Showing posts with label Creative Design. Show all posts
Showing posts with label Creative Design. Show all posts
The Importance Of Branding
When we meet someone new, within the first few seconds, we
instinctively formulate assumptions about who he or she is, what he or
she does, their personality, and so on. These assumptions are based on
nothing but visual communication, this universal facet of human
interaction holds true for the brands we interact with as well. Just as
we analyze people’s hair, clothes and polka-dot socks; a brand’s
corporate identity speaks volumes about the brand itself. A brand’s
corporate identity is far more than a mere collection of colors, fonts
and a logo. A brand’s corporate identity is in fact a promise, a promise
to your audience. Communicating the brand’s attributes, beliefs and
overall personality. The Googles and Coca Cola’s of this world
understand that about their brands.Brand Promise
A lot of time, money and design go into ensuring that when you pick up a Coke anywhere in the world, you do so with the promise of quality and refreshment. The red and white color pallet and iconic logo go beyond distinguishing the brand apart for the competition it also gives the audience a sense of the Coca Cola Company’s personality. Design professionals go to great lengths in creating exquisite corporate identities, which perfectly encapsulate a brand’s identity; every minute detail and design decision is carefully calculated, scrutinized and passed through a filter of expertise, talent and experience in the field of visual communication.Consistency
The paramount importance of a brands corporate identity emphasizes the need for consistency in adhering to the brand’s identity guidelines. Once design professionals have meticulously executed a brand’s identity, it runs the risk of counting for nothing if implemented incorrectly.Confusion is costly
Consider for a moment, that you visit a doctor, and you are diagnosed with a particular ailment, the next day you go back and you are diagnosed with a different ailment. The symptoms are the same but the diagnosis is wildly different, would this not cause you to lose confidence with your doctor? The same basic idea is applicable to the relationship between a brand and its audience. If a brands presence is not consistent across all platforms it results in doubt and confutation from your audience. If a brand uses a different hue of red in their stationary and their digital material or has varying types of fonts for their logo, the brands stands very little chance of establishing itself as a trusted/recognizable entity in its industry. It all boils down to the simple truth that people will not trust a brand if they do not understand what said brand stands for, what it believes and what it promises…Its Identity!Ready to start promote your business by website design? Get in touch with us via our Contact us!
About the Author: Quite simply a design Super Amadeus!
Creative Design Easy Process
1 Brief:
Meetings to discuss the project in detail and clarify any technical
issues including objectives, budget, timetable and corporate identity
guidelines.
2 Research:
Information gathering phase. Research client offering(s) market and competitive landscape. Analysis of goals and objectives of client
offering(s) to deliver design and content in an effective campaign.
3 Visualize: Critical thinking phase. Develop
conceptual strategy and approach using analysis and conclusions of data
gathered. Conceptualize visual presentation methods based upon strengths
of client offering(s).
4.Design:
Articulation phase. Create the visual architecture of the conceptual
approach. Explore / develop color, type treatment, look and feel of the
design. Present comps and sketches for client review and discussion.
5 Create: Production phase. Designs created in final
format for print production and / or media outputs, online integration
or media presentation as needed. Production and delivery of
deliverables.Ready to start promote your business by Creative Design? Get in touch with us via our Contact us!
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