Explainer Video Animation Process

Unknown 06:57 , , , , ,
1. Receive brief from client which should include a context for the animation.

2. Idea Generation – Together with the client we draft a ‘content’ document. We also start to draft the storyboards.

3. Storyboards, characters and backtracks are given to the client for approval.

4. Writing of voice over script according to content received. Client approves VO script and chooses from the VO options we would have provided. 

5. Writing of Action script, which details animations and transitions specifically based on the voice over script, storyboards and brainstorming between the team. the client is to approve the script.

6.  Animating begins and all the elements are put together.

7. The client reviews animation and suggests any revisions. Otherwise, if the client is satisfied, the client approves and we continue with the final phase.

8. The final video is put on disc for the client to collect.


Ready to start promote your business by Explainer Video Animation? Get in touch with us via our Contact us!

Explainer animations are making waves in the world of advertising.
Businesses are increasingly using explainer animations to advertise their products and services, and here are our five reasons why:

1. Explainer Animations are Web Savvy

A quick search on any major online video platform (e.g., YouTube, Vimeo, Daily Motion, etc.) will give you an idea of how popular and in-demand explainer animations are.
Extensive research conducted in recent years indicates that more and more Internet users spend a significant amount of their time online watching videos. These could be for entertainment, education, business interests, general knowledge or interviews.
Let’s take a look at some recent figures:
  • In 2012, video was the fastest growing format of advertising.
  • 90 percent of users say that seeing a video about a product is helpful in the decision process.
  • 65 percent of executives visit the marketer’s website after viewing a video.
You may ask: Why is this so?
Well, videos can more easily explain concepts in a lively and vibrant manner than reams of copious text.
For this reason, explainer animations can have a significant effect on conversion rates. According to comScore, 45.4 percent of users viewed at least one video online per month, and the average user spends at least 16 minutes per month watching advertisements online.

2. Explainer Animations Engage

Imagine you come across a shop, and you like what is displayed in the windows. You walk in, look around and find items that catch your eye, but you don’t see anybody in the shop to assist you. What would you do then? Would you wait around, or would you walk out?
An explainer video can sit on the landing page of your website and be that virtual shop assistant to guide visitors around the website, informing them what they can expect to find.
Research conducted by eMarketer suggests that around 65 percent of U.S. marketers plan to increase their mobile advertising budget to incorporate video marketing strategies. This is probably to incorporate explainer videos that enhance online customer service.

3. Explainer Animations Work Hard

Technology is a boon for us mere mortals in that it can continue to work hard when we need to recharge ourselves.
So, while we are catching some shut-eye time, explainer animations — when positioned online — can continue to advertise your products and services to audiences the world over. We like to call them our “silent sellers” for this reason.
Is it any surprise, then, that (according to Outbrain) 80 percent of online marketers use video as their tool?

4. Explainer Animations are Easy to Understand

A good explainer animation will have a clear and comprehensible script so that it engages, informs, educates and entertains your audience. It’s all about giving something of value to your audience so they feel valued, and in return, they trust your business more.
A good script would be suitably worded with the appropriate pitch and intonations to create the relevant feel for the audience.
If the language and words used in a video ticks all these boxes then, yes, we can possibly believe it when the Online Publishers Association states that 46 percent of viewers take an action after watching an online video advertisement.

5. Explainer Animations are Popular!

According to a study conducted by the Online Publishers Association, 80 percent of Internet users can recall an online video advertisement that they have seen in the past month, while 75 percent of online video viewers have interacted with online video advertisements.
Most of these videos are made using explainer animations, which can cut the boredom and tedium right out. They can encourage, inspire and impress with the way they mesh creative technology into advertising strategies, thus, making them lively, vibrant and immensely popular.
So, if 32.3 percent of videos are being exposed to the average Internet user (another comScore statistic), then your video should be a part of this figure. Using an explainer animation could get you there.
- See more at: http://www.agencypost.com/5-reasons-explainer-animations-make-great-advertising/#sthash.UTPk1IPz.dpuf
Read More

The Advertising Agency Bloodline

Unknown 13:07
Written by Neil Spencer

 
Are you ready to start advertise your business? Get in touch with us via our Contact us!



Read More

Building a Advertising with an Agency

Unknown 12:13 ,

http://images.projectsgeek.com/2014/11/Advertising-agency-system-project.jpgYour company’s penetrate and you want to increase sales and reach a broader audience. Great! But as you start looking at your identity and marketing strategy, you realize the market plan is outdated, doesn’t clearly communicate who you are anymore, and doesn’t drive users to take action like contacting you or making a purchase. You need help. If you don’t have a full team of design, development, advertiser and digital marketing experts on staff, you need to outsource your marketing efforts. Finding the right agency is critical, but with all the companies out there offering advertising services, where do you begin? Since your time is valuable, taking a few moments to do some prep work before your search will help get you started on the right foot. First, ask yourself these questions:

What are my goals?

Understand that this goes beyond just what services you think you need. You may want a new design, but you’ll need to consider how this affects your messaging, the functionality of the site, and what actions you want users to take. A quality firm can help find solutions to your problems and give suggestions you may not have thought of. They will want to know what goals you have in mind for the brand/ company and what’s motivating you for this change?

Is my messaging in place?

Chances are, if your marketing strategy is outdated, your messaging is as well. You can probably pull a lot of information from creative, but you may also need to align it with your company’s new goals or positioning. You’ll want to have a good idea where you are with your messaging and content before engaging a firm. Getting content is typically the biggest cause for project delays.

What’s my budget?

Like buying a car, knowing your budget will save you a lot of time figuring out whom to work with on your new project. If you only have a budget for a used Honda, you wouldn’t want to waste your time going to the BMW dealership. The same principle applies to advertising and promotion. If you know your budget and can talk about it early in the process, you’ll both quickly determine if it’s a good fit or not.

What’s the timeframe?

If you’re like most companies, once you realize you need a new advertising, you probably needed it 6 months ago. You may be in a hurry, but patience will help you get the best results. if produce more unique results that can set you apart from the competition. No matter what vendor you choose to work with, keep in mind that if you delay in delivering your content or making decisions, your final delivery date will most likely be impacted.

Am I flexible on my budget or timeframe?

Sometimes you need to stick to your guns and get the site up ASAP. But if you’re not in a hurry and willing to have some wiggle room in your budget for additional items to enhance your advertising, you may get a better product and ROI. Flexibility in your budget and timeframe will enable the firm you work with to be more thoughtful and strategic in working on your project.

What type of firm? Simple service provider or strategic partner?

  • You’re going to work with a company you’ve never done business with, looking to them to help update your company’s new presence. Trust is a huge factor before you make a decision, but you need to know what type of firm you want to work with.
  • There are a lot of companies that will be a simple service provider; you need work done, they offer that service and do it, then move on. Simple solution providers may be less expensive, but they may not give you the advice and strategy your business needs. Working with this type of vendor may be a bit quicker and save you money, but you might not get the best results for your business.
  • But there are also those firms that prefer a strong partnership and want a collaborative relationship, taking a more strategic approach while looking at your business goals at a high level to find the best solutions. This type of firm may take longer, but they will view their success by the growth of your business and the satisfaction of your users.
Once you’re able to answer these questions, you’re prepared to start your search. After you’ve found some vendors you might want to work with, look at their portfolios and be ready to ask some questions of them:

Can they tell you about their process?

A good firm will have a clear process they take their customers through. This may be different from firm to firm, but there should be a clear, organized system. Keep in mind that processes can also vary from customer to customer, because all projects are a bit different, but there should be a clear foundation that they start with.

How do they approach the creative and promotion?

There should be some baseline strategy to understand your business, your goals, and your audience before work begins. Some of the best advertising out there are rooted in a “content first” approach, where creative strategy dictates the design and placement of the advertising. Some firms do great design, but be sure to find out if they put any thought behind it besides making it look pretty.

How much does it cost?

You’ll find costs all over the board, so this goes back to understanding your budget and what you’re looking for from your vendor. Some firms have set costs for all their services and may be ideal for modest budgets while others offer custom website solutions that integrate design, digital marketing, and development to really enhance your online business efforts. These tend to be more expensive with varying prices depending on scope, but working with this type of firm will give you a unique advertising that will set you apart from your competition. Vendors that have creative adverting solutions may also give you a range rather than a fixed cost, since your needs may change as they do their strategy and analysis. Some may also recommend an approach to do a research/strategy/planning phase first in order to get a better idea of what the full project scope will look like when production begins and allow them to find better solutions for you.


Are you ready to start advertise your business? Get in touch with us via our Contact us!



Read More

Increase Website Traffic for Your Business | 5 Strategies

Unknown 12:00 , ,
5 Strategies to Increase Website Traffic for Your Business image Building a Website 2
If you a business owner, you are well aware that increased traffic means increased sales and profit. In essence, for your website to be successful, traffic is a key element that will contribute to it. The bottom line is that you might have the best website with the best content, but if no one sees it, then it is of little benefit. The following are Search Engine Optimization (SEO) techniques that you can use to increase website traffic.

Participate in Forums and Online Discussions

By participating in forums and online discussions you’ll meet potential clients, business partners, and network with like minded people. Your involvement can be a very effective strategy to drastically increase website traffic. All you will need to do is post relevant and meaningful content with a back link to your website. This will enable people who come across your posts to click on the link and be directed to your website.

Use Social Media to Reach Your Audience 

Social media is the ideal tool to create a proactive and professional presence while positioning your business for success. Social networks such as Facebook, Twitter, Google+, Tumbler, and LinkedIn are networks where your potential audience is frequenting. You can connect with them and gradually establish yourself as an expert by providing relevant resources, tips, and articles with links back to your website.

Market Articles in Relevant Directories and Sub Directories

This is one of the SEO methods that have been proven to work like a charm when it comes to increasing website traffic… that is, as long as it is done properly. When writing an article, you should select keywords that you want associated with your website and then write effective and high quality articles using the primary and secondary keywords. Make sure that you use keywords naturally and the article should be interesting to your readers.

Use SEO Responsibly

You shouldn’t try to outsmart Google by playing games with its system to gain more for it. Though that might work temporarily, you may not benefit from it in the long run. Just produce top-notch content that will attract your audience in order to increase search traffic for your website. Here are 5 quick tips for becoming SEO savvy:
  • Write great content
  • Moderate comments
  • Add images or video
  • Use social sharing
  • Limit your links to 1 per 200-400 word

Share Slide Decks and Other Presentations

Posting informative articles to sites such as Scribd and Slideshare will help you to increase website traffic as well as brand awareness. By doing so, you will gain exposure to new markets and potential customers.
Now that you have 5 ways to increase your website traffic, which one will you implement today?

Ready to start promote your business by website? Get in touch with us via our Contact us!


Author: Sylvia Browder

 

 

 

Read More

Increase Website Conversions | 7 Way

Unknown 11:35 ,
Do you know your conversion rates? What is your cost per conversion? Are you even tracking conversions? Are you starting to freak out because you don’t know any of these things?
If so, you’re not alone, unfortunately, and you should probably keep reading. Conversions 



1. Show more proof
 Add a “glory banner” of endorsements, client logos or social follows. For example, Voices.com, gained 400% in conversions after implementing this.

2. Test your headlines
This is the oldest tactic in marketing, but most websites still fail to do it. A/B test headlines for product pages, blog posts, and other landing pages. Visit WhichTestWon.com for 100’s of examples where websites increased conversions by more than 300%—just by testing headlines.

3. Use live chat
A/B testing showed that by having a live chat option conversions increased 211% for Intuit, 31% for EzTexting.com, and jumped 20% for Abt Electronics.

4. Add a security seal or trust logo
Add credibility by including a trust logo such as VeriSign, Norton or BuySafe on your forms. Most companies see a 15-30% increase of form completions. Blue Fountain Media increased form submissions 42% after adding the VeriSign logo.
norton-trust-logos
5. Include videos on product pages
Even if visitors don’t watch your video it boosts credibility for the seller based on the fact they’re willing to put their face behind the product. After adding product videos Ice.com increased sales by 400%, Zappos by 30% and Shoeonline.com by 44%. For example, AppliancesOnline.co.uk doubled conversions and customers spent 9% more money on average using videos like the one below.

6. Test different images
A/B test different images and layouts for your homepage or landing pages. Most companies don’t do this often enough because they’re afraid design changes will create a poor user experience. This isn’t entirely true, just limit testing to once a quarter or twice a year. We’ve seen positive results with government, private, and even healthcare websites where conversions have increased by 10%  to over 300% after testing images, layout and forms.
ab test your homepage
7. Shorten your forms
This is another classic tactic that almost always yields higher conversion rates. The downside to shorter forms is you’ll receive a lot more spammy leads too. However, it’s no surprise that most case studies show that more form submissions lead to more sales at the end of the day. You can cut down on spam, without sacrificing leads, by using methods like honeypot instead of CAPTCHA which can cut your conversions by 3-14%. I suggest following these instructions for creating optimal forms.


Ready to start promote your business by website? Get in touch with us via our Contact us!


Published By Matt Malone 
Read More

What is SEO? how it work?

Unknown 11:07



SEO stands for “search engine optimization,” but what does that even mean? It’s the act of optimizing your site for search engines, right?
Well, not exactly.

Google (the site with the fun doodles) encourages webmasters not to base decisions on SEO alone but to first think of their audience and to make the main goal of their SEO efforts to improve the overall user-experience.

While that might just be a recommendation by Google, I believe that it’s actually what SEO is all about: improving the overall user experience on a website while attempting to increase the number of incoming links on your site. Users are the main audience for websites, not search engines.

Focusing on the audience will provide better long-term benefits. Create positive experiences that make the user want to return, share, and even link to your site. Let’s look at the basics of SEO that you can use to help improve the user experience (and generate more traffic).

What are the basics of SEO?

There are many things that go into SEO, but the main areas of SEO are pretty easy to remember.
  1. Meta Data
  2. Site Structure
  3. Content
  4. Links
You may be asking yourself “What about design? Or development? Aren’t those things part of SEO?”
Don’t worry—I am getting to that. But first, let me talk about the basics of SEO.

Basics of SEO #1: Meta Data

Meta data is code on a site that the user doesn’t always see but exists to help search engines rank a page and provide relevant information on search results—as well as other websites.

facebook opengraphMeta data includes specific tags such as rich snippets, title tags, meta description, open-graph, and TwitterCards. These help tell the user (and search engines) what the page is about before they ever click through to the site.

Title Tags and Meta Descriptions

These are content pieces that are pulled from the code on a Web page and displayed on search engine result pages. These are also used to increase click-through rates and help the user understand what the page is about before actually visiting the website.

Facebook Open-Graph

Facebook open-graph shows rich stories pulled onto Facebook when the page is shared. Basically, this allows webmasters to customize how information is moved from a non-Facebook-related website to Facebook with a link to a specific page. There are different types of meta tags that can be used on a site to recommend what information is shown on Facebook. This same idea is holds for Twitter with TwitterCards.

Basics of SEO #2: Site Structure

Site architecture (or information architecture) is the last major group of Search Engine Land’s Periodic Table of SEO Success Factors, but it is still a very important one. Having a good site structure is important because it allows users (and crawlers) to navigate a website easily. Adding simple-to-understand URLs that convey content information helps this. Key elements to remember when planning a site structure include:
  • Use words in URLs
  • Create a simple directory structure
  • Provide one version of a URL to reach a document
  • Site Speed
You can read more about site structure in the Search Engine Optimization Starter Guide from Google and in Search Engine Land’s post “Site Architecture & Search Success Factors.”

Basics of SEO #3: Well Written, High Quality and Unique Content

unique contentOne rule to follow when creating content is to create value. Any piece of written content that doesn’t provide any value has no purpose. But how does one measure value? Value could be measured by traffic coming to the site and staying a long time. But more importantly, it can be measured by the responses of the users after they read the content on the page. This is why content strategy is very important.

Do they share the page? Comment on it? Share their point of view? These metrics are better ways to measure value.

Avoid duplicate content

Use only unique content that isn’t duplicated from other pages. This is important because search engines don’t want to rank two or three websites next to each other if they are providing the same information.

When search engines are looking for unique content, they tend to exclude content in the navigation, sidebar ads, and footer—only including content from the body of the page.
Ask yourself whether the value you bring to the topic is really unique. Rand Fishkin gives a great explanation of this in a unique content whiteboard Friday.

A few ways you can manually measure high-quality content is to check if the author is an expert in the field, if there are any errors on the page, or if it’s completely one-sided.

Basics of SEO #4: Links

Incoming links are still one of the strongest ranking factors for search engines, but this area of SEO shouldn’t be worked on too much and in fact should follow the 90/10 rule. 90% of your efforts should be on creating content (value), and only 10% of your efforts should be focused on link building.

The best way to build links is by building relationships with people in your industry. If you build real relationships, your content is more likely to be linked to from other sites or shared on social networks.

Building links should be an easy task when you follow the 90/10-rule. Otherwise, it’s going to be extremely difficult to get authentic, non-spammy links pointing to your site.


Ready to start promote your business by SEO? Get in touch with us via our Contact us!


Published :By Joe Vernon

 Sources:
Read More

Small Businesses NEED to be using Social Media | 3 Reasons

Unknown 04:53 , , ,

Social media platforms allow us to connect quickly with people and brands. We are forming relationships faster than ever before, with people and brands alike. Additionally, many studies are emerging to show that social media interactions have a direct impact on consumer-buying choices, which is transforming the retail market, advertising and global business overall.

As a small business owner, breaking into social media can be a scary and daunting task. Resources are often limited, but in this day and age…

Can your small business really afford not to be using social media?

Here are 3 reasons YOUR small business NEEDS to be using social media 

1. Consumers are all about instant gratification. 

People are used to instant results. Ever heard of Google? You need to be on it. Your business needs to be able to be googled in order to be taken seriously. Consumers want to know who you are. No one drives around or opens a phone book looking for businesses anymore, they enter their request into a search engine and if you don't show up, you've lost that sale. 

2. You Can Offer Better Customer Service. 

If you are looking for a way to field customer comments, concerns, and questions, then you are going to find social media to be extremely beneficial. Customers using one of the common platforms like Facebook or Twitter can easily communicate directly with you, and you can quickly answer them in a public format that lets other customers see your responsiveness. 

3. It Gives You a Professional Appearance.

If used correctly, social media can boost your search rankings, allow you to provide better customer service, build an effective online personality, connect with new business partners, build connections, and validate your professional standing all while providing your consumers with the value they want

In final thoughts, "While many businesses big and small are trying to justify the costs and time investment of social media marketing, an important benefit often gets overlooked: Big Wins. For example if someone from Linkedin connects you with a significant government contract, then that would certainly qualify as a big win. If a major media outlet finds you on Twitter and interviews you for a national article, then that is also a big win - one that you can't measure based on revenues directly generated." 

Ready to start promote your business by website? Get in touch with us via our Contact us!

Author: Forbes
Read More
Subscribe to: Posts ( Atom )