Increase Website Conversions | 7 Way
Do you know your conversion rates? What is your cost per conversion?
Are you even tracking conversions? Are you starting to freak out because
you don’t know any of these things?
If so, you’re not alone, unfortunately, and you should probably keep
reading. Conversions
1. Show more proof
Add a “glory banner” of endorsements, client logos or social follows. For example, Voices.com, gained 400% in conversions after implementing this.
2. Test your headlines
This is the oldest tactic in marketing, but most websites still fail to do it. A/B test headlines for product pages, blog posts, and other landing pages. Visit WhichTestWon.com for 100’s of examples where websites increased conversions by more than 300%—just by testing headlines.
3. Use live chat
A/B testing showed that by having a live chat option conversions increased 211% for Intuit, 31% for EzTexting.com, and jumped 20% for Abt Electronics.
4. Add a security seal or trust logo
Add credibility by including a trust logo such as VeriSign, Norton or BuySafe on your forms. Most companies see a 15-30% increase of form completions. Blue Fountain Media increased form submissions 42% after adding the VeriSign logo.
5. Include videos on product pages
Even if visitors don’t watch your video it boosts credibility for the seller based on the fact they’re willing to put their face behind the product. After adding product videos Ice.com increased sales by 400%, Zappos by 30% and Shoeonline.com by 44%. For example, AppliancesOnline.co.uk doubled conversions and customers spent 9% more money on average using videos like the one below.
6. Test different images
A/B test different images and layouts for your homepage or landing pages. Most companies don’t do this often enough because they’re afraid design changes will create a poor user experience. This isn’t entirely true, just limit testing to once a quarter or twice a year. We’ve seen positive results with government, private, and even healthcare websites where conversions have increased by 10% to over 300% after testing images, layout and forms.
7. Shorten your forms
This is another classic tactic that almost always yields higher conversion rates. The downside to shorter forms is you’ll receive a lot more spammy leads too. However, it’s no surprise that most case studies show that more form submissions lead to more sales at the end of the day. You can cut down on spam, without sacrificing leads, by using methods like honeypot instead of CAPTCHA which can cut your conversions by 3-14%. I suggest following these instructions for creating optimal forms.
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Published By Matt Malone
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