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A lot of video marketing conversations revolve around B2C topics, but in this week's Creator's Tip, we discuss B2B, or Business to Business, marketing, and give you three tips on how to do it right.

Making B2B Marketing Videos That Engage An Audience

Did you know that 92% of B2B customers watch online video? Or that 43% of that demographic use online video to research services or products for their own business? Oh, and it may interest you to know that 54% of that research is done on YouTube. So, how to do you make your B2B videos stand out?

1: Make Your B2B Marketing Video Stand Out From the Crowd

According to Google. around two-thirds of B2B companies will research multiple brands while researching a product or service. The reputation of the brand they are researching very much counts towards a purchasing decision, and one of the most effective ways of building up your own brand's reputation is by creating high quality, professional, well-made online video. 76% of B2B marketers use video content marketing as part of their digital strategy, so you'll need to create content that stands out from the crowd.
At the very least, you should have a video that tells the business consumer the story of your company, or your main product or service. This will lend credibility to you brand, and give you the potential to start building up that relationship with your future customers. Here's a great example from GE that introduces the brand in a very relate way:

2: Optimize Your Videos so Potential Customers Can Find Them

Your potential clients know what they want, but they may not know that your company produces it. When optimizing for search, made sure you are using industry keywords to be found. You may be the biggest name in your field, but if the person searching for you has never heard of your brand, and that's the only keyword you have optimized for, then they are not going to find you very easily.
Don't miss out on potential sales because you didn't take the time to understand what terms and phrases your potential customer base is searching for. Think about what advice or answers people are looking for, and create and optimize content around that.

3: End Your B2B Video With a Very Strong Call to Action

Marketing videos generally have a point to them, one of which is to generate leads. So, make sure you guide the potential customer into taking the action you want to by adding an annotation to your video with a link to your website. This could be a link to a newsletter sign-up, or to a product landing page, or another URL that will trigger some kind of action.

Inbound marketing encompasses all strategies involving the use of content–e-mail, SEO, social, and the like–to attract “strangers,” retain their attention, and convert them to qualified leads.

Inbound marketing is an established and, yet, still growing trend. As with any marketing trend, there are hundreds of different strategies and methodologies that define what inbound marketing should look like. The vast majority of position search engine optimization, social, and content creation as the inbound fundamentals.

But, as any trick-shot-shooting basketball player would tell you, the fundamentals only get you so far. The true anatomy of an integrated inbound marketing campaign incorporates a range of core marketing tactics positioned correctly.

 

Understanding the Funnel

Strategies are nothing without a strategy (like that one, huh?). Each level of the inbound marketing funnel needs to involve efforts that build interest in potential customers. My take on these levels is as follows:

 

1. Attract STRANGERS

Develop, post, and promote your content:  E-mail’s, webpages, mobile apps, webinars, seminars, videos, blog posts, testimonials, and the like. The primary purpose of these strategies is to draw potential customers to your content.

Key Performance Indicators: Unique visitors, inbound links, Followers, “Likes,” etc.

 

2. Convert VISITORS

Providing relevant, targeted, high-quality content works to develop your credibility with non-customers. Try to (1) continuously develop and promote content, and (2) build on the relevance of said content for your ever-changing audience.

Key Performance Indicators: E-mail inquiries, time on site, and social sharing.

 

3. Close LEADS

Incorporate lead nurturing and marketing automation to accommodate continuous “touch points” with soon-to-be-customers. Set criteria (lead scoring) to determine when a lead is ready for sales.

Key Performance Indicators: Product orders and annualized values.

 

4. Maintain CUSTOMERS

Incorporate re-marketing–via social media, for example–to increase order sizes and frequencies. Utilize historical data to improve the relevance of the sent messages.
  
Key Performance Indicators: Repeat product orders and increased revenue.

Emails are one of the most effective marketing tactics out there. If opened, an email potentially places a pebble in your reader’s shoe: you give them something to think about and to think about later. The trouble, then, is figuring out which emails work and which don’t. Luckily, we have some good advice to share. Here are nine types of effective email marketing ideas.

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SOURCE: http://bit.ly/1uNryaDhttp://www.kelseyads.com/9-emails-business-sending-infographic/

You have a Brand and want to Show the world? But in a very short time or at a distance. ArtX Pro’s 360 Degree services with sole objective gives you all advertising services, Visionary organizations understand that a true 360 degree view of the customer gives a relevant knowledge with easily accessible and actionable.

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When online shopping started picking up around the world, people got up and took notice. At that time online shopping was in no way or form feasible for Pakistan; with a very minute population having access and knowledge of the internet, it just wasn’t ready. Yet the millions of Pakistan’s who had settled outside Pakistan and were aware of online shopping formed the perfect market.  A number of online shopping websites selling Pakistani goods popped up; with goods targeted towards the diasporas abroad.




As popularity for online shopping grew, Pakistan started experimenting with other models which provided the convenience of online shopping. The credit card model could not work in Pakistan as most people did not have credit cards; online payment through bank account transfers was taken as the logical solution, as were call-order shopping forums.

A number of home shopping, call to order forums and websites popped up. By providing a catalog and phone number, people could experience the comfort of online shopping without credit cards. Catering largely to the electronics, mobiles, cameras and gadgets market, these home shopping ventures have been quite successful and paved the way for online shopping websites.

At present there are a number of online shopping websites such as Azmalo.pk & Symbios that cater to the Pakistani market; ranging from electronics, to fashion, to book, movies and much more, there seems to be a website catering to every consumer demand. While the amount of credit card holders has grown within Pakistan, people are inherently wary of giving their information online and fraud. Furthermore, the younger generation, which forms the majority of the target market do not have access to credit cards.

The younger generation has been the early adopters of online shopping in Pakistan; most websites today target the younger generation with their interface designs and marketing campaigns. The success of online websites and these campaigns can be measured by the volume of such e-ventures that seem to be popping up in Pakistan.

While there have been constraints such as payment systems, logistics of delivery, efficient service, and largely overcoming the wariness of buying online and trusting online vendors, Pakistan seems to be heading towards the right direction.

The future of online shopping seems bright; with more than 23 million people online in Pakistan and people choosing convenience above all other factors, it seems to be only a matter of time before all trusted brand names will have online store fronts supplementing their in-store activities.

Contributed by: Basit Rahman
About the writer: Basit Rehman is an SEO Expert at Rocket Internet GmbH and has been associated with different companies within the same domain.

So you’ve set aside a marketing budget for your business, but have no idea where to spend it. Below is a primer on the most common types of marketing initiatives, and a look at the growing world of online marketing – and the impact it is having on more traditional aspects of the business.

Print Advertising

Print campaigns include newspaper and magazine advertising. This type of marketing can carry a variety of messages (either brand oriented or direct response) and can be focused on a particular audience based on who reads the publication in question. So for example, if you want to reach people who live in San Diego, put your marketing efforts into the San Diego daily newspapers. If you are selling a new line of cat collars, look into Cat Fancy or other feline-related periodicals. Print advertising must be prepared well in advance to meet the deadlines of the publications – especially with monthly magazines, since they are printed months before their release date.

Direct Mail 

Although many believe Direct Mail marketing has seen its best days already passed, there is still some life in this powerful, traditional form of advertising. Direct Mail refers to postcards, brochures and flyers that are sent through the mail and generally contain a direct response call-to-action. Using direct mail means having to purchase some necessities for the campaign, including printing materials, postage and the address lists of the demographic you wish to target.

TV and Radio

Among the most high profile campaigns in the industry, television and radio advertising offer the opportunity to reach the largest number of people in the shortest time frame. Among the disadvantages of these marketing efforts are the potentially high cost and the inability to truly target your demographic with precise accuracy. However, the prestige associated with television advertising can elevate a business in a way no other marketing format can.

Online Marketing

The rising star in the world of marketing is online. The web continues to explode and along with it so do the advertising opportunities. Billions and billions more advertising dollars are spent every year online, as business try to find ways to tap into the Internet user. The most common types of Online Marketing include:

Pay Per Click – bidding on search terms and having the business’ ads appear when the relevant keywords are searched for in Google and Yahoo!

Banner Advertising – creating a graphic advertisement and placing it on relevant websites. The ad then takes customers directly to the advertiser’s website.

Email Marketing – Using lists of email addresses to deliver content and promotional offers to potential customers.

Organic Search – Using search engine optimization (SEO) to rank high on Google and Yahoo! in your given area of business. This is achieved by manipulating the copy on a website and in the HTML code that forms the backbone of the web pages.

It is worth nothing that many businesses are abandoning the more traditional, print forms of marketing in favor of reaching out to the online world. As print and direct mail see their numbers decline, more and more businesses are choosing the cost effective, highly targeted marketing options found online.


Written By: Editorial Staff
source: http://www.resourcenation.com/article/guide-different-types-marketing/