Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Unknown 14:18 , , , , ,

Social Media and Search Engine Optimization

Social Media ContentConsumers are researching products and services online, relying on recommendations from their friends on social networks, and checking reviews of products and services before making a purchase.
-78% of consumers search online before buying a product and 66% of these people purchase on the internet (Hubspot)
Build Relationships through Online Marketing
People do business with people they like, know and trust.  Through content and Online Marketing, you can improve relationships, build trust and increase sales with lifelong customers.  True relationship marketing is when you focus on helping people, providing the information they are looking for, providing answers to their questions, and providing awesome customer service.  When you do all of this, sales and business occur naturally.
We will help you provide the relevant and imperative information on your website and blog that current and potential customers are looking for.   By providing answers to their questions, solving their problems and fulfilling their needs through content and Online Marketing, customers will look to you for the information, products, and services they need.
Social Media
By sharing your content and information from your website and blog to your social networks and email subscribers, you will continually expand your reach.  Your customers and followers will start to recommend your products and services to others in their networks too.  You can use your content to connect and engage with your followers on social media networks.
Search Engine Optimization
People use search engines and social media to find content.  Search Engines now rank websites based on new, relevant and fresh content that is published, consumed and shared.   With the use of keywords and phrases in your content, on and off page SEO, and other Search Engine Optimization best practices, your content will begin to rank higher and higher based on the goals set in your marketing plan.
-Content Creation is cited to be the most effective SEO tactic – MarketingSherpa’s 2011 SEM Benchmark Report
Online Marketing ConversationMeasurable Results through Online Marketing
We understand that the overall goal of online marketing is to build relationships with customers, enhance brand awareness, grow followers and subscribers, drive traffic, generate qualified leads, complete sales and increase your return on INVESTMENT.  We also understand that most small businesses do not have the time, resources, expertise or staff to implement and maintain an excellent Online Marketing plan.  You can achieve all of these goals through an Online Marketing Plan put in place through your website and social networks with the help of Redwood Valley Technical Solution’s Online Marketing Consultants.
Strategic Online Marketing Plan
Together we will create an Online Marketing Plan just for your business to:
  • set measurable goals that include clear objectives and strategies
  • use keyword research and analysis to create relevant and imperative content
  • share your information via social networks and email blasts
  • track and measure results
  • monitor your brand and reputation
  • provide reports with emphasis on goals set forth in the marketing plan
Online Marketing Packages are available to fit your business needs and are fully customizable as well!
We will become a part of your team and provide the time, resources and expertise in Online Marketing to make your business succeed.
We know every business has a different marketing budget, we would love to discuss a plan that fits your needs! 
Contact Us  for pricing information and to implement Your Online Marketing Plan Today.  Complete the form below and we will get in touch with you!
We also offer Social Media Marketing Plans to help you connect and grow your social networks and engagement, Click here for details!
Read More

Increase Website Traffic for Your Business | 5 Strategies

Unknown 12:00 , ,
5 Strategies to Increase Website Traffic for Your Business image Building a Website 2
If you a business owner, you are well aware that increased traffic means increased sales and profit. In essence, for your website to be successful, traffic is a key element that will contribute to it. The bottom line is that you might have the best website with the best content, but if no one sees it, then it is of little benefit. The following are Search Engine Optimization (SEO) techniques that you can use to increase website traffic.

Participate in Forums and Online Discussions

By participating in forums and online discussions you’ll meet potential clients, business partners, and network with like minded people. Your involvement can be a very effective strategy to drastically increase website traffic. All you will need to do is post relevant and meaningful content with a back link to your website. This will enable people who come across your posts to click on the link and be directed to your website.

Use Social Media to Reach Your Audience 

Social media is the ideal tool to create a proactive and professional presence while positioning your business for success. Social networks such as Facebook, Twitter, Google+, Tumbler, and LinkedIn are networks where your potential audience is frequenting. You can connect with them and gradually establish yourself as an expert by providing relevant resources, tips, and articles with links back to your website.

Market Articles in Relevant Directories and Sub Directories

This is one of the SEO methods that have been proven to work like a charm when it comes to increasing website traffic… that is, as long as it is done properly. When writing an article, you should select keywords that you want associated with your website and then write effective and high quality articles using the primary and secondary keywords. Make sure that you use keywords naturally and the article should be interesting to your readers.

Use SEO Responsibly

You shouldn’t try to outsmart Google by playing games with its system to gain more for it. Though that might work temporarily, you may not benefit from it in the long run. Just produce top-notch content that will attract your audience in order to increase search traffic for your website. Here are 5 quick tips for becoming SEO savvy:
  • Write great content
  • Moderate comments
  • Add images or video
  • Use social sharing
  • Limit your links to 1 per 200-400 word

Share Slide Decks and Other Presentations

Posting informative articles to sites such as Scribd and Slideshare will help you to increase website traffic as well as brand awareness. By doing so, you will gain exposure to new markets and potential customers.
Now that you have 5 ways to increase your website traffic, which one will you implement today?

Ready to start promote your business by website? Get in touch with us via our Contact us!


Author: Sylvia Browder

 

 

 

Read More

What is SEO? how it work?

Unknown 11:07



SEO stands for “search engine optimization,” but what does that even mean? It’s the act of optimizing your site for search engines, right?
Well, not exactly.

Google (the site with the fun doodles) encourages webmasters not to base decisions on SEO alone but to first think of their audience and to make the main goal of their SEO efforts to improve the overall user-experience.

While that might just be a recommendation by Google, I believe that it’s actually what SEO is all about: improving the overall user experience on a website while attempting to increase the number of incoming links on your site. Users are the main audience for websites, not search engines.

Focusing on the audience will provide better long-term benefits. Create positive experiences that make the user want to return, share, and even link to your site. Let’s look at the basics of SEO that you can use to help improve the user experience (and generate more traffic).

What are the basics of SEO?

There are many things that go into SEO, but the main areas of SEO are pretty easy to remember.
  1. Meta Data
  2. Site Structure
  3. Content
  4. Links
You may be asking yourself “What about design? Or development? Aren’t those things part of SEO?”
Don’t worry—I am getting to that. But first, let me talk about the basics of SEO.

Basics of SEO #1: Meta Data

Meta data is code on a site that the user doesn’t always see but exists to help search engines rank a page and provide relevant information on search results—as well as other websites.

facebook opengraphMeta data includes specific tags such as rich snippets, title tags, meta description, open-graph, and TwitterCards. These help tell the user (and search engines) what the page is about before they ever click through to the site.

Title Tags and Meta Descriptions

These are content pieces that are pulled from the code on a Web page and displayed on search engine result pages. These are also used to increase click-through rates and help the user understand what the page is about before actually visiting the website.

Facebook Open-Graph

Facebook open-graph shows rich stories pulled onto Facebook when the page is shared. Basically, this allows webmasters to customize how information is moved from a non-Facebook-related website to Facebook with a link to a specific page. There are different types of meta tags that can be used on a site to recommend what information is shown on Facebook. This same idea is holds for Twitter with TwitterCards.

Basics of SEO #2: Site Structure

Site architecture (or information architecture) is the last major group of Search Engine Land’s Periodic Table of SEO Success Factors, but it is still a very important one. Having a good site structure is important because it allows users (and crawlers) to navigate a website easily. Adding simple-to-understand URLs that convey content information helps this. Key elements to remember when planning a site structure include:
  • Use words in URLs
  • Create a simple directory structure
  • Provide one version of a URL to reach a document
  • Site Speed
You can read more about site structure in the Search Engine Optimization Starter Guide from Google and in Search Engine Land’s post “Site Architecture & Search Success Factors.”

Basics of SEO #3: Well Written, High Quality and Unique Content

unique contentOne rule to follow when creating content is to create value. Any piece of written content that doesn’t provide any value has no purpose. But how does one measure value? Value could be measured by traffic coming to the site and staying a long time. But more importantly, it can be measured by the responses of the users after they read the content on the page. This is why content strategy is very important.

Do they share the page? Comment on it? Share their point of view? These metrics are better ways to measure value.

Avoid duplicate content

Use only unique content that isn’t duplicated from other pages. This is important because search engines don’t want to rank two or three websites next to each other if they are providing the same information.

When search engines are looking for unique content, they tend to exclude content in the navigation, sidebar ads, and footer—only including content from the body of the page.
Ask yourself whether the value you bring to the topic is really unique. Rand Fishkin gives a great explanation of this in a unique content whiteboard Friday.

A few ways you can manually measure high-quality content is to check if the author is an expert in the field, if there are any errors on the page, or if it’s completely one-sided.

Basics of SEO #4: Links

Incoming links are still one of the strongest ranking factors for search engines, but this area of SEO shouldn’t be worked on too much and in fact should follow the 90/10 rule. 90% of your efforts should be on creating content (value), and only 10% of your efforts should be focused on link building.

The best way to build links is by building relationships with people in your industry. If you build real relationships, your content is more likely to be linked to from other sites or shared on social networks.

Building links should be an easy task when you follow the 90/10-rule. Otherwise, it’s going to be extremely difficult to get authentic, non-spammy links pointing to your site.


Ready to start promote your business by SEO? Get in touch with us via our Contact us!


Published :By Joe Vernon

 Sources:
Read More

Small business tips to promote your site by Web Design

Unknown 00:33 , , , , ,
Have you ever thought of hiring pros to take care of your website?

Lots of Small business owners are aware that creating website will give them poor results for SEO and customer impression. Therefore outsourcing website designing has been the main option for your creating a website.


What is the first step in creating a website?

With lots free Blog sites and pre-made website template almost anyone can create a website for free, however what does your poor designed website say about your business?
Before you create a website, you will need basic information such as:

·         Homepage
·         About us page
·         Contact page
·         Products and Service page and descriptions
·         Images
·         Logo and banners
·         Domain name
·         Color and theme

Your website design should also focus on your target audience, the layout and scheme preferences, it will give you a better idea on where to start. If you already have a website but need a touch up, you come up new ideas based on your established graphics and logo. Other times, if you are a newly start up small business, you need a whole new concept, brand, identity and Logo. Then you can start building your website.

See through the eyes of your target audience, One of the reasons why small business website owners do not achieve the level of success they aim for is that they forget to implement the right strategy for their website design. Lots of small to large businesses have large budget for their market research, spending hundreds of dollars understanding their potentials client’s buying behavior, without getting into a deep understanding on their own brand and design.

When you are looking at your potential clients points of view, if you should visit your own website as a client, would you be attracted to your own web design, is it easy for you to navigate and browse for your desired item or service? Could your website be easily shared to Social media or can you contact the owner easily from the website with call to action button or map direction to your local store? Too many texts less visual 

Remember image impress more than words, like you meet a person for the first time your first impression is how they look, how they dress and how they carry themselves in public. Creating a website design that is rich both in text and image, will definitely create more attention in the eyes of your visitors. If you have noticed most websites let the first sentence appear with an image to illustrate the text and at the end of the unfinished sentence there is a “read more” button.

Ready to start promote your business by website? Get in touch with us via our Contact us!


Author: Business Owner Roderick Hunnicutt Socratic SBC | Small Business Consulting
Read More

SEO for Beginners: How to Rank Higher with Keywords and Backlinks

Unknown 15:49 , , ,


Search engine optimization (SEO) has never been more important. Almost 90% of people use search engines for product research; and with 33% of all search engine traffic going to the #1 spot in Google, ranking well can make or break your business. In order to get your business from SEO Zero to SEO Hero, we’re comprehensively covered two of the most important aspects of SEO strategy: keywords and backlinks.

Keywords

Keywords are the phrases used when searching for information and products through a search engine. The keywords that appear in your content will influence which search terms your website is visible for – so an intelligent keyword strategy is essential for SEO success.

 

Short Tail


Short-tail keywords are the basic words and phrases that make up the majority of search queries. In a niche like footwear, your short-tail keywords would be words like shoes, boots, socks and Ugg boots. These simple search terms drive a lot of traffic, and as a result, they’re likely to be hotly contended by dozens of businesses.

 

Long Tail


Long tail keywords are the longer, more obscure phrases that make up a much lower percentage of overall search terms – think Size 10 boots, Nike Air Max and Converse for sale in Toronto. These search terms are typically modified by additional qualifying terms, like price, location and description. Whilst long-tail keywords drive much less traffic than their short-tail counterparts, they’re also much less competitive – and often easier to rank highly for.

 

Keyword Density


There was a time when Google determined a page’s relevance to a particular search term almost entirely from its keyword density. Pages that contained more mentions of a keyword were deemed to be more relevant than those with a lower density – and Google would rank the page higher as a result.
Unfortunately, it wasn’t long before this practice was abused. Site owners realized that increasing their keyword density to ridiculous levels gave them a serious advantage in the search engine results – and in pursuit of a hallowed #1 spot, website content began to resemble this:
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at custom.cigar.humidors@example.com – Google
In direct response, Google overhauled their search engine algorithm. Instead of shooting up the rankings, websites with super-high keyword densities were instead penalized, classed as spam and removed from search engine results. Nowadays, keyword density is less important in determining a page’s rank – and as long as your content has a clear title, topic and direction, you shouldn’t worry about your density.

 

Traffic vs Competition


In a perfect world, your business would rank for all the major short-tail keywords in your niche – as they drive the most traffic. Unfortunately, unless you’re the biggest firm in your industry, this isn’t going to be easy. Bigger businesses have bigger budgets, and can afford to buy traffic, create content on a daily basis, and generally dominate the search engines.
Thankfully, long-tail keywords can actually be more lucrative to pursue. With less competition for these keywords, your business could rank for dozens of long-tail terms for the same cost as a single short-tail. Long-tail keywords are also more conducive to making a sale – as somebody searching for Converse for sale in Toronto is more ready to buy than somebody searching for shoes.
When choosing your keywords, focus on the traffic of your keyword relative to its competition. The most lucrative phrases occupy a sweet spot of low competition, and high traffic. They aren’t always easy to find, but they do exist – and with a bit of perseverance, your business could rank for dozens of high-selling terms.


Backlinks

Backlinks refer to the hyperlinks that lead from external websites to your own site. These links play a crucial role in SEO, giving Google, Yahoo!, Bing and co. an insight into your website’s popularity and legitimacy.

 

PageRank


Backlinks are based loosely on a principle known as PageRank. Created by Google’s co-founder, Larry Page, the PageRank (PR) system allocates websites a score, reflective of its popularity and authenticity. PR is determined by Google, and dependent on a huge number of factors – but generally speaking, trusted, established websites with tons of backlinks, unique content and visitor activity will score the highest PR.
Backlinks can pass PR from website to website, and a link from a high-PR site will actually boost your own PageRank score. Take advantage of this fact in your linkbuilding, and seek out links from the highest-scoring sites. Unfortunately, this works both ways – so it’s crucial to avoid links from obviously spammy websites!

 

Contextual Links


Once upon a time, all links were created equal – regardless of where they came from. This meant that websites could seek out backlinks en masse, approaching websites from any industry and attempting to solicit a link. Obviously, this wasn’t great for user experience, so Google made a concerted effort to reduce non-contextual links.
Nowadays, a link’s importance is determined by its relevance to your own site. Returning to our footwear example, obtaining a backlink from a dog training website will have virtually no impact on SEO – but obtaining a legitimate link from Nike.com would hugely affect our efforts.

 

Anchor Text


Anchor text refers to the words and phrases that contain a hyperlink. Prior to Google’s Panda update, it was good practice to keyword-optimize your anchor text wherever possible – but in an attempt to eliminate backlink manipulation and spamming, Google now favors a diverse anchor text profile. Alongside your optimized anchor text, make sure to include branded anchors, non-descriptive anchors and even naked URLs.
  • Keyword anchor: Converse for sale in Toronto
  • Branded anchor: TorontoConverse.com
  • Non-descriptive: Click here!
  • Naked URL: http://torontoconverse.com/

 

DoFollow/NoFollow

Hyperlinks can be divided into two categories – dofollow, and nofollow. Dofollow links pass PageRank between sites, and Google incorporates them into their analysis of a site’s importance and relevance. In contrast, nofollow links share no PR, and Google intentionally ignores them when crawling a website.
Nofollow links are designed as a protective measure, allowing websites to prevent any negative implications from linking to potentially suspicious content. They also act as a great way of deterring comment spammers – by discrediting their links, and removing the incentive of blog commenting. Whilst it may seem like a good idea to obtain as many dofollow links as possible, Google disagrees. It argues that any legitimate website would have a mixture of do and nofollow links – so to avoid penalization, don’t shy away from nofollow links!




Ready to start your project? Get in touch with us via our Contact us!

 

About Paul Letourneau
I'm a Digital Creative Strategist with with years of experience working for entrepreneurs, startups and international brands.

Source :http://turny.co/seo-beginners-rank-higher-keywords-backlinks/

Read More

5 Areas to Keyword Optimize

Unknown 15:21 , ,
Anytime you use a word online—whether it’s in a blog post title, or a URL address—you automatically engage in SEO and keyword research.

Think of SEO as a discovery tool. If you want clients to reach you, if you want new customers to find you, you’ll want to know not only what SEO means—search engine optimization—but what you can do with SEO.

 Though you could probably get a degree in this stuff, here are a few short tips for a better SEO strategy.

 

Read More
Subscribe to: Posts ( Atom )