Creative Design Easy Process
1 Brief:
Meetings to discuss the project in detail and clarify any technical
issues including objectives, budget, timetable and corporate identity
guidelines.
2 Research:
Information gathering phase. Research client offering(s) market and competitive landscape. Analysis of goals and objectives of client
offering(s) to deliver design and content in an effective campaign.
3 Visualize: Critical thinking phase. Develop
conceptual strategy and approach using analysis and conclusions of data
gathered. Conceptualize visual presentation methods based upon strengths
of client offering(s).
4.Design:
Articulation phase. Create the visual architecture of the conceptual
approach. Explore / develop color, type treatment, look and feel of the
design. Present comps and sketches for client review and discussion.
5 Create: Production phase. Designs created in final format for print production and / or media outputs, online integration or media presentation as needed. Production and delivery of deliverables.
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