so if we lower Internet access barriers to consumers, businesses and communities, then we can expect growth far more rapid than what we’re already seeing,” said Aidrus.

As other markets have demonstrated, growth on the Internet encourages growth across the economy. More businesses online means more information for people and incentives to create better networks and content that better reflect local culture and needs. That will make the Internet more valuable and the economy stronger for Pakistan.

The Pakistan Digital Consumer Study identifies several significant trends among Pakistani Internet users toward capturing the full potential of the Internet in Pakistan.

1- Pakistani users are putting their Internet into a new gear. 2014 is the year mobile Internet overtakes desktop Internet. Everyone needs to relearn what they think they know about the Internet.

  • Falling prices of smartphones and the launch of 3G. Internet-capable feature phones continue to play an important role too.
  • Android has an important role to play.
  • Unreliability of the country’s electricity supply pushing the usage of tablets and smartphones.

2- Pakistani users are using the Internet for education, financial services and research. This points to a future trend of Pakistan making the web work for them.
  • The top three activities on the desktop Internet are social media, email, search.
  • Education content use is higher on smartphones than on desktop.
  • Online banking, bill payments and investing also figure highly on mobile Internet.

3- Pakistani digital consumers are consuming more Internet content than broadcast and print.
  • Average hours spent on the Internet: weekday – 2.25; weekend – 3.
  • Home is the preferred location for Internet access — even for mobile-only users.


The report highlights the following challenges in the way of realising the full potential of the Internet in Pakistan. 

  • The main challenge is quality and reliability of Internet connectivity both in terms of Internet Service Provider coverage and utility reliability.
  • The secondary challenge is more equal gender involvement in Internet usage.
The report points to the following opportunities for Pakistan to make the Internet work better for Pakistanis: 

Economic impact of the Internet, esp. for SMBs. 
If Internet access barriers are lowered to consumers, businesses and communities, then we can expect growth to be far more rapid than what we are already seeing. Growth on the Internet encourages more growth. More businesses online means more information for people. More people online means incentives to create better networks. 

Nutritious use of Internet content: education, research, financial services. 
If Pakistan gets this right, the growth of the Internet will be more sustainable and more balanced, but even faster. It will be based on the growth of lots of small businesses, rather than a few conglomerates. It will be built by and for the people in emerging markets, and therefore be more useful to them. It will better reflect local culture. It will better reflect local needs. That will make the Internet more valuable and the economy stronger. The demand is there, the only problem is with schools, universities and banks who don’t believe it’s there.

Ref: http://www.mediapoondi.com/2013/12/03/study-google-surveys-the-life-of-the-connected-pakistani-consumer/

Ready to start your project? Get in touch with us via our Contact us!
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