Project Plan for Website Design

Unknown 10:37 ,
 
Average Completion time = 10 working days

1. Client quotation acceptance (Receive 50% deposit)
 2. Five working days for website design concept to be presented to client
 3. Receive website text and pictures from the client. Five working days
(this can run parallel with task number two)
4. After website concept and content approval, it would take an average of
5 working days to populate the website with content.
 5. Go-live with the new website will take 1 day
 6. Final Payment
7. Content Management Training 4 hours
 8. Free telephonic and email support for 1 month
 
Ready to start promote your business by website design? Get in touch with us via our Contact us!
 
 
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Explainer Animations Make Great Advertising | 5 Reason

Unknown 09:48 , , , ,
Explainer animations are making waves in the world of advertising.
Businesses are increasingly using explainer animations to advertise their products and services, and here are our five reasons why:

1. Explainer Animations are Web Savvy

A quick search on any major online video platform (e.g., YouTube, Vimeo, Daily Motion, etc.) will give you an idea of how popular and in-demand explainer animations are.
Extensive research conducted in recent years indicates that more and more Internet users spend a significant amount of their time online watching videos. These could be for entertainment, education, business interests, general knowledge or interviews.
Let’s take a look at some recent figures:
  • In 2012, video was the fastest growing format of advertising.
  • 90 percent of users say that seeing a video about a product is helpful in the decision process.
  • 65 percent of executives visit the marketer’s website after viewing a video.
You may ask: Why is this so?
Well, videos can more easily explain concepts in a lively and vibrant manner than reams of copious text.
For this reason, explainer animations can have a significant effect on conversion rates. According to comScore, 45.4 percent of users viewed at least one video online per month, and the average user spends at least 16 minutes per month watching advertisements online.

2. Explainer Animations Engage

Imagine you come across a shop, and you like what is displayed in the windows. You walk in, look around and find items that catch your eye, but you don’t see anybody in the shop to assist you. What would you do then? Would you wait around, or would you walk out?
An explainer video can sit on the landing page of your website and be that virtual shop assistant to guide visitors around the website, informing them what they can expect to find.
Research conducted by eMarketer suggests that around 65 percent of U.S. marketers plan to increase their mobile advertising budget to incorporate video marketing strategies. This is probably to incorporate explainer videos that enhance online customer service.

3. Explainer Animations Work Hard

Technology is a boon for us mere mortals in that it can continue to work hard when we need to recharge ourselves.
So, while we are catching some shut-eye time, explainer animations — when positioned online — can continue to advertise your products and services to audiences the world over. We like to call them our “silent sellers” for this reason.
Is it any surprise, then, that (according to Outbrain) 80 percent of online marketers use video as their tool?

4. Explainer Animations are Easy to Understand

A good explainer animation will have a clear and comprehensible script so that it engages, informs, educates and entertains your audience. It’s all about giving something of value to your audience so they feel valued, and in return, they trust your business more.
A good script would be suitably worded with the appropriate pitch and intonations to create the relevant feel for the audience.
If the language and words used in a video ticks all these boxes then, yes, we can possibly believe it when the Online Publishers Association states that 46 percent of viewers take an action after watching an online video advertisement.

5. Explainer Animations are Popular!

According to a study conducted by the Online Publishers Association, 80 percent of Internet users can recall an online video advertisement that they have seen in the past month, while 75 percent of online video viewers have interacted with online video advertisements.
Most of these videos are made using explainer animations, which can cut the boredom and tedium right out. They can encourage, inspire and impress with the way they mesh creative technology into advertising strategies, thus, making them lively, vibrant and immensely popular.
So, if 32.3 percent of videos are being exposed to the average Internet user (another comScore statistic), then your video should be a part of this figure. Using an explainer animation could get you there.

Ready to start promote your business by Explainer Video Animation? Get in touch with us via our Contact us!

 

Author by: Dr. Manroop Takhar is the Managing Director of Qudos Animations
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Explainer Video Animation Process

Unknown 06:57 , , , , ,
1. Receive brief from client which should include a context for the animation.

2. Idea Generation – Together with the client we draft a ‘content’ document. We also start to draft the storyboards.

3. Storyboards, characters and backtracks are given to the client for approval.

4. Writing of voice over script according to content received. Client approves VO script and chooses from the VO options we would have provided. 

5. Writing of Action script, which details animations and transitions specifically based on the voice over script, storyboards and brainstorming between the team. the client is to approve the script.

6.  Animating begins and all the elements are put together.

7. The client reviews animation and suggests any revisions. Otherwise, if the client is satisfied, the client approves and we continue with the final phase.

8. The final video is put on disc for the client to collect.


Ready to start promote your business by Explainer Video Animation? Get in touch with us via our Contact us!

Explainer animations are making waves in the world of advertising.
Businesses are increasingly using explainer animations to advertise their products and services, and here are our five reasons why:

1. Explainer Animations are Web Savvy

A quick search on any major online video platform (e.g., YouTube, Vimeo, Daily Motion, etc.) will give you an idea of how popular and in-demand explainer animations are.
Extensive research conducted in recent years indicates that more and more Internet users spend a significant amount of their time online watching videos. These could be for entertainment, education, business interests, general knowledge or interviews.
Let’s take a look at some recent figures:
  • In 2012, video was the fastest growing format of advertising.
  • 90 percent of users say that seeing a video about a product is helpful in the decision process.
  • 65 percent of executives visit the marketer’s website after viewing a video.
You may ask: Why is this so?
Well, videos can more easily explain concepts in a lively and vibrant manner than reams of copious text.
For this reason, explainer animations can have a significant effect on conversion rates. According to comScore, 45.4 percent of users viewed at least one video online per month, and the average user spends at least 16 minutes per month watching advertisements online.

2. Explainer Animations Engage

Imagine you come across a shop, and you like what is displayed in the windows. You walk in, look around and find items that catch your eye, but you don’t see anybody in the shop to assist you. What would you do then? Would you wait around, or would you walk out?
An explainer video can sit on the landing page of your website and be that virtual shop assistant to guide visitors around the website, informing them what they can expect to find.
Research conducted by eMarketer suggests that around 65 percent of U.S. marketers plan to increase their mobile advertising budget to incorporate video marketing strategies. This is probably to incorporate explainer videos that enhance online customer service.

3. Explainer Animations Work Hard

Technology is a boon for us mere mortals in that it can continue to work hard when we need to recharge ourselves.
So, while we are catching some shut-eye time, explainer animations — when positioned online — can continue to advertise your products and services to audiences the world over. We like to call them our “silent sellers” for this reason.
Is it any surprise, then, that (according to Outbrain) 80 percent of online marketers use video as their tool?

4. Explainer Animations are Easy to Understand

A good explainer animation will have a clear and comprehensible script so that it engages, informs, educates and entertains your audience. It’s all about giving something of value to your audience so they feel valued, and in return, they trust your business more.
A good script would be suitably worded with the appropriate pitch and intonations to create the relevant feel for the audience.
If the language and words used in a video ticks all these boxes then, yes, we can possibly believe it when the Online Publishers Association states that 46 percent of viewers take an action after watching an online video advertisement.

5. Explainer Animations are Popular!

According to a study conducted by the Online Publishers Association, 80 percent of Internet users can recall an online video advertisement that they have seen in the past month, while 75 percent of online video viewers have interacted with online video advertisements.
Most of these videos are made using explainer animations, which can cut the boredom and tedium right out. They can encourage, inspire and impress with the way they mesh creative technology into advertising strategies, thus, making them lively, vibrant and immensely popular.
So, if 32.3 percent of videos are being exposed to the average Internet user (another comScore statistic), then your video should be a part of this figure. Using an explainer animation could get you there.
- See more at: http://www.agencypost.com/5-reasons-explainer-animations-make-great-advertising/#sthash.UTPk1IPz.dpuf
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The Advertising Agency Bloodline

Unknown 13:07
Written by Neil Spencer

 
Are you ready to start advertise your business? Get in touch with us via our Contact us!



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Building a Advertising with an Agency

Unknown 12:13 ,

http://images.projectsgeek.com/2014/11/Advertising-agency-system-project.jpgYour company’s penetrate and you want to increase sales and reach a broader audience. Great! But as you start looking at your identity and marketing strategy, you realize the market plan is outdated, doesn’t clearly communicate who you are anymore, and doesn’t drive users to take action like contacting you or making a purchase. You need help. If you don’t have a full team of design, development, advertiser and digital marketing experts on staff, you need to outsource your marketing efforts. Finding the right agency is critical, but with all the companies out there offering advertising services, where do you begin? Since your time is valuable, taking a few moments to do some prep work before your search will help get you started on the right foot. First, ask yourself these questions:

What are my goals?

Understand that this goes beyond just what services you think you need. You may want a new design, but you’ll need to consider how this affects your messaging, the functionality of the site, and what actions you want users to take. A quality firm can help find solutions to your problems and give suggestions you may not have thought of. They will want to know what goals you have in mind for the brand/ company and what’s motivating you for this change?

Is my messaging in place?

Chances are, if your marketing strategy is outdated, your messaging is as well. You can probably pull a lot of information from creative, but you may also need to align it with your company’s new goals or positioning. You’ll want to have a good idea where you are with your messaging and content before engaging a firm. Getting content is typically the biggest cause for project delays.

What’s my budget?

Like buying a car, knowing your budget will save you a lot of time figuring out whom to work with on your new project. If you only have a budget for a used Honda, you wouldn’t want to waste your time going to the BMW dealership. The same principle applies to advertising and promotion. If you know your budget and can talk about it early in the process, you’ll both quickly determine if it’s a good fit or not.

What’s the timeframe?

If you’re like most companies, once you realize you need a new advertising, you probably needed it 6 months ago. You may be in a hurry, but patience will help you get the best results. if produce more unique results that can set you apart from the competition. No matter what vendor you choose to work with, keep in mind that if you delay in delivering your content or making decisions, your final delivery date will most likely be impacted.

Am I flexible on my budget or timeframe?

Sometimes you need to stick to your guns and get the site up ASAP. But if you’re not in a hurry and willing to have some wiggle room in your budget for additional items to enhance your advertising, you may get a better product and ROI. Flexibility in your budget and timeframe will enable the firm you work with to be more thoughtful and strategic in working on your project.

What type of firm? Simple service provider or strategic partner?

  • You’re going to work with a company you’ve never done business with, looking to them to help update your company’s new presence. Trust is a huge factor before you make a decision, but you need to know what type of firm you want to work with.
  • There are a lot of companies that will be a simple service provider; you need work done, they offer that service and do it, then move on. Simple solution providers may be less expensive, but they may not give you the advice and strategy your business needs. Working with this type of vendor may be a bit quicker and save you money, but you might not get the best results for your business.
  • But there are also those firms that prefer a strong partnership and want a collaborative relationship, taking a more strategic approach while looking at your business goals at a high level to find the best solutions. This type of firm may take longer, but they will view their success by the growth of your business and the satisfaction of your users.
Once you’re able to answer these questions, you’re prepared to start your search. After you’ve found some vendors you might want to work with, look at their portfolios and be ready to ask some questions of them:

Can they tell you about their process?

A good firm will have a clear process they take their customers through. This may be different from firm to firm, but there should be a clear, organized system. Keep in mind that processes can also vary from customer to customer, because all projects are a bit different, but there should be a clear foundation that they start with.

How do they approach the creative and promotion?

There should be some baseline strategy to understand your business, your goals, and your audience before work begins. Some of the best advertising out there are rooted in a “content first” approach, where creative strategy dictates the design and placement of the advertising. Some firms do great design, but be sure to find out if they put any thought behind it besides making it look pretty.

How much does it cost?

You’ll find costs all over the board, so this goes back to understanding your budget and what you’re looking for from your vendor. Some firms have set costs for all their services and may be ideal for modest budgets while others offer custom website solutions that integrate design, digital marketing, and development to really enhance your online business efforts. These tend to be more expensive with varying prices depending on scope, but working with this type of firm will give you a unique advertising that will set you apart from your competition. Vendors that have creative adverting solutions may also give you a range rather than a fixed cost, since your needs may change as they do their strategy and analysis. Some may also recommend an approach to do a research/strategy/planning phase first in order to get a better idea of what the full project scope will look like when production begins and allow them to find better solutions for you.


Are you ready to start advertise your business? Get in touch with us via our Contact us!



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Increase Website Traffic for Your Business | 5 Strategies

Unknown 12:00 , ,
5 Strategies to Increase Website Traffic for Your Business image Building a Website 2
If you a business owner, you are well aware that increased traffic means increased sales and profit. In essence, for your website to be successful, traffic is a key element that will contribute to it. The bottom line is that you might have the best website with the best content, but if no one sees it, then it is of little benefit. The following are Search Engine Optimization (SEO) techniques that you can use to increase website traffic.

Participate in Forums and Online Discussions

By participating in forums and online discussions you’ll meet potential clients, business partners, and network with like minded people. Your involvement can be a very effective strategy to drastically increase website traffic. All you will need to do is post relevant and meaningful content with a back link to your website. This will enable people who come across your posts to click on the link and be directed to your website.

Use Social Media to Reach Your Audience 

Social media is the ideal tool to create a proactive and professional presence while positioning your business for success. Social networks such as Facebook, Twitter, Google+, Tumbler, and LinkedIn are networks where your potential audience is frequenting. You can connect with them and gradually establish yourself as an expert by providing relevant resources, tips, and articles with links back to your website.

Market Articles in Relevant Directories and Sub Directories

This is one of the SEO methods that have been proven to work like a charm when it comes to increasing website traffic… that is, as long as it is done properly. When writing an article, you should select keywords that you want associated with your website and then write effective and high quality articles using the primary and secondary keywords. Make sure that you use keywords naturally and the article should be interesting to your readers.

Use SEO Responsibly

You shouldn’t try to outsmart Google by playing games with its system to gain more for it. Though that might work temporarily, you may not benefit from it in the long run. Just produce top-notch content that will attract your audience in order to increase search traffic for your website. Here are 5 quick tips for becoming SEO savvy:
  • Write great content
  • Moderate comments
  • Add images or video
  • Use social sharing
  • Limit your links to 1 per 200-400 word

Share Slide Decks and Other Presentations

Posting informative articles to sites such as Scribd and Slideshare will help you to increase website traffic as well as brand awareness. By doing so, you will gain exposure to new markets and potential customers.
Now that you have 5 ways to increase your website traffic, which one will you implement today?

Ready to start promote your business by website? Get in touch with us via our Contact us!


Author: Sylvia Browder

 

 

 

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Increase Website Conversions | 7 Way

Unknown 11:35 ,
Do you know your conversion rates? What is your cost per conversion? Are you even tracking conversions? Are you starting to freak out because you don’t know any of these things?
If so, you’re not alone, unfortunately, and you should probably keep reading. Conversions 



1. Show more proof
 Add a “glory banner” of endorsements, client logos or social follows. For example, Voices.com, gained 400% in conversions after implementing this.

2. Test your headlines
This is the oldest tactic in marketing, but most websites still fail to do it. A/B test headlines for product pages, blog posts, and other landing pages. Visit WhichTestWon.com for 100’s of examples where websites increased conversions by more than 300%—just by testing headlines.

3. Use live chat
A/B testing showed that by having a live chat option conversions increased 211% for Intuit, 31% for EzTexting.com, and jumped 20% for Abt Electronics.

4. Add a security seal or trust logo
Add credibility by including a trust logo such as VeriSign, Norton or BuySafe on your forms. Most companies see a 15-30% increase of form completions. Blue Fountain Media increased form submissions 42% after adding the VeriSign logo.
norton-trust-logos
5. Include videos on product pages
Even if visitors don’t watch your video it boosts credibility for the seller based on the fact they’re willing to put their face behind the product. After adding product videos Ice.com increased sales by 400%, Zappos by 30% and Shoeonline.com by 44%. For example, AppliancesOnline.co.uk doubled conversions and customers spent 9% more money on average using videos like the one below.

6. Test different images
A/B test different images and layouts for your homepage or landing pages. Most companies don’t do this often enough because they’re afraid design changes will create a poor user experience. This isn’t entirely true, just limit testing to once a quarter or twice a year. We’ve seen positive results with government, private, and even healthcare websites where conversions have increased by 10%  to over 300% after testing images, layout and forms.
ab test your homepage
7. Shorten your forms
This is another classic tactic that almost always yields higher conversion rates. The downside to shorter forms is you’ll receive a lot more spammy leads too. However, it’s no surprise that most case studies show that more form submissions lead to more sales at the end of the day. You can cut down on spam, without sacrificing leads, by using methods like honeypot instead of CAPTCHA which can cut your conversions by 3-14%. I suggest following these instructions for creating optimal forms.


Ready to start promote your business by website? Get in touch with us via our Contact us!


Published By Matt Malone 
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