Showing posts with label Video Production. Show all posts
Showing posts with label Video Production. Show all posts
Explainer Video Animation Process
1. Receive brief from client which should include a context for the animation.
2. Idea Generation – Together with the client we draft a ‘content’ document. We also start to draft the storyboards.
3. Storyboards, characters and backtracks are given to the client for approval.
4. Writing
of voice over script according to content received. Client approves VO
script and chooses from the VO options we would have provided.
5. Writing of Action script, which details animations and transitions specifically based on the voice over script, storyboards and brainstorming between the team. the client is to approve the script.
6. Animating begins and all the elements are put together.
7. The
client reviews animation and suggests any revisions. Otherwise, if the
client is satisfied, the client approves and we continue with the final
phase.
8. The final video is put on disc for the client to collect.
Ready to start promote your business by Explainer Video Animation? Get in touch with us via our Contact us!
Explainer animations are making waves in the world of advertising.
Businesses are increasingly using explainer animations to advertise their products and services, and here are our five reasons why:
Extensive research conducted in recent years indicates that more and more Internet users spend a significant amount of their time online watching videos. These could be for entertainment, education, business interests, general knowledge or interviews.
Let’s take a look at some recent figures:
Well, videos can more easily explain concepts in a lively and vibrant manner than reams of copious text.
For this reason, explainer animations can have a significant effect on conversion rates. According to comScore, 45.4 percent of users viewed at least one video online per month, and the average user spends at least 16 minutes per month watching advertisements online.
An explainer video can sit on the landing page of your website and be that virtual shop assistant to guide visitors around the website, informing them what they can expect to find.
Research conducted by eMarketer suggests that around 65 percent of U.S. marketers plan to increase their mobile advertising budget to incorporate video marketing strategies. This is probably to incorporate explainer videos that enhance online customer service.
So, while we are catching some shut-eye time, explainer animations — when positioned online — can continue to advertise your products and services to audiences the world over. We like to call them our “silent sellers” for this reason.
Is it any surprise, then, that (according to Outbrain) 80 percent of online marketers use video as their tool?
A good script would be suitably worded with the appropriate pitch and intonations to create the relevant feel for the audience.
If the language and words used in a video ticks all these boxes then, yes, we can possibly believe it when the Online Publishers Association states that 46 percent of viewers take an action after watching an online video advertisement.
Most of these videos are made using explainer animations, which can cut the boredom and tedium right out. They can encourage, inspire and impress with the way they mesh creative technology into advertising strategies, thus, making them lively, vibrant and immensely popular.
So, if 32.3 percent of videos are being exposed to the average Internet user (another comScore statistic), then your video should be a part of this figure. Using an explainer animation could get you there.
- See more at: http://www.agencypost.com/5-reasons-explainer-animations-make-great-advertising/#sthash.UTPk1IPz.dpuf
Businesses are increasingly using explainer animations to advertise their products and services, and here are our five reasons why:
1. Explainer Animations are Web Savvy
A quick search on any major online video platform (e.g., YouTube, Vimeo, Daily Motion, etc.) will give you an idea of how popular and in-demand explainer animations are.Extensive research conducted in recent years indicates that more and more Internet users spend a significant amount of their time online watching videos. These could be for entertainment, education, business interests, general knowledge or interviews.
Let’s take a look at some recent figures:
- In 2012, video was the fastest growing format of advertising.
- 90 percent of users say that seeing a video about a product is helpful in the decision process.
- 65 percent of executives visit the marketer’s website after viewing a video.
Well, videos can more easily explain concepts in a lively and vibrant manner than reams of copious text.
For this reason, explainer animations can have a significant effect on conversion rates. According to comScore, 45.4 percent of users viewed at least one video online per month, and the average user spends at least 16 minutes per month watching advertisements online.
2. Explainer Animations Engage
Imagine you come across a shop, and you like what is displayed in the windows. You walk in, look around and find items that catch your eye, but you don’t see anybody in the shop to assist you. What would you do then? Would you wait around, or would you walk out?An explainer video can sit on the landing page of your website and be that virtual shop assistant to guide visitors around the website, informing them what they can expect to find.
Research conducted by eMarketer suggests that around 65 percent of U.S. marketers plan to increase their mobile advertising budget to incorporate video marketing strategies. This is probably to incorporate explainer videos that enhance online customer service.
3. Explainer Animations Work Hard
Technology is a boon for us mere mortals in that it can continue to work hard when we need to recharge ourselves.So, while we are catching some shut-eye time, explainer animations — when positioned online — can continue to advertise your products and services to audiences the world over. We like to call them our “silent sellers” for this reason.
Is it any surprise, then, that (according to Outbrain) 80 percent of online marketers use video as their tool?
4. Explainer Animations are Easy to Understand
A good explainer animation will have a clear and comprehensible script so that it engages, informs, educates and entertains your audience. It’s all about giving something of value to your audience so they feel valued, and in return, they trust your business more.A good script would be suitably worded with the appropriate pitch and intonations to create the relevant feel for the audience.
If the language and words used in a video ticks all these boxes then, yes, we can possibly believe it when the Online Publishers Association states that 46 percent of viewers take an action after watching an online video advertisement.
5. Explainer Animations are Popular!
According to a study conducted by the Online Publishers Association, 80 percent of Internet users can recall an online video advertisement that they have seen in the past month, while 75 percent of online video viewers have interacted with online video advertisements.Most of these videos are made using explainer animations, which can cut the boredom and tedium right out. They can encourage, inspire and impress with the way they mesh creative technology into advertising strategies, thus, making them lively, vibrant and immensely popular.
So, if 32.3 percent of videos are being exposed to the average Internet user (another comScore statistic), then your video should be a part of this figure. Using an explainer animation could get you there.
- See more at: http://www.agencypost.com/5-reasons-explainer-animations-make-great-advertising/#sthash.UTPk1IPz.dpuf
Digital Signage & Menu Boards
Digital Signage & Menu Boards are form of Electronic display that shows the information, advertising and other messages. These are more cost effective and flexible then any other visuals. Digital Menu’s & Signage simultaneously drawing customers attention to the other information & Promotion.
USER OF OUR SERVICES:
Retails
Restaurants
Banks
Hotels
Airports
NGO
Schools
Colleges
Campuses
Entertainment Places
Restaurants
Hospitals
Dentist Offices
Healthcare
Exhibition
Others
Ready to start your project? Get in touch with us via our Contact us!
Provoke and Engage Documentary Films, Share your Vision
Documentary films that works to inform, inspire and educate using visual stories. In addition, we produce independent film for broadcast; theatrical and video on demand.
As a one-stop shop, we provide concept development, filming, editing, audience engagement and print collateral. We always achieve stunning results for our clients. A combination of compelling story, stunning visuals and a passion for our clients’ mission is central to our success.
Ready to start your project? Get in touch with us via our Contact us!
Build-up your Business with Corporate video
You say it and we do it. The wide range of Corporate videos helps you to choose the best way to build-up your business.
TYPES OF CORPORATE VIDEO
- Promotional Videos
- Product Launch Videos
- Event Videos
- Motivational videos
- Internal Communications
- Training Videos
- Recruitment Videos
- Testimonial Videos
- TV Advertisements
Digital Marketing
Digital marketing can be one of the more challenging sectors of the marketing world. It seems that as soon as one initiative is implemented, something new comes along, and you’re always trying to keep up with the herd. That’s why it’s important to stay ahead of the trends, and here are just a few of the innovations in digital marketing that you should keep an eye out for.
Personalization
Whether you’re a big blue chip company, or a small local firm, every client wants to be made to feel special. That’s why it’s important to ensure their experience is personalised, and digital marketers have been striving to do just that. This means that when customers login, they are shown the content that will interest them, that their favourite things are given priority on the page, increasing the time they spend on your site and therefore giving you a higher chance of a sale.
Social media campaigns
Although companies using social media is nothing new, they are certainly becoming more creative with their campaigns, and many have achieved substantial buzz by using nothing more than a clever hashtag. Whether it’s the launch of a new show, product, or idea, giving people things to vote on and tweet about is an easy way to get people curious, and perhaps even get your name trending. The best social media campaigns mix traditional with new media, allowing people to discuss what they’ve seen on their televisions, sharing the experience with others which can generate excitement. Check out sites such as Google Sandbox for information about successful campaigns and inspiration for launching your own.
Cross-channel experiences
Having all your platforms work in harmony is not only key for a user-friendly experience, but makes it easier to control and analyse how people are using them. The internet is no longer for laptops and PCs, and you need to ensure your user experience is compatible with:
Ensuring that there is synchronisation between all these platforms, and that they work with a single login, means it’s more likely that clients will enjoy your site from multiple devices. With many clients checking products online before they go to a physical store, this is essential for capturing clients who are on the move.
Stronger content
Companies are now realising the value of good, tailored content for their site, not only to drive traffic, but to keep clients on the page and hopefully inspire them to share it. The more interesting and creative the content, the higher the chance of social engagement, a great way to generate interest in your site.
Web design that works
In simpler times, web designers only needed to create sites that would be navigated by mouse. However, the past couple of years has seen a massive rise in the number of tablet computers being sold, and this means a lot more users with touchscreens. Therefore, when it comes to designing a site, it’s important to consider how it’ll be navigated by these new users, and how well the various features are going to work. For example, Flash isn’t available with certain tablets, and it can be difficult to scroll through pages on others. You may wish to choose a simpler design to accommodate these users, or re-direct them to a touch friendly version of your site. This ensures you don’t lose clients just because of frustrating website features.
Digital marketing is a fast-paced industry, and that’s why it’s important to always stay ahead. No matter what industry you work in, there are always unique and exciting ways to stay ahead of the crowd and make your business stand out in a difficult economy.
Ref: http://www.creativeguerrillamarketing.com/advertising/latest-trends-in-digital-marketing/
Personalization
Whether you’re a big blue chip company, or a small local firm, every client wants to be made to feel special. That’s why it’s important to ensure their experience is personalised, and digital marketers have been striving to do just that. This means that when customers login, they are shown the content that will interest them, that their favourite things are given priority on the page, increasing the time they spend on your site and therefore giving you a higher chance of a sale.
Social media campaigns
Although companies using social media is nothing new, they are certainly becoming more creative with their campaigns, and many have achieved substantial buzz by using nothing more than a clever hashtag. Whether it’s the launch of a new show, product, or idea, giving people things to vote on and tweet about is an easy way to get people curious, and perhaps even get your name trending. The best social media campaigns mix traditional with new media, allowing people to discuss what they’ve seen on their televisions, sharing the experience with others which can generate excitement. Check out sites such as Google Sandbox for information about successful campaigns and inspiration for launching your own.
Cross-channel experiences
Having all your platforms work in harmony is not only key for a user-friendly experience, but makes it easier to control and analyse how people are using them. The internet is no longer for laptops and PCs, and you need to ensure your user experience is compatible with:
- Mobile phones
- Tablets
- Game console browsers
- Handheld devices
Ensuring that there is synchronisation between all these platforms, and that they work with a single login, means it’s more likely that clients will enjoy your site from multiple devices. With many clients checking products online before they go to a physical store, this is essential for capturing clients who are on the move.
Stronger content
Companies are now realising the value of good, tailored content for their site, not only to drive traffic, but to keep clients on the page and hopefully inspire them to share it. The more interesting and creative the content, the higher the chance of social engagement, a great way to generate interest in your site.
Web design that works
In simpler times, web designers only needed to create sites that would be navigated by mouse. However, the past couple of years has seen a massive rise in the number of tablet computers being sold, and this means a lot more users with touchscreens. Therefore, when it comes to designing a site, it’s important to consider how it’ll be navigated by these new users, and how well the various features are going to work. For example, Flash isn’t available with certain tablets, and it can be difficult to scroll through pages on others. You may wish to choose a simpler design to accommodate these users, or re-direct them to a touch friendly version of your site. This ensures you don’t lose clients just because of frustrating website features.
Digital marketing is a fast-paced industry, and that’s why it’s important to always stay ahead. No matter what industry you work in, there are always unique and exciting ways to stay ahead of the crowd and make your business stand out in a difficult economy.
Ref: http://www.creativeguerrillamarketing.com/advertising/latest-trends-in-digital-marketing/
Commerical Pro
Product Demonstration
To show the people that how your product works in a less time and leave a strong purchasing impression on their minds. Usually anyone views product videos are 85% chances of likely to purchase it, and our creative demonstration videos help you to grab their mind.
Instructional Video
Not just a show-and-tell, this ‘how to’ video is critical to communicating with diverse audiences. If language is a barrier, video breaks it down by showing processes and products in a more memorable way. People always remember what they ‘see’, instead of what they ‘hear’ this strategy can help efficiency, production and customer service.
Custom Production
Custom video production creates a unique story allowing you more involvement in the
creative process. ArtX Pro features unlimited opportunities for shooting locations, set designs, custom soundtracks, voiceovers, interviews, custom photography and multiple background options, also we will take you through every step. We have the endless video production possibilities.
Presenter Video
You can “Make” or “Break” your product audience in just as three seconds. Lasting impressions are made when a smile, attitude and message all connect thanks to a professional presenter. At ArtX Pro, we use an “updated” technology to incorporate graphics, images, logos and animation that will engage the audience. Choose us to make your brand best.
Broadcast Media
ArtX Pro distribute your product message with a broadcast production. From creative concept to completion, our staff and crew is experienced in all areas of broadcast media including pre-production, scriptwriting, storyboarding, and project management. Our studio is equipped with updated capabilities to record, edit, and create special effects for any large or small-scale production. Let us deliver your next broadcast message. ArtX Pro!
Ready to start your project? Get in touch with us via our Contact us!
Corporate video will boost your value
There are generally three reasons to use video: consistency, cost-effectiveness and increased productivity.
1. Consistency
No two people will deliver the same message the same way. You can work off the same notes or the same presentation, but the detail or time you devote to a subject varies.
A video allows the company to have complete control of the message. It is always delivered with the same enthusiasm, the same information every time. Employees in turn get more value out of the information delivered.
2. Cost-effective
A well-written and well-produced video can be cost-effective and provide immeasurable benefits to a company. It can eliminate the need for company trainers to pay for travel. And with digital technology, corporate videos can be created for a fraction of the price with more creative effects -- compared to even five years ago.
3. Increased Productivity
A video that conveys corporate messaging, healthcare benefits or emergency procedures can increase productivity in the long run. A video can cut down the time employees devote to preparing for and delivering a presentation. And a video can reduce employees' errors in their new benefits paperwork, thanks to the film's thoroughness.
If your company doesn’t have a online corporate video, contact ArtX Pro today!
1. Consistency
No two people will deliver the same message the same way. You can work off the same notes or the same presentation, but the detail or time you devote to a subject varies.
A video allows the company to have complete control of the message. It is always delivered with the same enthusiasm, the same information every time. Employees in turn get more value out of the information delivered.
2. Cost-effective
A well-written and well-produced video can be cost-effective and provide immeasurable benefits to a company. It can eliminate the need for company trainers to pay for travel. And with digital technology, corporate videos can be created for a fraction of the price with more creative effects -- compared to even five years ago.
3. Increased Productivity
A video that conveys corporate messaging, healthcare benefits or emergency procedures can increase productivity in the long run. A video can cut down the time employees devote to preparing for and delivering a presentation. And a video can reduce employees' errors in their new benefits paperwork, thanks to the film's thoroughness.
If your company doesn’t have a online corporate video, contact ArtX Pro today!
Corporate video impact
Videos take on many different faces that mesh with the needs of the organization. A company with multiple locations or a large, traveling sales force could use video to reach every employee. A large bank's corporate headquarters, for example, can send a video to a bank manager to share with the staff at their branch; or headquarters can post it online where an employee can log in to hear it or it can enhance online training.
Videos are applicable for a wide range of needs, including the following:
Videos are applicable for a wide range of needs, including the following:
- Communication in multiple languages
- Repeat performances
- Introduction or review of company policies
- Safety rules and regulations
- On-going training
- Annual report
- Motivational presentations
Why needs Corporate Video
Watching online video has become a mainstream activity. It’s become the marketing tool for many businesses. If your business does not have an online corporate video yet, you are already losing business due to your lack of presence on the web, which is one of the most powerful and influential places today.
Here are the latest stats about online corporate video:
- Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
- 92 percent of mobile video viewers share videos with others. (Invodo)
- Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)
Stats from COMSCORE:
- 96% of online shoppers watch online video.
- 187 million people in the US alone watched 48 billion online content videos in July 2013.
- Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
- In June this year, the total number of videos viewed reached a staggering 44 billion, which is a 7 % increase from one month prior.
Stats from Diode Digital:
- Video promotion is 6 times more effective than print and direct mail.
- Before reading any text on a website, 60% of visitors watched a video.
- 60% of people share their experience through “share this video”.
Stats from EMARKETER:
Online video is the fastest growing ad format, up from last year with nearly 55% in growth.
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
- Visitors who view product videos are 85% more likely to buy than visitors who do not.
- Shoppers who view video are nearly 2x more likely to purchase.
If your company doesn’t have a online corporate video, contact ArtX Pro today!
The Corporate Video Production Process
We understand that corporate video production may be an intimidating proposition for many of our prospective clients. Our goal here is to give you a general introduction to how it all works and also to some of the terminology you might be encountering for the first time.
Every creative production – video or otherwise – tracks through three distinct phases. In the first phase, called PRE-PRODUCTION, we develop the framework and timeline for the entire project. In the second phase, called PRODUCTION, we actually shoot and record all of the content that was mapped out during pre-production. In the final phase, called POST-PRODUCTION, we synthesize the raw production footage into a final, polished video.
I. Pre-Production Stage
A. Initial Kick-off Meeting with All Team Members
1. Discuss Production Process
2. Determine video goals and review Creative Brief
3. Set production milestones
B. Production Concept Development and Research
1. SolidLine research of current client materials
2. Develop Style sheet (overall look and feel) and submit to team for approval
3. Create “game plan” for corporate video production
C. Scriptwriting
1. Work closely with designated client team members to develop script based on goals
2. Submit script for review and approval by team
D. Talent Acquisition
1. Audition on-screen talent and professional voice-over based on client preferences
E. Production Planning and Shot List
1. Create shot list (specific shots for video) based on approved script
2. Plan on-location filming with team
II. Production Stage
A. On-Location High-Definition Filming
B. Professional Narration Recording
C. Initial Graphic Design Started
III. Post-Production Stage
A. AVID High Definition Editing
B. Motion Graphic and/or 3D Animation Development
1. Style board approval by client
2. Motion Graphic approval by client
C. Rough-Cut (RC), Final-Cut (FC), and Picture-Lock (PL) Versions
1. Corporate video production will be presented to client team in these three versions, with changes made after Rough-Cut and Final-Cut stages
2. Picture-Lock approval of production (completion)
3. All final media delivered to client.
Ready to start your project? Get in touch with us via our Contact us!
The Value of Corporate Videos
There are many areas which can directly
benefit from corporate videos; from explaining the
company’s processes, creating training material, celebrating a company win,
documenting a staff activity, production of sales presentations and of course
telling the overall company story. Creating such videos protect the
company’s investment. The message a corporate video contains continues to
be displayed in a consistent manner regardless of the number of times the
video is shown! Video is quite prevalent. Due to current technologies,
they are no are longer restricted for display on television screens, in
fact, research confirms that the majority of videos are now watched online and
on mobile platforms like smartphones, iPods/iPads/iPhones, projection systems, giant
LED screens, uploaded to the various video sharing websites like Facebook and
Youtube, produced as Podcasts and webisodes made available for downloading and viewing
offline or streamed online on a company’s website.
Consider the following areas which can
directly benefit from telling the story through a corporate video:
Corporate
communications: video augments
and enhances printed press releases, allowing you to not only integrate
such media releases into your own website, but also distribute them to
television channels for broadcast.
Corporate
briefings: video allows you to
communicate with your stake-holders in a rich, compelling and an engaging
way which retains their attention and loyalty.
Corporate
events: company events like
AGMs, presentations, conferences, seminars, product demonstrations, analysts’
reports all lend themselves excellently to video.
Trade shows: the whole intention of participating in
a trade show is to exhibit the company and its products and gain market
mind-share. Short, looping, high-impact exhibition reels can be produced
to re-enforce the company’s messages and invite visitors to step into your
booth, thus presenting you and your staff the opportunity to convert those
leads into real prospects.
Public relations: a video allows for direct engagement
with the audience. Due to the production techniques, visual aids can be
integrated within the video to re-enforce your message.
Guided tours: are not restricted to showing off facilities
or countries, video guided tours can also be adapted to offer a comprehensive
view of products, processes or procedures.
Human resources: can benefit enormously from corporate
videos where HR policies and procedures are explained in a unified and
consistent manner. Just imagine how much a company can save in time and effort due
to this alone.
Training: is one of the major costs for most companies
of all sizes. Creating well thought out training videos can impact the
company’s bottom line positively as these videos can reduce the time it takes
to train personnel and help them become more productive. These videos can be
produced in multiple languages too, if necessary, for different types of
subjects and audiences. Think safety videos for example.
Induction
videos: getting the right
employees and partners in business is probably one of the most critical aspect of
sustaining business success. Creating induction videos to take prospective
employees on a guided tour of the work environment, the company’s policies, the
country, the available schools and the entertainment and shopping options
available are very strong inducements for prospective employees to positively
consider working for the company.
Testimonials: one of the best marketing methods is to get
your customers to sing your praises; however, ensure that what’s being said is
believable, record it, package it properly and use it in your corporate or even
use it as-is on your website.
These are just a few of the areas where video
would be necessary and welcome, but we have many more! Please contact us to
start the discussion. I’m sure we can create an appropriate video for your
enterprise at the right price too.
Build-Up Your Business With Corporate Video
ArtX Pro have an outstanding offer for you. A Unique, Creative with animated introduction, Corporate video will give you a unique identity to your rival as well as professional business growth. Attached herewith is our proposal for you. We hope you will definitely consider us for making your identity.
The wide range in corporate videos helps you to choose the best way to build-up your business.
- Promotional Videos
- Product Launch
- Videos Company
- Presentations
- Event Videos
- Internal Communications
- Training Videos
- Recruitment Videos
- Testimonial Videos
- TV Advertisements
- and others..
ArtX Pro to assist you in build-up your business with corporate video. Our corporate video production team will craft a High-quality, professional corporate video that will convert your viewer into paid buyers over and over again. we have created successful campaigns that work and a loyal clientele. In this same manner, we hope to earn your confidence and continued business. just believe on yourself and get us On-board.
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