Showing posts with label Web video. Show all posts
Showing posts with label Web video. Show all posts
Animated video | A science well worth it
WEB VIDEO IMPROVES YOUR BRAND RECOGNITION
Video is a very memorable medium when used in conjunction with sound as it stimulates the audience in ways which standard print media does not. It also allows one the opportunity to make use of catchy gimmicks and jingles to improve the overall impact further. Furthermore, because Web Video is a visceral and audible medium, it creates an opportunity for what I like to call associative encoding, or ‘brainwashing’; and while it sounds horrible, associative encoding is a powerful marketing tool to facilitate the recall phase of memory. It is the reason for when we hear or see the term ‘Running,’ that we immediately think of the Nike brand and their range of athletic footwear.WEB VIDEO STRENGTHENS YOUR ONLINE PRESENCE
SEO is heavily reliant on content. Images reign supreme as the best tool for reaching audiences on social media platforms such as Facebook, twitter and linkedIn; among others. It remains to be said the supplementing these images with video will improve not only the ranking of your images and content, or the visibility of your online profile, but also diversify your content marketing portfolio – which, in turn, keeps your audience interested in the content you provide online.WEB VIDEO BOLSTERS THE SIZE OF YOUR ORGANISATION
I believe that if used correctly, Web Video could give smaller companies a greater competitive edge over their larger, financially strapped competitors. If the capacity to do the work is available, small enterprises could attract much larger clients. Breaking even to justify the cost of the Web Video or the work force is much lower in this instance, and thus, turning over a profit also become easier.WEB VIDEO IMPROVES YOUR STATUS
There is a certain status that comes along with having an animated video. In my experience, when dealing with the average consumer, as well as other small businesses, Web Video often prompts for a “wow, that’s fancy,” type response. It is probably because only the larger organizations would have had access to animated projects in the past due to the extremely high costs involved with the new technology back then. With the reduction in production costs by over 380% since the advent of the animation industry and the less complicated nature of the programs and software, even the most technologically challenged consumer could have an Web Video produced at a fraction of the cost.WEB VIDEO REDUCES TIME SPENT ON SUPPORT
There are a thousand other things that animation could be beneficial for, but I believe that this is one of the most-important benefits of animation. As service-centric companies, time is our most-valuable commodity. When we spend most of that time supporting and providing information about a product that is relatively unknown to the consumer market, other areas in our businesses start to suffer – which is never a good thing.As a firm believer in business automation, animation allows us to automate a segment of our business that is very difficult to replicate without the actual use of a person on the other end of the line. by automating support, we not only tailor content so that the product or service is understood exactly as it was intended to be used, but also it allows us to step away from supporting the product or service, but focus on selling it.
Animation allows us to create fancy looking tutorials or screen casts with step-by-step information, guiding our clients and customers through processes without having to get involved in the support process.
WHERE TO FROM HERE?
In my next article, I will be delving in a bit deeper and explaining what the actual process behind animation is and how we can use that to our advantage. In the meantime though, consider the benefits of animation, and if it is in line with what you’re going for, then I seriously recommend having an Web Video produced. it would be a step in the right direction. Your business and your bank account will thank you for it. If you enjoyed this article or would like to share your experience with animation, please do so in the comments section below, and don’t forget, share this with your friends and family using the social links below.Ready to start promote your business by Web video? Get in touch with us via our Contact us!
Author by: Kyle bridges a gap between a deep understanding of visual and auditory communication, creative processes and business.
Explainer Animations Make Great Advertising | 5 Reason
Explainer animations are making waves in the world of advertising.
Businesses are increasingly using explainer animations to advertise
their products and services, and here are our five reasons why:
1. Explainer Animations are Web Savvy
A quick search on any major online video platform (e.g., YouTube,
Vimeo, Daily Motion, etc.) will give you an idea of how popular and in-demand
explainer animations are.
Extensive research conducted in recent years indicates that more
and more Internet users spend a significant amount of their time online
watching videos. These could be for entertainment, education, business
interests, general knowledge or interviews.
Let’s take a look at
some recent figures:
- In 2012, video was the fastest growing format of advertising.
- 90 percent of users say that seeing a video about a product is helpful in the decision process.
- 65 percent of executives visit the marketer’s website after viewing a video.
You may ask: Why is this so?
Well, videos can more easily explain concepts in a lively and
vibrant manner than reams of copious text.
For this reason, explainer animations can have a significant effect
on conversion rates. According to comScore, 45.4 percent of users viewed at least one video
online per month, and the average user spends at least 16 minutes per month
watching advertisements online.
2. Explainer Animations Engage
Imagine you come across a shop, and you like what is displayed in
the windows. You walk in, look around and find items that catch your eye, but
you don’t see anybody in the shop to assist you. What would you do then? Would
you wait around, or would you walk out?
An explainer video can sit on the landing page of your website and
be that virtual shop assistant to guide visitors around the website, informing
them what they can expect to find.
Research conducted by eMarketer suggests that around 65 percent of
U.S. marketers plan to increase their mobile advertising budget to incorporate
video marketing strategies. This is probably to incorporate explainer videos
that enhance online customer service.
3. Explainer Animations Work Hard
Technology is a boon for us mere mortals in that it can continue to
work hard when we need to recharge ourselves.
So, while we are catching some shut-eye time, explainer animations
— when positioned online — can continue to advertise your products and services
to audiences the world over. We like to call them our “silent sellers” for this
reason.
Is it any surprise, then, that (according to Outbrain) 80 percent
of online marketers use video as their tool?
4. Explainer Animations are Easy to Understand
A good explainer animation will have a clear and comprehensible
script so that it engages, informs, educates and entertains your audience. It’s
all about giving something of value to your audience so they feel valued, and
in return, they trust your business more.
A good script would be suitably worded with the appropriate pitch
and intonations to create the relevant feel for the audience.
If the language and words used in a video ticks all these boxes
then, yes, we can possibly believe it when the Online Publishers Association
states that 46 percent of viewers take an action after watching an online video
advertisement.
5. Explainer Animations are Popular!
According to a study conducted by the Online Publishers
Association, 80 percent of Internet users can recall an online video
advertisement that they have seen in the past month, while 75 percent of online
video viewers have interacted with online video advertisements.
Most of these videos are made using explainer animations, which can
cut the boredom and tedium right out. They can encourage, inspire and impress
with the way they mesh creative technology into advertising strategies, thus,
making them lively, vibrant and immensely popular.
So, if 32.3 percent of videos are being exposed to the average
Internet user (another comScore statistic), then your video should be a part of
this figure. Using an explainer animation could get you there.
Ready to start promote your business by Explainer Video Animation? Get in touch with us via our Contact us!
Author by: Dr. Manroop Takhar is the Managing Director of Qudos Animations
Explainer Video Animation Process
1. Receive brief from client which should include a context for the animation.
2. Idea Generation – Together with the client we draft a ‘content’ document. We also start to draft the storyboards.
3. Storyboards, characters and backtracks are given to the client for approval.
4. Writing
of voice over script according to content received. Client approves VO
script and chooses from the VO options we would have provided.
5. Writing of Action script, which details animations and transitions specifically based on the voice over script, storyboards and brainstorming between the team. the client is to approve the script.
6. Animating begins and all the elements are put together.
7. The
client reviews animation and suggests any revisions. Otherwise, if the
client is satisfied, the client approves and we continue with the final
phase.
8. The final video is put on disc for the client to collect.
Ready to start promote your business by Explainer Video Animation? Get in touch with us via our Contact us!
Explainer animations are making waves in the world of advertising.
Businesses are increasingly using explainer animations to advertise their products and services, and here are our five reasons why:
Extensive research conducted in recent years indicates that more and more Internet users spend a significant amount of their time online watching videos. These could be for entertainment, education, business interests, general knowledge or interviews.
Let’s take a look at some recent figures:
Well, videos can more easily explain concepts in a lively and vibrant manner than reams of copious text.
For this reason, explainer animations can have a significant effect on conversion rates. According to comScore, 45.4 percent of users viewed at least one video online per month, and the average user spends at least 16 minutes per month watching advertisements online.
An explainer video can sit on the landing page of your website and be that virtual shop assistant to guide visitors around the website, informing them what they can expect to find.
Research conducted by eMarketer suggests that around 65 percent of U.S. marketers plan to increase their mobile advertising budget to incorporate video marketing strategies. This is probably to incorporate explainer videos that enhance online customer service.
So, while we are catching some shut-eye time, explainer animations — when positioned online — can continue to advertise your products and services to audiences the world over. We like to call them our “silent sellers” for this reason.
Is it any surprise, then, that (according to Outbrain) 80 percent of online marketers use video as their tool?
A good script would be suitably worded with the appropriate pitch and intonations to create the relevant feel for the audience.
If the language and words used in a video ticks all these boxes then, yes, we can possibly believe it when the Online Publishers Association states that 46 percent of viewers take an action after watching an online video advertisement.
Most of these videos are made using explainer animations, which can cut the boredom and tedium right out. They can encourage, inspire and impress with the way they mesh creative technology into advertising strategies, thus, making them lively, vibrant and immensely popular.
So, if 32.3 percent of videos are being exposed to the average Internet user (another comScore statistic), then your video should be a part of this figure. Using an explainer animation could get you there.
- See more at: http://www.agencypost.com/5-reasons-explainer-animations-make-great-advertising/#sthash.UTPk1IPz.dpuf
Businesses are increasingly using explainer animations to advertise their products and services, and here are our five reasons why:
1. Explainer Animations are Web Savvy
A quick search on any major online video platform (e.g., YouTube, Vimeo, Daily Motion, etc.) will give you an idea of how popular and in-demand explainer animations are.Extensive research conducted in recent years indicates that more and more Internet users spend a significant amount of their time online watching videos. These could be for entertainment, education, business interests, general knowledge or interviews.
Let’s take a look at some recent figures:
- In 2012, video was the fastest growing format of advertising.
- 90 percent of users say that seeing a video about a product is helpful in the decision process.
- 65 percent of executives visit the marketer’s website after viewing a video.
Well, videos can more easily explain concepts in a lively and vibrant manner than reams of copious text.
For this reason, explainer animations can have a significant effect on conversion rates. According to comScore, 45.4 percent of users viewed at least one video online per month, and the average user spends at least 16 minutes per month watching advertisements online.
2. Explainer Animations Engage
Imagine you come across a shop, and you like what is displayed in the windows. You walk in, look around and find items that catch your eye, but you don’t see anybody in the shop to assist you. What would you do then? Would you wait around, or would you walk out?An explainer video can sit on the landing page of your website and be that virtual shop assistant to guide visitors around the website, informing them what they can expect to find.
Research conducted by eMarketer suggests that around 65 percent of U.S. marketers plan to increase their mobile advertising budget to incorporate video marketing strategies. This is probably to incorporate explainer videos that enhance online customer service.
3. Explainer Animations Work Hard
Technology is a boon for us mere mortals in that it can continue to work hard when we need to recharge ourselves.So, while we are catching some shut-eye time, explainer animations — when positioned online — can continue to advertise your products and services to audiences the world over. We like to call them our “silent sellers” for this reason.
Is it any surprise, then, that (according to Outbrain) 80 percent of online marketers use video as their tool?
4. Explainer Animations are Easy to Understand
A good explainer animation will have a clear and comprehensible script so that it engages, informs, educates and entertains your audience. It’s all about giving something of value to your audience so they feel valued, and in return, they trust your business more.A good script would be suitably worded with the appropriate pitch and intonations to create the relevant feel for the audience.
If the language and words used in a video ticks all these boxes then, yes, we can possibly believe it when the Online Publishers Association states that 46 percent of viewers take an action after watching an online video advertisement.
5. Explainer Animations are Popular!
According to a study conducted by the Online Publishers Association, 80 percent of Internet users can recall an online video advertisement that they have seen in the past month, while 75 percent of online video viewers have interacted with online video advertisements.Most of these videos are made using explainer animations, which can cut the boredom and tedium right out. They can encourage, inspire and impress with the way they mesh creative technology into advertising strategies, thus, making them lively, vibrant and immensely popular.
So, if 32.3 percent of videos are being exposed to the average Internet user (another comScore statistic), then your video should be a part of this figure. Using an explainer animation could get you there.
- See more at: http://www.agencypost.com/5-reasons-explainer-animations-make-great-advertising/#sthash.UTPk1IPz.dpuf
Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]
The downside is that we're not watching videos anywhere near to completion, especially on smartphones and tablets. In its biannual look at the state of the U.S. digital video space, Adobe's "U.S. Digital Video Benchmark Report" indicated that videos viewed via a desktop or laptop were 3x more likely to watch a video at least three-quarters of the way through than those viewed on mobile devices.
Highlights of Adobe's Digital Video Benchmark Report Q2 2014
- Video views via OTT devices and gaming consoles have increased by 194% in the last year.
- Smartphones and tablets account for 26% of all online video viewing.
- Videos watched to 25% completion on a laptop or desktop are 3x more likely to reach 75%
- Mobile devices were responsible for 26.6% of videos starts, up from 18.6% in 2013.
Impressive Growth in Online Video Views (Free-to-access)
![Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_s4nV_xmO2kbISh794K1z9hIfvuqlQae0VtsSroC7osdO7NpRFbC1zLsxdYl5eyNjegsEQh48KDObOhwxRW6vGjosB-6o3qfNuv9ZkuaRSNyUUxNQui55amp_r7yzbmvpMUO1fmSD33qFUtTCAz2WzUthSQMgvFe6bT9tceHNXezYU5aOeb=s0-d "video starts adobe report Q2 2014")
Adobe
are reporting a new record for the number of total online video starts
for Q2 2014. The previous record has been smashed and now stands at 38.2 billion, an increase of 43% compared to the same time-period in 2013.
Drilling
down further into the study reveals more impressive metrics for the
industry. For instance, the number of total online video starts (which
Adobe clarifies as "any browser-based, unauthenticated video start"),
saw an increase in growth of 47.3% year-on-year, which Adobe calculates
as a 9.4% acceleration in growth over the quarter.
Online video is
becoming the norm for accessing news, sport, entertainment, resources,
and advice, and any brands that fail to set a strategy for producing
authentic and engaging video content will find themselves falling far
behind their competitors.
Massive Growth in Online TV Views (Authentication Required)
![Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]](http://cdn.reelstatic.com/wp-content/uploads/2014/10/online-video-consumption-by-device-q2-2014-adobe.png?6cf120 "online video consumption by device q2 2014 adobe")
More
viewers than ever are watching online TV in their living rooms via
Connected TV's, OTT devices like Chromecast or Roku, or via games
consoles. Adobe confirms that the amount of online TV watched per unique
visitor is up by nearly 55% YOY across all types of streaming devices.
Why
the big jump? The Winter Olympics, March Madness, and the World Cup
definitely contributed to the amount of streaming TV that was consumed
in Q2, but sporting events aside, the shift from bedroom to living room
represents the ubiquity, and accessibility of the devices used by all
family members these days.
OTT devices and gaming consoles like
the PS4, and Xbox really are becoming the vehicle of choice for watching
online TV. Between them, consoles and OTT boxes saw a market share
growth of a staggering 194% compared to 2013. By comparison,
desktop-based viewing dropped by a significant 41%.
Smartphones Vs Tablets: The Smaller Screen is Winning
![Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]](http://cdn.reelstatic.com/wp-content/uploads/2014/10/mobiles-via-smartphones-adobe-Q2-video-benchmark-report.png?6cf120 "mobiles via smartphones adobe Q2 video benchmark report")
One
in four viewers are watching online video content via their mobile
devices, which represents a market share year-on-year increase of 57%.
The mobile device of choice for watching videos is the smartphone,
rather than the tablet, with phones enjoying a 59% YOY growth of share.
Smartphone
usage accounted for 13.6% of video starts, while tablets accounted for
slightly less at 13%. Apple's iOS accounted for more than half of all
online TV views on mobile devices.
Brands need to ensure that their websites are built to be responsive on mobile devices, and they also need to ensure that any video content hosted on their own site is mobile-friendly.
Video consumption via smartphones and tablets is only going to
increase, and brands and their developers need to keep on top of new
video technologies so they can be sure that the content they publish
performs to its maximum capability on all platforms.
Video Ad Consumption Up By 26% on 2013
![Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]](http://cdn2.reelstatic.com/wp-content/uploads/2014/10/video-ad-starts-sport-content-q2-2014.png?6cf120 "video ad starts sport content q2 2014")
Video advertising
is also doing extremely well, according to Adobe. It confirmed that
viewers watched 2.08 ads per video start, an increase of 25.8% on Q2
2013. Sports content really pushed up the average, with the FIFA World
Cup contributing to an increase of 66% in the ratio of video ad starts.
Obviously,
the opportunity for more ad engagement around sports content is huge,
but with the right type of tracking and measurement via programmatic
software, brands can identify other content where the viewer may be more
responsive to the products or services being advertised.
Report: Adobe PDF
Are you Ready to start for web video marketing? Get in touch with us via our Contacts.
About the Author: Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel.
Successful B2B Marketing Video Strategy
A lot of video marketing conversations revolve around B2C topics, but in this week's Creator's Tip, we discuss B2B, or Business to Business, marketing, and give you three tips on how to do it right.
Making B2B Marketing Videos That Engage An Audience
Did you know that 92% of B2B customers watch online video? Or that 43% of that demographic use online video to research services or products for their own business? Oh, and it may interest you to know that 54% of that research is done on YouTube. So, how to do you make your B2B videos stand out?1: Make Your B2B Marketing Video Stand Out From the Crowd
According to Google. around two-thirds of B2B companies will research multiple brands while researching a product or service. The reputation of the brand they are researching very much counts towards a purchasing decision, and one of the most effective ways of building up your own brand's reputation is by creating high quality, professional, well-made online video. 76% of B2B marketers use video content marketing as part of their digital strategy, so you'll need to create content that stands out from the crowd.At the very least, you should have a video that tells the business consumer the story of your company, or your main product or service. This will lend credibility to you brand, and give you the potential to start building up that relationship with your future customers. Here's a great example from GE that introduces the brand in a very relate way:
2: Optimize Your Videos so Potential Customers Can Find Them
Your potential clients know what they want, but they may not know that your company produces it. When optimizing for search, made sure you are using industry keywords to be found. You may be the biggest name in your field, but if the person searching for you has never heard of your brand, and that's the only keyword you have optimized for, then they are not going to find you very easily.Don't miss out on potential sales because you didn't take the time to understand what terms and phrases your potential customer base is searching for. Think about what advice or answers people are looking for, and create and optimize content around that.
3: End Your B2B Video With a Very Strong Call to Action
Marketing videos generally have a point to them, one of which is to generate leads. So, make sure you guide the potential customer into taking the action you want to by adding an annotation to your video with a link to your website. This could be a link to a newsletter sign-up, or to a product landing page, or another URL that will trigger some kind of action.
Are you Ready to start for web video marketing? Get in touch with us via our Contacts.
About the Author: Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel.
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