The Value of Corporate Videos
There are many areas which can directly
benefit from corporate videos; from explaining the
company’s processes, creating training material, celebrating a company win,
documenting a staff activity, production of sales presentations and of course
telling the overall company story. Creating such videos protect the
company’s investment. The message a corporate video contains continues to
be displayed in a consistent manner regardless of the number of times the
video is shown! Video is quite prevalent. Due to current technologies,
they are no are longer restricted for display on television screens, in
fact, research confirms that the majority of videos are now watched online and
on mobile platforms like smartphones, iPods/iPads/iPhones, projection systems, giant
LED screens, uploaded to the various video sharing websites like Facebook and
Youtube, produced as Podcasts and webisodes made available for downloading and viewing
offline or streamed online on a company’s website.
Consider the following areas which can
directly benefit from telling the story through a corporate video:
Corporate
communications: video augments
and enhances printed press releases, allowing you to not only integrate
such media releases into your own website, but also distribute them to
television channels for broadcast.
Corporate
briefings: video allows you to
communicate with your stake-holders in a rich, compelling and an engaging
way which retains their attention and loyalty.
Corporate
events: company events like
AGMs, presentations, conferences, seminars, product demonstrations, analysts’
reports all lend themselves excellently to video.
Trade shows: the whole intention of participating in
a trade show is to exhibit the company and its products and gain market
mind-share. Short, looping, high-impact exhibition reels can be produced
to re-enforce the company’s messages and invite visitors to step into your
booth, thus presenting you and your staff the opportunity to convert those
leads into real prospects.
Public relations: a video allows for direct engagement
with the audience. Due to the production techniques, visual aids can be
integrated within the video to re-enforce your message.
Guided tours: are not restricted to showing off facilities
or countries, video guided tours can also be adapted to offer a comprehensive
view of products, processes or procedures.
Human resources: can benefit enormously from corporate
videos where HR policies and procedures are explained in a unified and
consistent manner. Just imagine how much a company can save in time and effort due
to this alone.
Training: is one of the major costs for most companies
of all sizes. Creating well thought out training videos can impact the
company’s bottom line positively as these videos can reduce the time it takes
to train personnel and help them become more productive. These videos can be
produced in multiple languages too, if necessary, for different types of
subjects and audiences. Think safety videos for example.
Induction
videos: getting the right
employees and partners in business is probably one of the most critical aspect of
sustaining business success. Creating induction videos to take prospective
employees on a guided tour of the work environment, the company’s policies, the
country, the available schools and the entertainment and shopping options
available are very strong inducements for prospective employees to positively
consider working for the company.
Testimonials: one of the best marketing methods is to get
your customers to sing your praises; however, ensure that what’s being said is
believable, record it, package it properly and use it in your corporate or even
use it as-is on your website.
These are just a few of the areas where video
would be necessary and welcome, but we have many more! Please contact us to
start the discussion. I’m sure we can create an appropriate video for your
enterprise at the right price too.
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