Small Businesses NEED to be using Social Media | 3 Reasons
Social media platforms allow us to
connect quickly with people and brands. We are forming relationships faster
than ever before, with people and brands alike. Additionally, many studies are
emerging to show that social media interactions have a direct impact on
consumer-buying choices, which is transforming the retail market, advertising
and global business overall.
As a small business owner, breaking
into social media can be a scary and daunting task. Resources are often
limited, but in this day and age…
Can your small business really afford not to be using social media?
Here are 3 reasons YOUR small business NEEDS to be using social media
1. Consumers are all about instant gratification.
People are used to instant results.
Ever heard of Google? You need to be on it. Your business needs to be able to
be googled in order to be taken seriously. Consumers want to know who you are.
No one drives around or opens a phone book looking for businesses anymore, they
enter their request into a search engine and if you don't show up, you've lost that sale.
2. You
Can Offer Better Customer Service.
If you are looking for a way to field customer comments, concerns, and questions, then you are going to find social media to be extremely beneficial. Customers using one of the common platforms like Facebook or Twitter can easily communicate directly with you, and you can quickly answer them in a public format that lets other customers see your responsiveness.
3. It Gives You a Professional Appearance.
If used correctly, social media can boost your search rankings, allow you to provide better customer service, build an effective online personality, connect with new business partners, build connections, and validate your professional standing all while providing your consumers with the value they want
In final thoughts, "While many
businesses big and small are trying to justify the costs and time investment of
social media marketing, an important benefit often gets overlooked: Big Wins.
For example if someone from Linkedin connects you with a significant government
contract, then that would certainly qualify as a big win. If a major media
outlet finds you on Twitter and interviews you for a national article, then
that is also a big win - one that you can't measure based on revenues directly
generated."
Ready to start promote your business by website? Get in touch with us via our Contact us!
Author: Forbes
Ready to start promote your business by website? Get in touch with us via our Contact us!
Author: Forbes
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