Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts
2015 offer | Free Social media marketing
2015 offer | Free a month | Social media marketing
Social media marketing primarily
covers activities involving social sharing of content, videos, and images for marketing purposes. Social Media is a platform for you to interact with your consumers and discuss & share. Social media marketing, in addition to low
cost outcome, it also has several benefits, including:
•Increase products and brand awareness
•Increase web traffic
•Improve SEO (Search Engine Optimization)
•Increase customer loyalty
3 Reasons Why Your Business Must Be Social
Social media engagement is not just for the tech savvy consumer. Social media engagement has been adopted by the world’s most powerful politicians; it has been integrated into the lives of teenagers, revolutionary leaders and grandmas.
Below are reasons why social media engagement is defining element of
the 21st century – and why it is critical for your success in business:1. If you’re not online, you don’t exist.
Whether or not we care to participate, today’s methods of sharing and communicating rely on social networks (and increasingly, mobile devices). These networks have increase the frequency and volume in which we are able to formulate new relationships, discover information and speak to a widespread community. It has impacted the way individuals interact on social, emotional and psychological levels; it has impacted global politics and toppled regimes. In the midst of a major sociological and cultural shift, these modes of communication have changed the way we do business.
Business no longer exists without a social element. If you are not communicating online – informing existing customers and connections, educating, entertaining and converting new clients and partners, your business will be as memorable and reachable as that party you went to 15 years ago, made no new friends and took zero pictures. Your business connections today require constant visual, auditory and literary impressions of you who are, what you do, and the influence you are going to have on their lives. Otherwise, you are (at best) a cloudy memory from the past.
2. Content is king.
This statement comes with a caveat. In order for content to have superior social business influence, it must be targeted, exist within the framework of a courageous and organized social strategy, be unique, educational and enjoyable. The (catchy) phrase is thus vague and simplistic, but what it means to convey is the idea that in today’s social media landscape, what you say, how you say it, and the way you choose to display it – all have an impact on your professional brand.
You get to decide how you want to present yourself, your ideas and your solutions; you have the freedom to be as inventive with your company ethos as your budget allows. It also means you have a responsibility to do so. Without producing informative and entertaining content, without explaining the evolving story of your company and its reasons for foundation – you target group of clients, partners and consumers will be influenced by those businesses that take the time and energy to communicate on a personal level. The onslaught of competing content flittering throughout the web requires your content make an impression.
“But social media is better for companies that have a large consumer base. It’s not for B2B.”Not only is this argument outdated, it is false. Social media exists for many purposes, but the main one is to establish and build communication. As a business owner, manager and employee in B2B, this communication is not only an advantage – it is pivotal to establish trust with your target audience. B2B associates may not exhibit the same behavior within social media as the leisurely consumer, but business clients, partners and advisers are consumers, too. They seek innovation, knowledge, solutions and services on the web, like anyone else.
Talk to them with your stellar content.
3. Expertise is everything.
In order for people to choose you over your competitors, they must be convinced that you are the best at what you do. At the very least, they must believe that you offer something in a way that no one else does. This “something” can exist in the form of products, services, consultancy or ideas. (I digress, as this business development concept is elementary.)
Yet, what many companies fail to see (or believe) is that they depend on social media to convey this expertise. Thought leaders stake their claim by producing content - regualrly and with intention. They then spread this content throughout communities where they have earned the community members' trust. Sure, they acquire media attention with traditional PR outlets, but they are also the creators of their own reputation with their reign in social media.
As mentioned in Point 1, without an online presence, you fail to exist to your current and potential business market. Point 3 takes us deeper: without an online reputation, you will fail to earn the trust of your business consumer base.
Producing content that can be distributed online allows you the opportunity to share your past experience, your opinions on developing industry issues, to interact, discuss and debate with relevant communities. When you continually share your expertise, your target group (which, with the development of online networks, has become your audience) will begin to trust you; they will look to you for information and will turn to your business when in need of a solution.
All together now…
An online presence, the importance of content and the active effort to share and communicate expertise come together to explain not only why you should engage in social business, but why your company’s influence and profitability depend on this engagement.
Ready to start promote your business by social media? Get in touch with us via our Contact us!
Author : Erin Nelson (exploreB2B GmbH) Communication & Marketing Manager
Facebook Ads vs Promoted Posts
Facebook Ads vs Promoted Posts: A Side-by-Side Comparison
Targeting your audience on Facebook is not only painful, but confusing – especially if you want to go down the ‘organic’ path.
Hey, I can’t blame them, as any business with interested
parties and dollar driven investors want return on their profits. So
whilst I don’t agree, I can understand why Facebook has made it
difficult for business owners to connect with their followers unless you
show them the money.
Understandably, several individuals are unhappy with this new paid
approach, including Dallas Mavericks owner, Mark Cuban, who was
extremely vocal when presented with a price tag of $3,500 in order to
promote a message from the Dallas Mavericks Facebook Page to their
followers.
FB is blowing it ? This is the first step.. The Mavs are considering moving to Tumblr or to new Myspace as primary site twitter.com/mcuban/status/…
— Mark Cuban (@mcuban) October 27, 2012
But with over 1 billion users, Facebook’s juggernaut position (which
is essentially a monopoly) allows them to impose these monetary
protocols, so for now, we’re stuck with playing by their rules.
So there are two key methods of advertising your business
on Facebook: the standard Facebook ads and the more recent introduction
of Promoted Posts. So let’s observe the two options and determine which
will suit your business.
Facebook Advertising
This is easily the number one method Facebook relies on to
generate the bulk of its revenue. They allow you to place paid ads which
are then displayed to your targeted audiences.
When you establish an advert, you can narrow down your audience by
using demographic factors such as age, sex, location etc. But that’s not
all, you can even go down to specific interests such as whether you
want them to like ‘cooking’ ‘gardening’ which Facebook then uses to
estimate the size of your target audience. The number of individuals to
whom the ad is actually served depends on your budget and there is no
guarantee that anyone will click on your ads.
Like Google, Facebook allows you to set a budget so you
don’t blow a couple of hundred or thousand within the first few days.
Your budget can be as low or high as you want and Facebook also commits
to helping you achieve your advertising goals by displaying your ads to
the most relevant audience.
So let’s summarise the Pros and Cons of advertising:
As you can tell, the advantages clearly outweigh the
disadvantages, however, you should still be mindful of a couple of
factors. Given the cost effectiveness of establishing Facebook ads, the
platform is infiltrated with a number of ads and as a result – some come
across as spam. Secondly, ads are a distraction and some of the savvy
web users have discovered a few methods to block these ads.
Despite these minor issues so to speak, Facebook ads are
definitely an effective medium for advertising especially since the cost
per click is significantly lower than what you would pay with Google
Adwords, plus it’s a great way to generate ‘likes for your business.
What if you already have enough likes? Well, let’s turn our attention to Promoted Posts then…
Promoted Posts
Think of Promoted Posts as something which is in between a standard
post and an advertisement. The concept is straight forward, you select
the post you want to promote, and just click on the ‘promote’ button
next to the ‘comment’ and ‘share’ buttons.
The promoted posts will occupy up to a third of the news feed making them very visible. Take a look at the advantages and disadvantages of Promoted Posts:
As you can see the advantages overshadow the disadvantages
making this a good method for getting your message out there. The lone
caveat I will add is that you require a following / likes to see any
real benefit from this method.
Comparison between Facebook ads and Promoted Posts
So now that we’ve analysed the two methods of advertising, which one
is better for your business? Well, that will depend on the situation. So
here is the overall summary between the two:
Although both options have their advantages and work
equally well, it all comes down to the environment and what you’re
trying to do. If you have minimal likes, start off with Facebook ads to
develop likes and get targeted followers. Once you’ve got a fan base
going, start to use your Promoted Posts to show off your events,
promotional offers, news and given you have targeted followers, these
readers will be inclined to read the post and even share it across their
network.
So, what’s your favourite method of advertising on Facebook – Ads or
Promoted Posts? Have you tried either of these methods? I’m keen to hear
your success stories or feedback on how one method works better than
the other.
Are you Ready to start for facebook marketing? Get in touch with us via our Contacts.
Source: http://socialmouths.com/blog/2013/05/14/facebook-ads-vs-promoted-posts/
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