Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts
Explainer Animations Make Great Advertising | 5 Reason
Explainer animations are making waves in the world of advertising.
Businesses are increasingly using explainer animations to advertise
their products and services, and here are our five reasons why:
1. Explainer Animations are Web Savvy
A quick search on any major online video platform (e.g., YouTube,
Vimeo, Daily Motion, etc.) will give you an idea of how popular and in-demand
explainer animations are.
Extensive research conducted in recent years indicates that more
and more Internet users spend a significant amount of their time online
watching videos. These could be for entertainment, education, business
interests, general knowledge or interviews.
Let’s take a look at
some recent figures:
- In 2012, video was the fastest growing format of advertising.
- 90 percent of users say that seeing a video about a product is helpful in the decision process.
- 65 percent of executives visit the marketer’s website after viewing a video.
You may ask: Why is this so?
Well, videos can more easily explain concepts in a lively and
vibrant manner than reams of copious text.
For this reason, explainer animations can have a significant effect
on conversion rates. According to comScore, 45.4 percent of users viewed at least one video
online per month, and the average user spends at least 16 minutes per month
watching advertisements online.
2. Explainer Animations Engage
Imagine you come across a shop, and you like what is displayed in
the windows. You walk in, look around and find items that catch your eye, but
you don’t see anybody in the shop to assist you. What would you do then? Would
you wait around, or would you walk out?
An explainer video can sit on the landing page of your website and
be that virtual shop assistant to guide visitors around the website, informing
them what they can expect to find.
Research conducted by eMarketer suggests that around 65 percent of
U.S. marketers plan to increase their mobile advertising budget to incorporate
video marketing strategies. This is probably to incorporate explainer videos
that enhance online customer service.
3. Explainer Animations Work Hard
Technology is a boon for us mere mortals in that it can continue to
work hard when we need to recharge ourselves.
So, while we are catching some shut-eye time, explainer animations
— when positioned online — can continue to advertise your products and services
to audiences the world over. We like to call them our “silent sellers” for this
reason.
Is it any surprise, then, that (according to Outbrain) 80 percent
of online marketers use video as their tool?
4. Explainer Animations are Easy to Understand
A good explainer animation will have a clear and comprehensible
script so that it engages, informs, educates and entertains your audience. It’s
all about giving something of value to your audience so they feel valued, and
in return, they trust your business more.
A good script would be suitably worded with the appropriate pitch
and intonations to create the relevant feel for the audience.
If the language and words used in a video ticks all these boxes
then, yes, we can possibly believe it when the Online Publishers Association
states that 46 percent of viewers take an action after watching an online video
advertisement.
5. Explainer Animations are Popular!
According to a study conducted by the Online Publishers
Association, 80 percent of Internet users can recall an online video
advertisement that they have seen in the past month, while 75 percent of online
video viewers have interacted with online video advertisements.
Most of these videos are made using explainer animations, which can
cut the boredom and tedium right out. They can encourage, inspire and impress
with the way they mesh creative technology into advertising strategies, thus,
making them lively, vibrant and immensely popular.
So, if 32.3 percent of videos are being exposed to the average
Internet user (another comScore statistic), then your video should be a part of
this figure. Using an explainer animation could get you there.
Ready to start promote your business by Explainer Video Animation? Get in touch with us via our Contact us!
Author by: Dr. Manroop Takhar is the Managing Director of Qudos Animations
Small Businesses NEED to be using Social Media | 3 Reasons
Social media platforms allow us to
connect quickly with people and brands. We are forming relationships faster
than ever before, with people and brands alike. Additionally, many studies are
emerging to show that social media interactions have a direct impact on
consumer-buying choices, which is transforming the retail market, advertising
and global business overall.
As a small business owner, breaking
into social media can be a scary and daunting task. Resources are often
limited, but in this day and age…
Can your small business really afford not to be using social media?
Here are 3 reasons YOUR small business NEEDS to be using social media
1. Consumers are all about instant gratification.
People are used to instant results.
Ever heard of Google? You need to be on it. Your business needs to be able to
be googled in order to be taken seriously. Consumers want to know who you are.
No one drives around or opens a phone book looking for businesses anymore, they
enter their request into a search engine and if you don't show up, you've lost that sale.
2. You
Can Offer Better Customer Service.
If you are looking for a way to field customer comments, concerns, and questions, then you are going to find social media to be extremely beneficial. Customers using one of the common platforms like Facebook or Twitter can easily communicate directly with you, and you can quickly answer them in a public format that lets other customers see your responsiveness.
3. It Gives You a Professional Appearance.
If used correctly, social media can boost your search rankings, allow you to provide better customer service, build an effective online personality, connect with new business partners, build connections, and validate your professional standing all while providing your consumers with the value they want
In final thoughts, "While many
businesses big and small are trying to justify the costs and time investment of
social media marketing, an important benefit often gets overlooked: Big Wins.
For example if someone from Linkedin connects you with a significant government
contract, then that would certainly qualify as a big win. If a major media
outlet finds you on Twitter and interviews you for a national article, then
that is also a big win - one that you can't measure based on revenues directly
generated."
Ready to start promote your business by website? Get in touch with us via our Contact us!
Author: Forbes
Ready to start promote your business by website? Get in touch with us via our Contact us!
Author: Forbes
3 Reasons Why Your Business Must Be Social
Social media engagement is not just for the tech savvy consumer. Social media engagement has been adopted by the world’s most powerful politicians; it has been integrated into the lives of teenagers, revolutionary leaders and grandmas.
Below are reasons why social media engagement is defining element of
the 21st century – and why it is critical for your success in business:1. If you’re not online, you don’t exist.
Whether or not we care to participate, today’s methods of sharing and communicating rely on social networks (and increasingly, mobile devices). These networks have increase the frequency and volume in which we are able to formulate new relationships, discover information and speak to a widespread community. It has impacted the way individuals interact on social, emotional and psychological levels; it has impacted global politics and toppled regimes. In the midst of a major sociological and cultural shift, these modes of communication have changed the way we do business.
Business no longer exists without a social element. If you are not communicating online – informing existing customers and connections, educating, entertaining and converting new clients and partners, your business will be as memorable and reachable as that party you went to 15 years ago, made no new friends and took zero pictures. Your business connections today require constant visual, auditory and literary impressions of you who are, what you do, and the influence you are going to have on their lives. Otherwise, you are (at best) a cloudy memory from the past.
2. Content is king.
This statement comes with a caveat. In order for content to have superior social business influence, it must be targeted, exist within the framework of a courageous and organized social strategy, be unique, educational and enjoyable. The (catchy) phrase is thus vague and simplistic, but what it means to convey is the idea that in today’s social media landscape, what you say, how you say it, and the way you choose to display it – all have an impact on your professional brand.
You get to decide how you want to present yourself, your ideas and your solutions; you have the freedom to be as inventive with your company ethos as your budget allows. It also means you have a responsibility to do so. Without producing informative and entertaining content, without explaining the evolving story of your company and its reasons for foundation – you target group of clients, partners and consumers will be influenced by those businesses that take the time and energy to communicate on a personal level. The onslaught of competing content flittering throughout the web requires your content make an impression.
“But social media is better for companies that have a large consumer base. It’s not for B2B.”Not only is this argument outdated, it is false. Social media exists for many purposes, but the main one is to establish and build communication. As a business owner, manager and employee in B2B, this communication is not only an advantage – it is pivotal to establish trust with your target audience. B2B associates may not exhibit the same behavior within social media as the leisurely consumer, but business clients, partners and advisers are consumers, too. They seek innovation, knowledge, solutions and services on the web, like anyone else.
Talk to them with your stellar content.
3. Expertise is everything.
In order for people to choose you over your competitors, they must be convinced that you are the best at what you do. At the very least, they must believe that you offer something in a way that no one else does. This “something” can exist in the form of products, services, consultancy or ideas. (I digress, as this business development concept is elementary.)
Yet, what many companies fail to see (or believe) is that they depend on social media to convey this expertise. Thought leaders stake their claim by producing content - regualrly and with intention. They then spread this content throughout communities where they have earned the community members' trust. Sure, they acquire media attention with traditional PR outlets, but they are also the creators of their own reputation with their reign in social media.
As mentioned in Point 1, without an online presence, you fail to exist to your current and potential business market. Point 3 takes us deeper: without an online reputation, you will fail to earn the trust of your business consumer base.
Producing content that can be distributed online allows you the opportunity to share your past experience, your opinions on developing industry issues, to interact, discuss and debate with relevant communities. When you continually share your expertise, your target group (which, with the development of online networks, has become your audience) will begin to trust you; they will look to you for information and will turn to your business when in need of a solution.
All together now…
An online presence, the importance of content and the active effort to share and communicate expertise come together to explain not only why you should engage in social business, but why your company’s influence and profitability depend on this engagement.
Ready to start promote your business by social media? Get in touch with us via our Contact us!
Author : Erin Nelson (exploreB2B GmbH) Communication & Marketing Manager
Small business tips to promote your site by Web Design
Business
,
Promotion
,
SEO
,
social media
,
Social network
,
Website
Have you ever thought of hiring pros to take care of your website?
Lots of Small business owners are aware that creating website will give them poor results for SEO and customer impression. Therefore outsourcing website designing has been the main option for your creating a website.
Before you create a website, you will need basic information such as:
· Homepage
· About us page
· Contact page
· Products and Service page and descriptions
· Images
· Logo and banners
· Domain name
· Color and theme
Your website design should also focus on your target audience, the layout and scheme preferences, it will give you a better idea on where to start. If you already have a website but need a touch up, you come up new ideas based on your established graphics and logo. Other times, if you are a newly start up small business, you need a whole new concept, brand, identity and Logo. Then you can start building your website.
See through the eyes of your target audience, One of the reasons why small business website owners do not achieve the level of success they aim for is that they forget to implement the right strategy for their website design. Lots of small to large businesses have large budget for their market research, spending hundreds of dollars understanding their potentials client’s buying behavior, without getting into a deep understanding on their own brand and design.
When you are looking at your potential clients points of view, if you should visit your own website as a client, would you be attracted to your own web design, is it easy for you to navigate and browse for your desired item or service? Could your website be easily shared to Social media or can you contact the owner easily from the website with call to action button or map direction to your local store? Too many texts less visual
Remember image impress more than words, like you meet a person for the first time your first impression is how they look, how they dress and how they carry themselves in public. Creating a website design that is rich both in text and image, will definitely create more attention in the eyes of your visitors. If you have noticed most websites let the first sentence appear with an image to illustrate the text and at the end of the unfinished sentence there is a “read more” button.
Ready to start promote your business by website? Get in touch with us via our Contact us!
Lots of Small business owners are aware that creating website will give them poor results for SEO and customer impression. Therefore outsourcing website designing has been the main option for your creating a website.
What is the first step in creating a website?
With lots free Blog sites and pre-made website template almost anyone can create a website for free, however what does your poor designed website say about your business?Before you create a website, you will need basic information such as:
· Homepage
· About us page
· Contact page
· Products and Service page and descriptions
· Images
· Logo and banners
· Domain name
· Color and theme
Your website design should also focus on your target audience, the layout and scheme preferences, it will give you a better idea on where to start. If you already have a website but need a touch up, you come up new ideas based on your established graphics and logo. Other times, if you are a newly start up small business, you need a whole new concept, brand, identity and Logo. Then you can start building your website.
See through the eyes of your target audience, One of the reasons why small business website owners do not achieve the level of success they aim for is that they forget to implement the right strategy for their website design. Lots of small to large businesses have large budget for their market research, spending hundreds of dollars understanding their potentials client’s buying behavior, without getting into a deep understanding on their own brand and design.
When you are looking at your potential clients points of view, if you should visit your own website as a client, would you be attracted to your own web design, is it easy for you to navigate and browse for your desired item or service? Could your website be easily shared to Social media or can you contact the owner easily from the website with call to action button or map direction to your local store? Too many texts less visual
Remember image impress more than words, like you meet a person for the first time your first impression is how they look, how they dress and how they carry themselves in public. Creating a website design that is rich both in text and image, will definitely create more attention in the eyes of your visitors. If you have noticed most websites let the first sentence appear with an image to illustrate the text and at the end of the unfinished sentence there is a “read more” button.
Ready to start promote your business by website? Get in touch with us via our Contact us!
Author: Business Owner Roderick Hunnicutt Socratic SBC | Small Business Consulting
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