Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Creative Design Easy Process

Unknown 10:50 , ,
http://www.bwd.co.za/wp-content/uploads/2014/08/1.png1 Brief:  Meetings to discuss the project in detail and clarify any technical issues including objectives, budget, timetable and corporate identity guidelines.
 
 
 
 
 
 
 
http://www.bwd.co.za/wp-content/uploads/2014/08/2.png2 Research: Information gathering phase. Research client offering(s) market and competitive landscape. Analysis of goals and objectives of client offering(s) to deliver design and content in an effective campaign.

http://www.bwd.co.za/wp-content/uploads/2014/08/3.png
3 Visualize:  Critical thinking phase. Develop conceptual strategy and approach using analysis and conclusions of data gathered. Conceptualize visual presentation methods based upon strengths of client offering(s).
 
 
 
 
http://www.bwd.co.za/wp-content/uploads/2014/08/4.png 
 
4.Design: Articulation phase. Create the visual architecture of the conceptual approach. Explore / develop color, type treatment, look and feel of the design. Present comps and sketches for client review and discussion.
 
 
 

http://www.bwd.co.za/wp-content/uploads/2014/08/5.png5 Create: Production phase. Designs created in final format for print production and / or media outputs, online integration or media presentation as needed. Production and delivery of deliverables.








Ready to start promote your business by Creative Design? Get in touch with us via our Contact us!



 
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Explainer Animations Make Great Advertising | 5 Reason

Unknown 09:48 , , , ,
Explainer animations are making waves in the world of advertising.
Businesses are increasingly using explainer animations to advertise their products and services, and here are our five reasons why:

1. Explainer Animations are Web Savvy

A quick search on any major online video platform (e.g., YouTube, Vimeo, Daily Motion, etc.) will give you an idea of how popular and in-demand explainer animations are.
Extensive research conducted in recent years indicates that more and more Internet users spend a significant amount of their time online watching videos. These could be for entertainment, education, business interests, general knowledge or interviews.
Let’s take a look at some recent figures:
  • In 2012, video was the fastest growing format of advertising.
  • 90 percent of users say that seeing a video about a product is helpful in the decision process.
  • 65 percent of executives visit the marketer’s website after viewing a video.
You may ask: Why is this so?
Well, videos can more easily explain concepts in a lively and vibrant manner than reams of copious text.
For this reason, explainer animations can have a significant effect on conversion rates. According to comScore, 45.4 percent of users viewed at least one video online per month, and the average user spends at least 16 minutes per month watching advertisements online.

2. Explainer Animations Engage

Imagine you come across a shop, and you like what is displayed in the windows. You walk in, look around and find items that catch your eye, but you don’t see anybody in the shop to assist you. What would you do then? Would you wait around, or would you walk out?
An explainer video can sit on the landing page of your website and be that virtual shop assistant to guide visitors around the website, informing them what they can expect to find.
Research conducted by eMarketer suggests that around 65 percent of U.S. marketers plan to increase their mobile advertising budget to incorporate video marketing strategies. This is probably to incorporate explainer videos that enhance online customer service.

3. Explainer Animations Work Hard

Technology is a boon for us mere mortals in that it can continue to work hard when we need to recharge ourselves.
So, while we are catching some shut-eye time, explainer animations — when positioned online — can continue to advertise your products and services to audiences the world over. We like to call them our “silent sellers” for this reason.
Is it any surprise, then, that (according to Outbrain) 80 percent of online marketers use video as their tool?

4. Explainer Animations are Easy to Understand

A good explainer animation will have a clear and comprehensible script so that it engages, informs, educates and entertains your audience. It’s all about giving something of value to your audience so they feel valued, and in return, they trust your business more.
A good script would be suitably worded with the appropriate pitch and intonations to create the relevant feel for the audience.
If the language and words used in a video ticks all these boxes then, yes, we can possibly believe it when the Online Publishers Association states that 46 percent of viewers take an action after watching an online video advertisement.

5. Explainer Animations are Popular!

According to a study conducted by the Online Publishers Association, 80 percent of Internet users can recall an online video advertisement that they have seen in the past month, while 75 percent of online video viewers have interacted with online video advertisements.
Most of these videos are made using explainer animations, which can cut the boredom and tedium right out. They can encourage, inspire and impress with the way they mesh creative technology into advertising strategies, thus, making them lively, vibrant and immensely popular.
So, if 32.3 percent of videos are being exposed to the average Internet user (another comScore statistic), then your video should be a part of this figure. Using an explainer animation could get you there.

Ready to start promote your business by Explainer Video Animation? Get in touch with us via our Contact us!

 

Author by: Dr. Manroop Takhar is the Managing Director of Qudos Animations
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Explainer Video Animation Process

Unknown 06:57 , , , , ,
1. Receive brief from client which should include a context for the animation.

2. Idea Generation – Together with the client we draft a ‘content’ document. We also start to draft the storyboards.

3. Storyboards, characters and backtracks are given to the client for approval.

4. Writing of voice over script according to content received. Client approves VO script and chooses from the VO options we would have provided. 

5. Writing of Action script, which details animations and transitions specifically based on the voice over script, storyboards and brainstorming between the team. the client is to approve the script.

6.  Animating begins and all the elements are put together.

7. The client reviews animation and suggests any revisions. Otherwise, if the client is satisfied, the client approves and we continue with the final phase.

8. The final video is put on disc for the client to collect.


Ready to start promote your business by Explainer Video Animation? Get in touch with us via our Contact us!

Explainer animations are making waves in the world of advertising.
Businesses are increasingly using explainer animations to advertise their products and services, and here are our five reasons why:

1. Explainer Animations are Web Savvy

A quick search on any major online video platform (e.g., YouTube, Vimeo, Daily Motion, etc.) will give you an idea of how popular and in-demand explainer animations are.
Extensive research conducted in recent years indicates that more and more Internet users spend a significant amount of their time online watching videos. These could be for entertainment, education, business interests, general knowledge or interviews.
Let’s take a look at some recent figures:
  • In 2012, video was the fastest growing format of advertising.
  • 90 percent of users say that seeing a video about a product is helpful in the decision process.
  • 65 percent of executives visit the marketer’s website after viewing a video.
You may ask: Why is this so?
Well, videos can more easily explain concepts in a lively and vibrant manner than reams of copious text.
For this reason, explainer animations can have a significant effect on conversion rates. According to comScore, 45.4 percent of users viewed at least one video online per month, and the average user spends at least 16 minutes per month watching advertisements online.

2. Explainer Animations Engage

Imagine you come across a shop, and you like what is displayed in the windows. You walk in, look around and find items that catch your eye, but you don’t see anybody in the shop to assist you. What would you do then? Would you wait around, or would you walk out?
An explainer video can sit on the landing page of your website and be that virtual shop assistant to guide visitors around the website, informing them what they can expect to find.
Research conducted by eMarketer suggests that around 65 percent of U.S. marketers plan to increase their mobile advertising budget to incorporate video marketing strategies. This is probably to incorporate explainer videos that enhance online customer service.

3. Explainer Animations Work Hard

Technology is a boon for us mere mortals in that it can continue to work hard when we need to recharge ourselves.
So, while we are catching some shut-eye time, explainer animations — when positioned online — can continue to advertise your products and services to audiences the world over. We like to call them our “silent sellers” for this reason.
Is it any surprise, then, that (according to Outbrain) 80 percent of online marketers use video as their tool?

4. Explainer Animations are Easy to Understand

A good explainer animation will have a clear and comprehensible script so that it engages, informs, educates and entertains your audience. It’s all about giving something of value to your audience so they feel valued, and in return, they trust your business more.
A good script would be suitably worded with the appropriate pitch and intonations to create the relevant feel for the audience.
If the language and words used in a video ticks all these boxes then, yes, we can possibly believe it when the Online Publishers Association states that 46 percent of viewers take an action after watching an online video advertisement.

5. Explainer Animations are Popular!

According to a study conducted by the Online Publishers Association, 80 percent of Internet users can recall an online video advertisement that they have seen in the past month, while 75 percent of online video viewers have interacted with online video advertisements.
Most of these videos are made using explainer animations, which can cut the boredom and tedium right out. They can encourage, inspire and impress with the way they mesh creative technology into advertising strategies, thus, making them lively, vibrant and immensely popular.
So, if 32.3 percent of videos are being exposed to the average Internet user (another comScore statistic), then your video should be a part of this figure. Using an explainer animation could get you there.
- See more at: http://www.agencypost.com/5-reasons-explainer-animations-make-great-advertising/#sthash.UTPk1IPz.dpuf
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The Advertising Agency Bloodline

Unknown 13:07
Written by Neil Spencer

 
Are you ready to start advertise your business? Get in touch with us via our Contact us!



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Building a Advertising with an Agency

Unknown 12:13 ,

http://images.projectsgeek.com/2014/11/Advertising-agency-system-project.jpgYour company’s penetrate and you want to increase sales and reach a broader audience. Great! But as you start looking at your identity and marketing strategy, you realize the market plan is outdated, doesn’t clearly communicate who you are anymore, and doesn’t drive users to take action like contacting you or making a purchase. You need help. If you don’t have a full team of design, development, advertiser and digital marketing experts on staff, you need to outsource your marketing efforts. Finding the right agency is critical, but with all the companies out there offering advertising services, where do you begin? Since your time is valuable, taking a few moments to do some prep work before your search will help get you started on the right foot. First, ask yourself these questions:

What are my goals?

Understand that this goes beyond just what services you think you need. You may want a new design, but you’ll need to consider how this affects your messaging, the functionality of the site, and what actions you want users to take. A quality firm can help find solutions to your problems and give suggestions you may not have thought of. They will want to know what goals you have in mind for the brand/ company and what’s motivating you for this change?

Is my messaging in place?

Chances are, if your marketing strategy is outdated, your messaging is as well. You can probably pull a lot of information from creative, but you may also need to align it with your company’s new goals or positioning. You’ll want to have a good idea where you are with your messaging and content before engaging a firm. Getting content is typically the biggest cause for project delays.

What’s my budget?

Like buying a car, knowing your budget will save you a lot of time figuring out whom to work with on your new project. If you only have a budget for a used Honda, you wouldn’t want to waste your time going to the BMW dealership. The same principle applies to advertising and promotion. If you know your budget and can talk about it early in the process, you’ll both quickly determine if it’s a good fit or not.

What’s the timeframe?

If you’re like most companies, once you realize you need a new advertising, you probably needed it 6 months ago. You may be in a hurry, but patience will help you get the best results. if produce more unique results that can set you apart from the competition. No matter what vendor you choose to work with, keep in mind that if you delay in delivering your content or making decisions, your final delivery date will most likely be impacted.

Am I flexible on my budget or timeframe?

Sometimes you need to stick to your guns and get the site up ASAP. But if you’re not in a hurry and willing to have some wiggle room in your budget for additional items to enhance your advertising, you may get a better product and ROI. Flexibility in your budget and timeframe will enable the firm you work with to be more thoughtful and strategic in working on your project.

What type of firm? Simple service provider or strategic partner?

  • You’re going to work with a company you’ve never done business with, looking to them to help update your company’s new presence. Trust is a huge factor before you make a decision, but you need to know what type of firm you want to work with.
  • There are a lot of companies that will be a simple service provider; you need work done, they offer that service and do it, then move on. Simple solution providers may be less expensive, but they may not give you the advice and strategy your business needs. Working with this type of vendor may be a bit quicker and save you money, but you might not get the best results for your business.
  • But there are also those firms that prefer a strong partnership and want a collaborative relationship, taking a more strategic approach while looking at your business goals at a high level to find the best solutions. This type of firm may take longer, but they will view their success by the growth of your business and the satisfaction of your users.
Once you’re able to answer these questions, you’re prepared to start your search. After you’ve found some vendors you might want to work with, look at their portfolios and be ready to ask some questions of them:

Can they tell you about their process?

A good firm will have a clear process they take their customers through. This may be different from firm to firm, but there should be a clear, organized system. Keep in mind that processes can also vary from customer to customer, because all projects are a bit different, but there should be a clear foundation that they start with.

How do they approach the creative and promotion?

There should be some baseline strategy to understand your business, your goals, and your audience before work begins. Some of the best advertising out there are rooted in a “content first” approach, where creative strategy dictates the design and placement of the advertising. Some firms do great design, but be sure to find out if they put any thought behind it besides making it look pretty.

How much does it cost?

You’ll find costs all over the board, so this goes back to understanding your budget and what you’re looking for from your vendor. Some firms have set costs for all their services and may be ideal for modest budgets while others offer custom website solutions that integrate design, digital marketing, and development to really enhance your online business efforts. These tend to be more expensive with varying prices depending on scope, but working with this type of firm will give you a unique advertising that will set you apart from your competition. Vendors that have creative adverting solutions may also give you a range rather than a fixed cost, since your needs may change as they do their strategy and analysis. Some may also recommend an approach to do a research/strategy/planning phase first in order to get a better idea of what the full project scope will look like when production begins and allow them to find better solutions for you.


Are you ready to start advertise your business? Get in touch with us via our Contact us!



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How To Build a Brand Development Strategy That Works

Unknown 13:47 ,



What is your brand development strategy? You do have one, don’t you?

It may seem like common sense that if you want to grow your business you need to grow your brand, but how do you come up with a brand development strategy, and how do you know if it is a good one? It may help to realize that when you clear away all of the unnecessary details, a successful brand development strategy has three main elements.
  • Understand Your Customers
  • Be Relevant
  • Be Patient


Understand Your Customers

The first element of your brand plan is to make sure you truly understand your customers. Understanding what really drives their behavior will inform all your branding decisions, as well as determine the direction your brand development strategy will take. The more you understand your customers the better you can predict how they will respond to your marketing, and that really is the key. Understanding them is key to being relevant to them, too.


Be Relevant

Once you’ve determined what motivates your customers you can start to answer the question, “What need does my product fill?” This is quite possibly the most important question you will ever ask in regards to your brand development strategy. For your company and its services to become meaningful in the eyes of both present customers and future ones, your product needs to be relevant; it needs to fulfill a need.
People have many needs and it is quite possible that your product could fulfill several of them. This is where understanding what motivates your customers will help you decide which needs are most fundamental and therefore most effective. Customers are often very creative creatures. Listen carefully to what they tell you and your sales/service staff. Once you identify a need that your company can satisfy, the goal is to associate your product with the fulfillment of that need in the minds of the public. If you can do that, you’re well on your way to solid brand development. Strategy aside, it’s just common sense to ask yourself what your product can do for your customers. When it comes to your advertising, they are certainly asking themselves, “What’s in it for me?”


Be Patient

The third element is simply to be patient. Implementing a solid brand development strategy can be a very long and slow process. It takes time to change the way the public thinks abou your product, and it is important that you be prepared to take the necessary time to do so effectively.
For your brand development strategy to be truly effective it needs to result in strong communication and positioning that lasts. If you are in too much of a hurry, if you cut corners and take shortcuts, your carefully built image could be as fleeting as a morning fog. Take your time, play the long game and build your brand slowly and patiently on a solid foundation.  If you’ve taken the time to discover and communicate the needs your product fills, your patience will be rewarded.

Ready to start your project? Get in touch with us via our Contact us!



ABOUT THE AUTHOR:
Brant Kelsey is principal and founder of Kelsey Advertising & Design, a brand marketing and strategy firm in LaGrange, Georgia. He is a Certified Brand Strategist through the Brand Establishment.

Reference:
http://www.kelseyads.com/how-to-build-a-brand-development-strategy-that-works/
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Corporate Identity for Business

Unknown 06:06 , ,


 

Corporate identity is the process of building a brand image of business by promoting and communicating its corporate image through the use of its logo, business card, visiting card, brochure and envelope etc. Upholding a company’s distinct corporate culture for enhancing its public image is one of the major objectives of corporate identity. 

 

Every business organization needs to attain a discreet corporate identity that should be reflected in its products, services and in its work culture. Being a reputed web and graphics design company, ArtX Pro is well aware with these crucial aspects of corporate identity design. Our corporate identity services include corporate identity graphic design, corporate identity logo design, envelope design, business card design, brochure design, E-Presentation, and many more.

 

We provide a high quality one-stop-shop for graphic design and print solutions, as well as for web design for your business success. 

 

 Corporate Identity Services:

  • Naming
  • Logos
  • Corporate Identity
  • Stationary
  • Packaging
  • Website design
  • Social network design
  • E-Catalog
  • E-Presentation
  • Digital Design
  • Office board
  • Office Kit
  • Document layout
  • Office branding
  • Shirt design
  • screen wallpaper
  • LED Presentation
  • Office Material
    and many more. 

 

Ready to start your project? Get in touch with us via our Contact us!


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Digital Signage & Menu Boards

Unknown 15:21 , ,

















Digital Signage & Menu Boards are form of Electronic display that shows the information, advertising and other messages. These are more cost effective and flexible then any other visuals. Digital Menu’s & Signage simultaneously drawing customers attention to the other information & Promotion.

USER OF OUR SERVICES:

Retails
Restaurants
Banks
Hotels
Airports
NGO
Schools
Colleges
Campuses
Entertainment Places
Restaurants
Hospitals
Dentist Offices
Healthcare
Exhibition
Others


Ready to start your project? Get in touch with us via our Contact us!  



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Let's Rejuvenate Digitally!

Unknown 15:17 ,


















Digital Pro connects your business all over the globe digitally via digital platforms. Digital Pro gives you a unique and high standard to your business which gives you to get higher strength to your business growth.

ON-AIR
  • Corporate Films
  • TV Commercial
  • Documentary
  • Animation
  • Digital Signage & Menu Boards
  • Event Cover
  • Music Video
  • Ticker & Slider
  • TV cable Ads.
  • Radio Ads
  • Time Check
  • Others
ONLINE
  • Commercial Pro
  • Web Video
  • Explainer Video
  • Presenation video
  • Demo video
  • Website design
  • Infographic
  • Social Networking
  • Online Marketing
  • E-catalog
  • E-book
  • Others

Ready to start your project? Get in touch with us via our Contact us!  



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Strengthen Your Brand to 360 move

Unknown 14:23 , , , ,

You have a Brand and want to Show the world? But in a very short time or at a distance. ArtX Pro’s 360 Degree services with sole objective gives you all advertising services, Visionary organizations understand that a true 360 degree view of the customer gives a relevant knowledge with easily accessible and actionable.

PROMOTIONAL SERVICES:
  • Brand Strategies
  • Brand Activity
  • Brand Identity
  • Marketing Strategies
  • Media Planning
  • Digital Branding
  • Commercial Video
  • Web Services
  • Flash Mob
  • Event Management
  • Others
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happy new year 2014

Unknown 11:41 , ,


A New Year Brings With It New Opportunities.
It Is the Time to make build-up business
As You Open a New Chapter of Your future.
Have a successful Year ahead to spend.
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2014 Pro

Unknown 13:25 , ,

Every brand has an Insight Future story to show the world. Here; we the ArtX Pro’s “2014 Pro” is a Bridge between brands and consumers. Through an impressive research and strategy on your product, we connecting the line between product and service, functional and emotional, physical and digital, for heightening the new look of your future. So what are you waiting for, just believe on yourself and get us On-board.
Why 2014 Pro

  • Target your market audience in mean time.
  • Would Glow your product image on high-level.
  • Build a reliable relationship to the target market.
  • Step-up your market image with your competitors.
  • 2014 Pro, advertise you from Digital, Media & Creatively.


Ready to start your project? Get in touch with us via our Contact us!


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Commerical Pro

Unknown 05:57 , , ,

Product Demonstration

To show the people that how your product works in a less time and leave a strong purchasing impression on their minds. Usually anyone views product videos are 85% chances of likely to purchase it, and our creative demonstration videos help you to grab their mind.


Instructional Video

Not just a show-and-tell, this ‘how to’ video is critical to communicating with diverse audiences. If language is a barrier, video breaks it down by showing processes and products in a more memorable way.  People always remember what they ‘see’, instead of what they ‘hear’ this strategy can help efficiency, production and customer service.


Custom Production

Custom video production creates a unique story allowing you more involvement in the
creative process. ArtX Pro features unlimited opportunities for shooting locations, set designs, custom soundtracks, voiceovers, interviews, custom photography and multiple background options, also we will take you through every step. We have the endless video production possibilities.


Presenter Video

You can “Make” or “Break” your product audience in just as three seconds. Lasting impressions are made when a smile, attitude and message all connect thanks to a professional presenter. At ArtX Pro, we use an “updated” technology to incorporate graphics, images, logos and animation that will engage the audience. Choose us to make your brand best.


Broadcast Media

ArtX Pro distribute your product message with a broadcast production. From creative concept to completion, our staff and crew is experienced in all areas of broadcast media including pre-production, scriptwriting, storyboarding, and project management.  Our studio is equipped with updated capabilities to record, edit, and create special effects for any large or small-scale production. Let us deliver your next broadcast message. ArtX Pro!

Ready to start your project? Get in touch with us via our Contact us!
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Corporate video will boost your value

Unknown 07:40 , , , ,
There are generally three reasons to use video: consistency, cost-effectiveness and increased productivity.

 1. Consistency

 No two people will deliver the same message the same way. You can work off the same notes or the same presentation, but the detail or time you devote to a subject varies.

 A video allows the company to have complete control of the message. It is always delivered with the same enthusiasm, the same information every time. Employees in turn get more value out of the information delivered.

  2. Cost-effective

 A well-written and well-produced video can be cost-effective and provide immeasurable benefits to a company. It can eliminate the need for company trainers to pay for travel. And with digital technology, corporate videos can be created for a fraction of the price with more creative effects -- compared to even five years ago.

 3. Increased Productivity

 A video that conveys corporate messaging, healthcare benefits or emergency procedures can increase productivity in the long run. A video can cut down the time employees devote to preparing for and delivering a presentation. And a video can reduce employees' errors in their new benefits paperwork, thanks to the film's thoroughness.

 If your company doesn’t have a online corporate video, contact ArtX Pro today!
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Corporate video impact

Unknown 07:18 , , , ,
Videos take on many different faces that mesh with the needs of the organization. A company with multiple locations or a large, traveling sales force could use video to reach every employee. A large bank's corporate headquarters, for example, can send a video to a bank manager to share with the staff at their branch; or headquarters can post it online where an employee can log in to hear it or it can enhance online training.

 Videos are applicable for a wide range of needs, including the following:

  • Communication in multiple languages
  • Repeat performances
  • Introduction or review of company policies
  • Safety rules and regulations
  • On-going training
  • Annual report
  • Motivational presentations
If your company doesn’t have a online corporate video, contact ArtX Pro today!
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Why needs Corporate Video

Unknown 06:49 , , , ,

Watching online video has become a mainstream activity. It’s become the marketing tool for many businesses. If your business does not have an online corporate video yet, you are already losing business due to your lack of presence on the web, which is one of the most powerful and influential places today.

 Here are the latest stats about online corporate video:
  • Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
  • 92 percent of mobile video viewers share videos with others. (Invodo)
  • Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)


Stats from COMSCORE:                                                                                

  • 96% of online shoppers watch online video.
  • 187 million people in the US alone watched 48 billion online content videos in July 2013.
  • Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
  • In June this year, the total number of videos viewed reached a staggering 44 billion, which is a 7 % increase from one month prior.


 Stats from Diode Digital:

  • Video promotion is 6 times more effective than print and direct mail.
  • Before reading any text on a website, 60% of visitors watched a video.
  • 60% of people share their experience through “share this video”.


 Stats from EMARKETER: 
Online video is the fastest growing ad format, up from last year with nearly 55% in growth.

Stats from Internet Retailer:

  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
  • Visitors who view product videos are 85% more likely to buy than visitors who do not.
  • Shoppers who view video are nearly 2x more likely to purchase.


 If your company doesn’t have a online corporate video, contact ArtX Pro today!
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The Corporate Video Production Process

Unknown 06:28 , , , ,

We understand that corporate video production may be an intimidating proposition for many of our prospective clients. Our goal here is to give you a general introduction to how it all works and also to some of the terminology you might be encountering for the first time.

 Every creative production – video or otherwise – tracks through three distinct phases. In the first phase, called PRE-PRODUCTION, we develop the framework and timeline for the entire project. In the second phase, called PRODUCTION, we actually shoot and record all of the content that was mapped out during pre-production. In the final phase, called POST-PRODUCTION, we synthesize the raw production footage into a final, polished video.


 I. Pre-Production Stage
A. Initial Kick-off Meeting with All Team Members
1. Discuss Production Process
2. Determine video goals and review Creative Brief
3. Set production milestones

 B. Production Concept Development and Research
1. SolidLine research of current client materials
2. Develop Style sheet (overall look and feel) and submit to team for approval
3. Create “game plan” for corporate video production

 C. Scriptwriting
1. Work closely with designated client team members to develop script based on goals
2. Submit script for review and approval by team

 D. Talent Acquisition
1. Audition on-screen talent and professional voice-over based on client preferences

 E. Production Planning and Shot List
1. Create shot list (specific shots for video) based on approved script
2. Plan on-location filming with team

 II. Production Stage
A. On-Location High-Definition Filming
B. Professional Narration Recording
C. Initial Graphic Design Started

 III. Post-Production Stage
A. AVID High Definition Editing
B. Motion Graphic and/or 3D Animation Development
1. Style board approval by client
2. Motion Graphic approval by client

 C. Rough-Cut (RC), Final-Cut (FC), and Picture-Lock (PL) Versions
1. Corporate video production will be presented to client team in these three versions, with changes made after Rough-Cut and Final-Cut stages
2. Picture-Lock approval of production (completion)
3. All final media delivered to client.

 Ready to start your project? Get in touch with us via our Contact us!
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The Value of Corporate Videos

Unknown 10:41 , , , ,
There are many areas which can directly benefit from corporate videos; from explaining the company’s processes, creating training material, celebrating a company win, documenting a staff activity, production of sales presentations and of course telling the overall company story. Creating such videos protect the company’s investment. The message a corporate video contains continues to be displayed in a consistent manner regardless of the number of times the video is shown! Video is quite prevalent. Due to current technologies, they are no are longer restricted for display on television screens, in fact, research confirms that the majority of videos are now watched online and on mobile platforms like smartphones, iPods/iPads/iPhones, projection systems, giant LED screens, uploaded to the various video sharing websites like Facebook and Youtube, produced as Podcasts and webisodes made available for downloading and viewing offline or streamed online on a company’s website.

Consider the following areas which can directly benefit from telling the story through a corporate video:

Corporate communications: video augments and enhances printed press releases, allowing you to not only integrate such media releases into your own website, but also distribute them to television channels for broadcast.
Corporate briefings: video allows you to communicate with your stake-holders in a rich, compelling and an engaging way which retains their attention and loyalty.
Corporate events: company events like AGMs, presentations, conferences, seminars, product demonstrations, analysts’ reports all lend themselves excellently to video.
Trade shows: the whole intention of participating in a trade show is to exhibit the company and its products and gain market mind-share. Short, looping, high-impact exhibition reels can be produced to re-enforce the company’s messages and invite visitors to step into your booth, thus presenting you and your staff the opportunity to convert those leads into real prospects.
Public relations: a video allows for direct engagement with the audience. Due to the production techniques, visual aids can be integrated within the video to re-enforce your message.
Guided tours: are not restricted to showing off facilities or countries, video guided tours can also be adapted to offer a comprehensive view of products, processes or procedures.
Human resources: can benefit enormously from corporate videos where HR policies and procedures are explained in a unified and consistent manner. Just imagine how much a company can save in time and effort due to this alone.
Training: is one of the major costs for most companies of all sizes. Creating well thought out training videos can impact the company’s bottom line positively as these videos can reduce the time it takes to train personnel and help them become more productive. These videos can be produced in multiple languages too, if necessary, for different types of subjects and audiences. Think safety videos for example.
Induction videos: getting the right employees and partners in business is probably one of the most critical aspect of sustaining business success. Creating induction videos to take prospective employees on a guided tour of the work environment, the company’s policies, the country, the available schools and the entertainment and shopping options available are very strong inducements for prospective employees to positively consider working for the company.
Testimonials: one of the best marketing methods is to get your customers to sing your praises; however, ensure that what’s being said is believable, record it, package it properly and use it in your corporate or even use it as-is on your website.
These are just a few of the areas where video would be necessary and welcome, but we have many more! Please contact us to start the discussion. I’m sure we can create an appropriate video for your enterprise at the right price too.
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