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What is social media marketing?

Social media marketing is the process of gaining traffic or attention through social media sites. To some entrepreneurs social media is the next big thing! It is powerful if used correctly and must be taken advantage of for marketing social media platforms, which are new channels for your brand’s voice and content.

How does social media marketing work?

You can use social media to help reach several business objectives, but the best social media strategies are those that focus on a more narrow rationale for social. What do you want to use social media for? Awareness? Sales? Loyalty?

For social media to be successful, one needs to take into consideration key measures. Are you going to measure ROI? Who will you be interacting with? Who is the target market? What are their demographics? What are you about? Prove that you are more than just a product or a service; you deliver an experience when people engage with your brand. Lastly a content or a channel plan needs to come into action and be distinct.

How will social media marketing benefit a brand?

Your brand will be easier to access for new clients, it will also become more familiar and recognizable to existing clients, thus, brand loyalty will improve. A study published by Convince and Convert found that 53% of Americans who follow brands on social media are more loyal to that brand.

Social media is cost effective. Even the paid advertising through twitter and Facebook are relatively cheap depending whether you set budgets or not.
Every social media platform you exist on is another path leading back to your site. The quality of your content will determine the interest generated. More traffic creates more leads, resulting in more opportunities.

Every post made on a social media platform is an opportunity for clients to convert. Each post creates a chance for someone to react, every reaction may lead to a site visit, which could eventually lead to a conversation. This means conversation rates will become higher. Interacting in social media channels humanizes brands and this is important because people like doing work with other people not companies.

Interacting with your clients on a regular basis shows good faith. When people want to brag or compliment a company they turn to social media. Though this also applies for when they want to complain about a company, so it works both ways this depends on you. The more people that are talking about you on social media, the more valuable and credible your brand will seem to prospective clients. Every customer interaction online is a chance to demonstrate the level of customer service you provide. If a customer complains, you can apologize publicly, if a customer compliments your company you can thank and recommend more products. Personal experiences let them know you care.

With social media, you are able to gain valuable information regarding your target market and what they’re interested in. You will be able to monitor user comments to see what they think of your business, this will help to improve you marketing to them and will result in an increase of sales and new clients.

In all I am able to say that social media has become a platform that has increased communication for companies and creates strong brand awareness, which improves customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns and I would highly recommend becoming part of this movement.



Ready to start promote your business by Social Media? Get in touch with us via our Contact us!
 

About Author: Veronique is a young strategy driven Account Manager with a Graphic Design degree as well as an Honours in Brand Leadership.  

1. Show more proof
 Add a “glory banner” of endorsements, client logos or social follows. For example, Voices.com, gained 400% in conversions after implementing this.

2. Test your headlines
This is the oldest tactic in marketing, but most websites still fail to do it. A/B test headlines for product pages, blog posts, and other landing pages. Visit WhichTestWon.com for 100’s of examples where websites increased conversions by more than 300%—just by testing headlines.

3. Use live chat
A/B testing showed that by having a live chat option conversions increased 211% for Intuit, 31% for EzTexting.com, and jumped 20% for Abt Electronics.

4. Add a security seal or trust logo
Add credibility by including a trust logo such as VeriSign, Norton or BuySafe on your forms. Most companies see a 15-30% increase of form completions. Blue Fountain Media increased form submissions 42% after adding the VeriSign logo.

5. Include videos on product pages
Even if visitors don’t watch your video it boosts credibility for the seller based on the fact they’re willing to put their face behind the product. After adding product videos Ice.com increased sales by 400%, Zappos by 30% and Shoeonline.com by 44%. For example, AppliancesOnline.co.uk doubled conversions and customers spent 9% more money on average using videos like the one below.

6. Test different images
A/B test different images and layouts for your homepage or landing pages. Most companies don’t do this often enough because they’re afraid design changes will create a poor user experience. This isn’t entirely true, just limit testing to once a quarter or twice a year. We’ve seen positive results with government, private, and even healthcare websites where conversions have increased by 10%  to over 300% after testing images, layout and forms.

7. Shorten your forms
This is another classic tactic that almost always yields higher conversion rates. The downside to shorter forms is you’ll receive a lot more spammy leads too. However, it’s no surprise that most case studies show that more form submissions lead to more sales at the end of the day. You can cut down on spam, without sacrificing leads, by using methods like honeypot instead of CAPTCHA which can cut your conversions by 3-14%. I suggest following these instructions for creating optimal forms.

Facebook Ads vs Promoted Posts: A Side-by-Side Comparison

FB is blowing it ? This is the first step.. The Mavs are considering moving to Tumblr or to new Myspace as primary site twitter.com/mcuban/status/…
— Mark Cuban (@mcuban) October 27, 2012

Promoted Posts

The promoted posts will occupy up to a third of the news feed making them very visible. Take a look at the advantages and disadvantages of Promoted Posts:

How to Push Send and Grow Your Business

Inbound marketing encompasses all strategies involving the use of content–e-mail, SEO, social, and the like–to attract “strangers,” retain their attention, and convert them to qualified leads.

Inbound marketing is an established and, yet, still growing trend. As with any marketing trend, there are hundreds of different strategies and methodologies that define what inbound marketing should look like. The vast majority of position search engine optimization, social, and content creation as the inbound fundamentals.

But, as any trick-shot-shooting basketball player would tell you, the fundamentals only get you so far. The true anatomy of an integrated inbound marketing campaign incorporates a range of core marketing tactics positioned correctly.

 

Understanding the Funnel

Strategies are nothing without a strategy (like that one, huh?). Each level of the inbound marketing funnel needs to involve efforts that build interest in potential customers. My take on these levels is as follows:

 

1. Attract STRANGERS

Develop, post, and promote your content:  E-mail’s, webpages, mobile apps, webinars, seminars, videos, blog posts, testimonials, and the like. The primary purpose of these strategies is to draw potential customers to your content.

Key Performance Indicators: Unique visitors, inbound links, Followers, “Likes,” etc.

 

2. Convert VISITORS

Providing relevant, targeted, high-quality content works to develop your credibility with non-customers. Try to (1) continuously develop and promote content, and (2) build on the relevance of said content for your ever-changing audience.

Key Performance Indicators: E-mail inquiries, time on site, and social sharing.

 

3. Close LEADS

Incorporate lead nurturing and marketing automation to accommodate continuous “touch points” with soon-to-be-customers. Set criteria (lead scoring) to determine when a lead is ready for sales.

Key Performance Indicators: Product orders and annualized values.

 

4. Maintain CUSTOMERS

Incorporate re-marketing–via social media, for example–to increase order sizes and frequencies. Utilize historical data to improve the relevance of the sent messages.
  
Key Performance Indicators: Repeat product orders and increased revenue.

Search engine optimization (SEO) has never been more important. Almost 90% of people use search engines for product research; and with 33% of all search engine traffic going to the #1 spot in Google, ranking well can make or break your business. In order to get your business from SEO Zero to SEO Hero, we’re comprehensively covered two of the most important aspects of SEO strategy: keywords and backlinks.

Keywords

Keywords are the phrases used when searching for information and products through a search engine. The keywords that appear in your content will influence which search terms your website is visible for – so an intelligent keyword strategy is essential for SEO success.

 

Short Tail

Short-tail keywords are the basic words and phrases that make up the majority of search queries. In a niche like footwear, your short-tail keywords would be words like shoes, boots, socks and Ugg boots. These simple search terms drive a lot of traffic, and as a result, they’re likely to be hotly contended by dozens of businesses.

 

Long Tail

Long tail keywords are the longer, more obscure phrases that make up a much lower percentage of overall search terms – think Size 10 boots, Nike Air Max and Converse for sale in Toronto. These search terms are typically modified by additional qualifying terms, like price, location and description. Whilst long-tail keywords drive much less traffic than their short-tail counterparts, they’re also much less competitive – and often easier to rank highly for.

 

Keyword Density

There was a time when Google determined a page’s relevance to a particular search term almost entirely from its keyword density. Pages that contained more mentions of a keyword were deemed to be more relevant than those with a lower density – and Google would rank the page higher as a result.
Unfortunately, it wasn’t long before this practice was abused. Site owners realized that increasing their keyword density to ridiculous levels gave them a serious advantage in the search engine results – and in pursuit of a hallowed #1 spot, website content began to resemble this:
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at custom.cigar.humidors@example.com – Google
In direct response, Google overhauled their search engine algorithm. Instead of shooting up the rankings, websites with super-high keyword densities were instead penalized, classed as spam and removed from search engine results. Nowadays, keyword density is less important in determining a page’s rank – and as long as your content has a clear title, topic and direction, you shouldn’t worry about your density.

 

Traffic vs Competition

In a perfect world, your business would rank for all the major short-tail keywords in your niche – as they drive the most traffic. Unfortunately, unless you’re the biggest firm in your industry, this isn’t going to be easy. Bigger businesses have bigger budgets, and can afford to buy traffic, create content on a daily basis, and generally dominate the search engines.
Thankfully, long-tail keywords can actually be more lucrative to pursue. With less competition for these keywords, your business could rank for dozens of long-tail terms for the same cost as a single short-tail. Long-tail keywords are also more conducive to making a sale – as somebody searching for Converse for sale in Toronto is more ready to buy than somebody searching for shoes.
When choosing your keywords, focus on the traffic of your keyword relative to its competition. The most lucrative phrases occupy a sweet spot of low competition, and high traffic. They aren’t always easy to find, but they do exist – and with a bit of perseverance, your business could rank for dozens of high-selling terms.

Backlinks

Backlinks refer to the hyperlinks that lead from external websites to your own site. These links play a crucial role in SEO, giving Google, Yahoo!, Bing and co. an insight into your website’s popularity and legitimacy.

 

PageRank

Backlinks are based loosely on a principle known as PageRank. Created by Google’s co-founder, Larry Page, the PageRank (PR) system allocates websites a score, reflective of its popularity and authenticity. PR is determined by Google, and dependent on a huge number of factors – but generally speaking, trusted, established websites with tons of backlinks, unique content and visitor activity will score the highest PR.
Backlinks can pass PR from website to website, and a link from a high-PR site will actually boost your own PageRank score. Take advantage of this fact in your linkbuilding, and seek out links from the highest-scoring sites. Unfortunately, this works both ways – so it’s crucial to avoid links from obviously spammy websites!

 

Contextual Links

Once upon a time, all links were created equal – regardless of where they came from. This meant that websites could seek out backlinks en masse, approaching websites from any industry and attempting to solicit a link. Obviously, this wasn’t great for user experience, so Google made a concerted effort to reduce non-contextual links.
Nowadays, a link’s importance is determined by its relevance to your own site. Returning to our footwear example, obtaining a backlink from a dog training website will have virtually no impact on SEO – but obtaining a legitimate link from Nike.com would hugely affect our efforts.

 

Anchor Text

Anchor text refers to the words and phrases that contain a hyperlink. Prior to Google’s Panda update, it was good practice to keyword-optimize your anchor text wherever possible – but in an attempt to eliminate backlink manipulation and spamming, Google now favors a diverse anchor text profile. Alongside your optimized anchor text, make sure to include branded anchors, non-descriptive anchors and even naked URLs.

• Keyword anchor: Converse for sale in Toronto
• Branded anchor: TorontoConverse.com
• Non-descriptive: Click here!
• Naked URL: http://torontoconverse.com/

 

DoFollow/NoFollow

Hyperlinks can be divided into two categories – dofollow, and nofollow. Dofollow links pass PageRank between sites, and Google incorporates them into their analysis of a site’s importance and relevance. In contrast, nofollow links share no PR, and Google intentionally ignores them when crawling a website.
Nofollow links are designed as a protective measure, allowing websites to prevent any negative implications from linking to potentially suspicious content. They also act as a great way of deterring comment spammers – by discrediting their links, and removing the incentive of blog commenting. Whilst it may seem like a good idea to obtain as many dofollow links as possible, Google disagrees. It argues that any legitimate website would have a mixture of do and nofollow links – so to avoid penalization, don’t shy away from nofollow links!

 

About Paul Letourneau
I'm a Digital Creative Strategist with with years of experience working for entrepreneurs, startups and international brands.

Source :http://turny.co/seo-beginners-rank-higher-keywords-backlinks/

Content is the cornerstone of modern marketing. Instead of forcing your message onto a reluctant audience, your business can use content to attract visitors, leads and sales. Better still, with its low costs and high rewards, content marketing offers an incredible ROI. So how can your business get started with content marketing?

What is Content Marketing?

For a succinct definition, we need look no further than Joe Pulizzi, founder of the Content Marketing Institute:
In other words, businesses attract customers, instead of forcing their products and service onto a reluctant public. There’s less of a need for expensive ad campaigns; no need for invasive phone, email and web marketing; and lower costs and greater marketing efficacy as a result.

How does it work?

Content marketing relies on 3 core tenets: value, relevance and consistency.

 

1) Value

  For content marketing to attract people to your business, your content has to be valuable. It has to offer something – be it advice, guidance, interest, intrigue or controversy – that your target audience genuinely care about. Thankfully, value isn’t hard to create – and with a bit of effort, and a bit more strategy, you can create truly irresistible content.

• Problem solving content: Whether your website visitor is looking for advice, opinions or products, they’re trying to problem-solve. If your content manages to answer your visitor’s questions, and solve these problems, you’ve created genuine value.
• Market-beating content: Your content can improve upon existing content, adding greater depth and detail than anything that’s gone before.
• Emotive content: If your content can elicit an emotion, from delight to disbelief, you’ve created material that people care about.
• Convenient content: Most of the web’s useful information is spread across dozens, even hundreds, of websites. By compiling resources and information together, you create value through convenience.

 

2) Relevance

Value is completely subjective, and one man’s trash may literally be another man’s treasure. In order to attract the right type of people to your business, your content needs to be relevant to your target demographic. A ‘Complete Guide to Local SEO’ is a perfect piece of content for attracting small business owners – but it’s no help if your website sells bespoke leather shoes.

 

3) Consistency

Selling requires trust – and most of the time, wowing a new visitor with a stunning piece of content isn’t enough to ensure a sale. Your business needs to regularly impress, and offer its visitors valuable content time and time again. This consistency builds trust between brand and visitor. It implies an understanding of a visitor’s problems, and a desire to put their needs first. In other words, the more value your business offers to a visitor, the more value you can expect in return.

Types of Content 

 ‘Content’ can be a bit of an ethereal concept, with dozens of conflicting definitions floating around the internet. As Google’s Avinash Kaushik explains, the reality is much simpler:

Virtually any medium can be used for content marketing – as long as your target audience will engage with it. There’s no sense in creating a technical whitepaper for a teenage audience, in the same way that blog posts may be too casual for the technical director of a digital security firm.

 

Blog Posts

Blog posts are the heart and soul of thousands of successful content marketing strategies – and the stats explain why. HubSpot surveyed over 7,000 businesses, and reached the conclusion that blogging businesses generate 55% more visitors, 97% more inbound links, and 434% more indexed pages than their non-blogging counterparts. That means more traffic, more leads, and more sales.

 

Guides

There’s a lot of crossover between blog posts, articles and guides. Whilst a typical blog post probably clocks-in at 500 words, a guide might be more comprehensive and in-depth. Some subjects (like content marketing!) can’t be adequately covered in a short post, and may require multiple blog posts, or a longer guide. There are benefits to both approaches – and the ‘right’ choice will depend upon your target audience, and how they prefer to engage with content.

 

eBooks

eBooks allow businesses to show-off their expertise in the most in-depth and insightful way possible. Typically several thousand words long, an eBook acts as an authoritative resource on your chosen topic – often containing analysis, commentary, quotes, references, images, illustrations and statistics. Creating such valuable resources requires an investment of time and energy – but these efforts are quickly rewarded. By placing eBooks behind a CTA or contact form, you can trade your content in exchange for select details about your visitor – perfect for long-term lead-nurturing.

 

Whitepapers 

 

Videos

Sites like YouTube allow you to quickly create, share and embed videos. These videos are perfect for visually illustrating your content, and help to add variety to your content plan.

 

Infographics

Another visual medium, infographics make use of eye-catching design elements to create engaging and easy-to-digest content. Whilst infographics can’t contain as much information as a post or guide, they’re extremely easy to share and engage with.

Content Strategy

In order to attract the right people to your website, and engage with them in a productive and profitable way, your business needs to define its content strategy.  This strategy will vary from business to business – but you should always address the following 4 elements:

 

1) Buyer Persona

Who are you targeting with your content? What are their ‘pain points’? How can your content solve these problems?

 

2) Sales Funnel

Which part of the sales funnel are they in? Are they new leads, looking for basic information? Are they sales-qualified, and looking for technical information and case studies? Tailor your content according to their progression through the sales funnel.

 

3) CTAs/Landing Pages

How can you tie your content into your own sales funnel? Which offers, promotions and CTAs will you use to nurture your leads?

 

4) Distribution Channel

Which distribution channels will lead to the most productive engagement? Do your leads prefer social media, email or blogging? Choose a channel that resonates with your audience.

About Paul Letourneau
I'm a Digital Creative Strategist with with years of experience working for entrepreneurs, startups and international brands.

Source : http://turny.co/use-content-marketing-create-irresistible-brand/

Anytime you use a word online—whether it’s in a blog post title, or a URL address—you automatically engage in SEO and keyword research.

Think of SEO as a discovery tool. If you want clients to reach you, if you want new customers to find you, you’ll want to know not only what SEO means—search engine optimization—but what you can do with SEO.

 Though you could probably get a degree in this stuff, here are a few short tips for a better SEO strategy.

 

Emails are one of the most effective marketing tactics out there. If opened, an email potentially places a pebble in your reader’s shoe: you give them something to think about and to think about later. The trouble, then, is figuring out which emails work and which don’t. Luckily, we have some good advice to share. Here are nine types of effective email marketing ideas.

Ready to start your project? Get in touch with us via our Contact us!

SOURCE: http://bit.ly/1uNryaDhttp://www.kelseyads.com/9-emails-business-sending-infographic/

You have a Brand and want to Show the world? But in a very short time or at a distance. ArtX Pro’s 360 Degree services with sole objective gives you all advertising services, Visionary organizations understand that a true 360 degree view of the customer gives a relevant knowledge with easily accessible and actionable.

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Digital marketing can be one of the more challenging sectors of the marketing world. It seems that as soon as one initiative is implemented, something new comes along, and you’re always trying to keep up with the herd. That’s why it’s important to stay ahead of the trends, and here are just a few of the innovations in digital marketing that you should keep an eye out for.












Personalization
Whether you’re a big blue chip company, or a small local firm, every client wants to be made to feel special. That’s why it’s important to ensure their experience is personalised, and digital marketers have been striving to do just that. This means that when customers login, they are shown the content that will interest them, that their favourite things are given priority on the page, increasing the time they spend on your site and therefore giving you a higher chance of a sale.

Social media campaigns
Although companies using social media is nothing new, they are certainly becoming more creative with their campaigns, and many have achieved substantial buzz by using nothing more than a clever hashtag. Whether it’s the launch of a new show, product, or idea, giving people things to vote on and tweet about is an easy way to get people curious, and perhaps even get your name trending. The best social media campaigns mix traditional with new media, allowing people to discuss what they’ve seen on their televisions, sharing the experience with others which can generate excitement. Check out sites such as Google Sandbox for information about successful campaigns and inspiration for launching your own.

Cross-channel experiences
Having all your platforms work in harmony is not only key for a user-friendly experience, but makes it easier to control and analyse how people are using them. The internet is no longer for laptops and PCs, and you need to ensure your user experience is compatible with:

• Mobile phones
• Tablets
• Game console browsers
• Handheld devices

Ensuring that there is synchronisation between all these platforms, and that they work with a single login, means it’s more likely that clients will enjoy your site from multiple devices. With many clients checking products online before they go to a physical store, this is essential for capturing clients who are on the move.

Stronger content
Companies are now realising the value of good, tailored content for their site, not only to drive traffic, but to keep clients on the page and hopefully inspire them to share it. The more interesting and creative the content, the higher the chance of social engagement, a great way to generate interest in your site.

Web design that works
In simpler times, web designers only needed to create sites that would be navigated by mouse. However, the past couple of years has seen a massive rise in the number of tablet computers being sold, and this means a lot more users with touchscreens. Therefore, when it comes to designing a site, it’s important to consider how it’ll be navigated by these new users, and how well the various features are going to work. For example, Flash isn’t available with certain tablets, and it can be difficult to scroll through pages on others. You may wish to choose a simpler design to accommodate these users, or re-direct them to a touch friendly version of your site. This ensures you don’t lose clients just because of frustrating website features.

Digital marketing is a fast-paced industry, and that’s why it’s important to always stay ahead. No matter what industry you work in, there are always unique and exciting ways to stay ahead of the crowd and make your business stand out in a difficult economy.

Ref: http://www.creativeguerrillamarketing.com/advertising/latest-trends-in-digital-marketing/

With the rise of social media and the proliferation of devices, applications and platforms, online marketing has undergone a significant transformation. Marketers need to reflect on how best to extend their brands and cultivate consistent relationships with customers via various channels. As cross-channel marketing has become the norm, continuous monitoring, evaluation and real-time optimization of campaigns are required to ensure their (the campaigns’) effectiveness.

The infographic also provides an overview of how customers access and interact with content through various channels. It presents a growing assortment of opportunities for marketers in the digital space, which can be leveraged to track consumers’ pulse and improve engagement. Marketers and businesses can utilize the statistics and research-based information to decide on the technology that can be used to enhance their cross-channel programs.

“Top 4 Digital Marketing Trends for 2013” lists the top priorities for marketers in 2013 and chalks out a road map for lead generation. Its visual representations shed light on market trends and projections for the next few years. Figures on mobile advertising revenue indicate that from $9.6 billion in 2012 the revenue is set to reach $24.5 billion by 2016.